
Learn core social media metrics like impressions, reach, and clicks, and how click-through rate, conversion rate, and leads drive website visits.
Create an Excel calendar with three columns to organize ideas for the next month. Schedule posts including social wishes, educational tips, and engaging pauses on Facebook and Instagram.
Create posts with a picture or video, craft a title with a hook, and deliver valuable content with a call to action linking to a page and relevant hashtags.
Evaluate social media campaigns with a simple Excel sheet, recording sales, costs, and conversion tracking per platform (Facebook, Instagram, Twitter, YouTube) to isolate ROI and guide budget decisions.
Learn the five most important tips on how to dominate on TikTok and gain followers fast.
If you are interested to increase sales and leads through social media, then this is the course for you!
In this course you will learn how to create an effective social media strategy that will generate sales and leads. You will learn how social media contribute to the overall internet marketing strategy and how to turn followers into buyers. More specifically in this course you will learn:
1. Why social media is important for every business
2. What is some of the basic social media terminology
3. What is the internet marketing process that turns followers into buyers
4. How to identify your target audience
5. How to create posts that your audience would love to watch
6. How to build online relationships with your followers
7. How to build your mailing list
8. How to increase your sales
9. How to evaluate your campaigns and place emphasis on those with the higher return on investment.