Creating a Professional LinkedIn Profile for 2020 and Beyond
4.6 (2 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
13 students enrolled

Creating a Professional LinkedIn Profile for 2020 and Beyond

LinkedIn is a business tool and needs to be used this way
New
4.6 (2 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
13 students enrolled
Created by Teddy Burriss
Last updated 4/2020
English
English [Auto-generated]
Current price: $20.99 Original price: $29.99 Discount: 30% off
5 hours left at this price!
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This course includes
  • 1 hour on-demand video
  • 2 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Create an understanding of the importance of a Professional LinkedIn Profile in business and your career journey today.
  • Discover the importance of using relevant keywords.
  • Begin to focus your messaging on your target audience.
  • Become introduced to the top 12 areas of your LinkedIn Profile and how to use them properly.
Requirements
  • You will need to understand how to use a computer and web browser.
  • You will need to have your own personal LinkedIn Account.
Description

As of January 2020, there were more than 650 million people with LinkedIn Profiles. LinkedIn is the #1 Professional Networking Social Media site globally.

However many are still not built without focus, purpose, or goals in mind. Very few LinkedIn Members create their LinkedIn Profiles with their most important keywords and their most important viewer in mind.

I refer to a Professional LinkedIn Profile as one where the LinkedIn Member purposefully wrote it focused on their Most Important Viewer using keywords and stories relevant to them and what the LinkedIn Member does for them.

This course was created to help you build your Professional LinkedIn Profile and position you better than your peers and/or competitors on LinkedIn so you can begin creating real business value using LinkedIn as a business tool.

We will discuss the key perspectives of building a Professional LinkedIn Profile in this course as well as show you the most important areas of LinkedIn to apply these perspectives.

We’ll discuss keyword best practices that focus on your Most Important Viewer as well as the 12 areas of your LinkedIn Profile you will need to use to get the greatest possible value from your LinkedIn Profile. Knowing your most important keywords, who your most important viewer is, and how to build a profile that speaks to them is the #1 most important step of using LinkedIn as a business tool.

During this course, we will share with you how a well built Professional LinkedIn Profile is beneficial and built.

Who this course is for:
  • Business Development Profressionals who want to present themselves to their target audience.
  • Sales Leaders guiding sales professionals with social networking.
  • Field Sales Professionals who network with their clients, prospects and peers.
  • College Graduates looking to be found by business owners and recruiters.
  • People in career transition who want to be discovered by recruiters.
Course content
Expand all 16 lectures 01:03:20
+ Class Introduction
3 lectures 09:32

This lecture is the initial introduction to the class.

Preview 02:50

A high level introduction into the growth & benefits of using LinkedIn as a business tool.

Preview 02:13

A deeper review of who could create value with their LinkedIn Profile.

Preview 04:29
+ A deep overview of the various sections of a Professional LinkedIn Profile
6 lectures 24:33

The prerequisites are more about an understanding of your business, target audience, and the keywords relevant to them. It takes a lot of thought, but well work doing to get value from this course and your Professional LinkedIn Profile.

Preview 03:39

This is an important step to be able to build a Professional LinkedIn Profile.

Understanding who your target audience or Most Important Viewer
03:32

Understanding the keywords your target audience uses when they consider you and the work you do or the products you offer is important in marketing and building your Professional LinkedIn Profile.

Defining your keywords
03:10

It's important to write your Professional LinkedIn Profile content in a specific style that fits your personality and profession.

Choose your style of writing your Professional LinkedIn Profile
03:22

I pause here and review these Top 10 Tips regarding building your Professional LinkedIn Profile.

An overview of the Top 10 Tips of creating a Professional LinkedIn Profile
05:54

In this lecture, we review the top areas of your Professional LinkedIn Profile. These are the key sections you need to focus on before working to expand your LinkedIn Profile in other areas.

The Primary Sections of a Professional LinkedIn Profile
04:56
+ Managing your Professional LinkedIn Profile
6 lectures 23:11

Sometimes the top section of your Professional LinkedIn Profile is called a TopCard. The new name is the Intro section. It needs to be used properly for the best results.

Managing your Professional LinkedIn Profile Introduction Section
02:54

This section is a powerful aspect of your Professional LinkedIn Profile.

Writing your About section
02:19

This lecture will remind you that your Professional LinkedIn Profile is not a resume. This is an important perspective to never forget.

Adding your work experience to your Professional LinkedIn Profile
04:40

The Education, Volunteer, Licenses, and Certifications sections can add a lot of value to your Professional LinkedIn Profile.

Education, Licenses, Certifications & Volunteer areas of the LinkedIn Profile
03:33

The skills section of your Professional LinkedIn Profile should align with the important Keywords focused on your target audience.

The Skills section of your Professional LinkedIn Profile
03:49
Review these LinkedIn Profile sections live in LinkedIn.
05:56
+ Closing Remarks and Resources
1 lecture 06:04

Encouragement and commitment will move you closer to your goals.

Closing Remarks
06:04
+ Class Quiz
0 lectures 00:00

I use this 5 question quiz to help you review what you learned in this class.

Final Quiz
5 questions