Creating a Valuable Brand | Companies + Individuals

By the end of this lesson, you should be able to describe the elements of the linear model of communication.

By the end of this lesson, you should be able to describe the elements of the interactive model of communication.

By the end of this lesson, you should be able to describe the elements of the transactional model of communication.

This lecture places heavy emphasis on the critical nature of managing the expectations of your clients and employees when it comes to building your brand.

Brand integrity may not be what you think it is...it's much more than being honest.

A preface to the next section, this lesson goes over the basics of culture and its influence on communication and your brand.

This lesson puts a definition on "culture" and sets the terms for the section.

By the end of this lecture, you should be able to define what a cultural symbol is and be able to identify them in your brand.

By the end of this lecture, you should be able to define what language is in a cultural context and be able to incorporate  best practices in your brand.

By the end of this lecture, you should be able to define what a cultural norm is and be able to identify them in your brand.

By the end of this lecture, you should be able to define what a cultural value is and be able to identify them in your brand.

By the end of this lecture, you should be able to define what a cultural artifact is and be able to identify them in your brand.

A summary of culture. Review culture as often as possible!

We set the terms for the section, and offer a few considerations to assist you throughout.

We define "brand" as it is used in this course.

When identify a "north star" as you develop your brand strategy.

We clearly differentiate between branding and marketing.

By the end of this lesson, you should have an unwavering appreciation for the importance of identifying, and staying true to your brand purpose, vision and mission.

By the end of this course, you should be able to describe a brand purpose, as well as assess the quality of a brand's purpose.

By the end of this course, you should be able to describe a brand purpose, as well as assess the quality of a brand's purpose.

By the end of this course, you should be able to describe a brand mission, as well as assess the quality of a brand's mission.

By the end of this lecture, you should be able to define novelty and use it to your advantage when building your brand. 

In this lesson, we define brand positioning and tie it to the development of your brand. By the end, you should have a basic understanding of how to approach brand positioning. 

In this lesson, we discuss market segment personas. While it's a concept used in marketing, applying it to our brand in the early staged will assist in forming our building blocks. By the end of this lesson, you should have a basic idea of how to create your own market persona for the person that will identify with your brand.

In this lesson, we define a SWOT analysis, and how they can be used to craft your brand. By the end, you should be able to conduct a basic SWOT analysis for your brand.

In this course, we review the basic fundamentals of the visual aspect of your brand and discuss why they are so important.

In this lesson, we review the important role that color plays to your band identity. By the end, you should have a basic understanding of the science behind color. This will aid you as you are developing the visuals if your brand.

In this lesson, we review the important role that font plays to your band identity. By the end, you should be able to recognize which fonts are appropriate for your brand, and which ones are not.

In this lesson, we take a close look at how to approach the imagery you choose to include in your brand. By the end, you should be able to identify what styles of imagery (photography, etc) work best for your brand.

In this lesson, we define "tone of voice" and the role it plays int he development of your brand.

We discuss the value in developing your brand as a leader in whatever industry you are in. By the end of this course, you should have a better idea of the concepts that you want to establish credibility with. 

In this exercise, we discuss what a style guide and look book are, and why they are so important to the integrity of your brand.

A quick review of the elements of branding identity. Follow the rules, and your brand equity will be much better off!

In this lesson, we summarize the concepts covered in this course, and encourage you to put them into practice.

For those that complete the course, we want to say thank you, and offer a small gift in exchange for your feedback.