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Creating a Professional LinkedIn Profile
Rating: 4.6 out of 5(39 ratings)
185 students

Creating a Professional LinkedIn Profile

A professional LinkedIn Profile is the foundation to creating success using LinkedIn.
Created byTeddy Burriss
Last updated 11/2023
English

What you'll learn

  • Create an understanding of the importance of a Professional LinkedIn Profile in business today.
  • Become knowledgeable about using the right keywords in your LinkedIn Profile.
  • Begin to develop clarity of who your target audience is.
  • Be introduced to the key areas of your LinkedIn Profile and how to use them.

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Course content

5 sections • 30 lectures • 2h 8m total length

  • Introduction2:00

    In this lesson, I introduce you to what the course is about.

  • Introducing the Instructor1:27

    Meet Teddy Burriss, LinkedIn Strategist, Trainer & Coach

  • What is LinkedIn really?2:54

    I use this video to introduce you to a new way of looking at LinkedIn

  • What is a Professional LinkedIn Profile?3:16

    I share the definition of a Professional LinkedIn Profile and what it takes to create one.

  • Who should have a Professional LinkedIn Profile?4:03

    LinkedIn is not for everyone, however lots of people in very different roles and industries can benefit from having a Professional LinkedIn Profile

Requirements

  • You will need to be able to use a web browser and you will need a LinkedIn account.

Description

As of 11/21/23, there were more than 978 million people with LinkedIn Profiles. LinkedIn continues to be the #1 Professional Networking Social Media site globally.


However many LinkedIn Profiles are still built without focus, purpose, or clear goals in mind. Very few LinkedIn Members create their LinkedIn Profiles using their most important keywords and with their target audience, i.e. most important viewers, in mind.


I refer to a Professional LinkedIn Profile as one where the LinkedIn Member purposefully writes content focused on their target audience using keywords and stories relevant to who they are today and what they do relevant to their target audience.


This course was created to guide you on building your Professional LinkedIn Profile and positioning yourself better than your peers and/or competitors on LinkedIn. Doing so is important to creating real business value using LinkedIn as a business tool.


In this course, we will discuss the key tactics and styles of building a Professional LinkedIn Profile, including the best practices of using many of the key areas of a LinkedIn Profile.


I will share my own experiences and successes in building a LinkedIn Profile that is often found on the first page of a Google Search and how I make this happen. You will discover the importance of ensuring the content is written using words and phrases that resonate with your target audience and how to do this. We will discuss tactics for building your keyword list and then how to incorporate those phrases/words in your content.


Who this course is for:

  • Business Professionals who want to stand out online.
  • Business Developers who want their target audience to see they are authorities in their space.
  • Job Seekers who want to be seen as quality candidates to hiring managers and recruiters.
  • Business Executives who want to build a stronger online presence in their industry

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