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30-Day Money-Back Guarantee
Marketing Branding Business Development

Creating a Successful Beauty Brand: Marketing and Branding

Marketing and branding strategies for successfully selling cosmetics, hair care, personal care & beauty products
Rating: 4.4 out of 54.4 (9 ratings)
49 students
Created by Nikki Bayerman
Last updated 8/2020
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • If you're a budding beauty entrepreneur, you will learn how to identify your brand's core value(s) and communicate that effectively to customers near and far. You will also become familiar with who your "ideal" customer is and how to get their attention across multiple online (and offline) channels.

Requirements

  • No. This course is open to all.

Description

How did Kylie Cosmetics, Fenty, and myriad other beauty brands find success in the competitive beauty space?  Well, to put it simply...they had excellent marketing plans.  In this course, we will be covering all the necessary basics of creating and conceptualizing your beauty brand and then marketing your product to the right customer (at the right time).  Brought to your by Alchemist Express, a leading consulting firm and marketplace for the development of excellent personal care, cosmetics and other beauty products, this course reviews all the essentials from identifying your beauty brand niche, identifying and targeting your ideal customer base, creating your brand story to finally marketing across various online and offline platforms for maximum effectiveness. 

In a nutshell, you should take this course if you....

  •      Are starting, or have just started your beauty brand.

  •      Are looking to expand revenue opportunities for your beauty salon business through beauty brand sales.

  •      Are interested in marketing your handmade beauty product on social media, email lists, forums, etc. 

  •      Are simply interested in the marketing methods of beauty brand marketing professionals. 

  •      Want to take those first crucial steps toward entrepreneurship and being your own boss.

Each section of this course has worksheets, useful links and additional resources to assist you in this brand building journey. By the end of this course, you should have a very strong conceptual framework for beauty brand marketing success.

Who this course is for:

  • This course is for all those who are interested in developing a beauty brand, finding an effective and interested niche market and ultimately marketing to that niche in the best possible way.

Course content

3 sections • 15 lectures • 55m total length

  • Preview02:35
  • Your Brand Value Proposition
    01:23
  • What is My Niche?
    02:17
  • The Elevator Pitch
    01:53
  • About Your Customer (Part I)
    02:48
  • About Your Customer (Part II)
    02:23

  • Intro
    01:21
  • The Customer Decision Journey
    02:49
  • Where Is My Customer?
    05:26
  • The Brand Story
    05:30

  • Intro
    01:38
  • Intro To KPI(s)
    04:57
  • Analyzing Marketing Channel Part 1: Social Media
    07:00
  • Analyzing Marketing Channel Part 2: SEO
    05:09
  • Analyzing Marketing Channel Part 3: Email Marketing
    07:55

Instructor

Nikki Bayerman
Chief Marketing Strategist
Nikki Bayerman
  • 4.4 Instructor Rating
  • 9 Reviews
  • 49 Students
  • 1 Course

Chief marketing strategist at Alchemist Express with 15+ years experience in helping clients deliver real beauty brand marketing results.  Also, a former supply chain management consultant to a variety of top tier beauty enterprises. Together with our host of instructors and experts, the Alchemist Express team will work hard to instruct you in the best ways to brand, market and promote your beauty brand for maximum success. 

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