Creating a simple email campaign in Oracle Eloqua

Name: Creating a simple email campaign in Oracle Eloqua
Rating: 4.4 (139 reviews)

Learn the basics of marketing automation and Oracle Eloqua

Created byLearn Oracle Marketing

Last updated 2/2022

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What you'll learn

Explain marketing automation and its benefits
Describe Oracle Eloqua and define key terms
Navigate through the simple email campaign wizard
Create a basic segment to target your audience
Create a newsletter email to send to your segment
Launch a simple email campaign and evaluate campaign success by reviewing key performance metrics

Course content

4 sections • 14 lectures • 29m total length

Welcome1:08
Learn how marketing automation and a simple email campaign come together in Oracle Eloqua, guided by best practices to boost marketing maturity and deliver valuable results.
What you'll learn0:46
Explain marketing automation benefits, describe Oracle eloquent and define key terms, navigate the campaign wizard, create a segment, craft a newsletter, launch the campaign, and review performance metrics.

What is marketing automation?1:27
Marketing automation uses technologies to automate campaign creation, orchestration, and activation across channels, boosting efficiency and enabling teams to schedule emails, manage contacts, and scale with a secure data repository.
What is Oracle Eloqua?1:39
Explore how Oracle Eloqua functions as a marketing automation platform with a database, email engine, and form hosting, plus monitoring, reporting, and CRM integrations to scale marketing efforts.
Marketing automation terminology3:50
Explore marketing automation terms in Eloqua, including campaigns, contacts, segments, filters, assets, and personalization through templates and field merges.
Oracle Eloqua overview7:22
Explore the Oracle Eloqua overview, from the Eloqua dashboard and key panes to campaigns, contacts, and assets, plus navigation, settings, and learning resources.
What is a simple email campaign?1:17
Explore simple email campaigns in Eloqua, sending a single email to a segment with timing options, and use AB testing to compare two emails for subject lines and CTAs.

Getting started0:50
Begin at the My Eloqua home page, navigate to campaigns, and use a wizard to name and create a simple email campaign that sends a newsletter to customers and prospects.
Creating your segment3:15
Create a new segment in Oracle Eloqua to define campaign recipients, using dynamic or static lists and multiple filters such as opened emails and form submissions.
Creating your email3:44
Create a new Eloqua email from a template or scratch, using content blocks and headers, then validate, set the newsletter group and subject, and save.
Scheduling your campaign1:33
Schedule your campaign by choosing send now or selecting a future date and time, then save; use assets to deliver a go-to-market message that moves an individual through evaluation process.
Launching your campaign1:23
Activate your campaign to send on schedule, review the summary screen showing contacts, subject, sender, schedule, and metrics like sent, opens, clicks, conversions, bounces, no action, and unsubscribes.

Requirements

No experience required. You will learn everything you need to know.

Description

Oracle Marketing automates the science of marketing – campaign execution, testing, measurement, prospect profiling, and lead nurturing – allowing marketers to acquire customers, drive revenue and do what they do best: develop strong brands, build creative campaigns, and deliver compelling content.

Are you curious what marketing automation is all about? Are you thinking about a career in marketing? Perhaps you are already a successful marketer and you want to learn about Oracle Eloqua. Either way, this course is for you.

In this course, you will start by learning about the basics of marketing automation and important terminology. You will be introduced to Oracle Eloqua, an industry leading marketing automation campaign platform. Using Oracle Eloqua, you will learn how to create a simple email campaign.

This course walks you through the following campaign creation steps so you can easily create your own simple email campaign:

Create a basic segment to target your audience
Create a newsletter email to send to your segment
Schedule and launch your simple email campaign

You will also learn how to evaluate campaign success by reviewing key performance metrics.

This course does not require any previous knowledge of marketing automation or Oracle Eloqua.

We hope you enjoy the course and look forward to teaching you more about marketing automation in the future.

Who this course is for:

Anyone who is interested in learning about marketing concepts and/or Oracle Eloqua.

Creating a simple email campaign in Oracle Eloqua

What you'll learn

Explore related topics

Course content

Introduction2 lectures • 2min

Marketing automation5 lectures • 16min

Creating your simple email campaign5 lectures • 11min

What's next?2 lectures • 1min

Requirements

Description

Who this course is for: