Creating a Consistent Brand
What you'll learn
- To understand what branding and how it relates to marketing.
- To understanding the importance of a brand audit and tools to perform one
- To learn the process of creating a brand story and strategy
- To learn how to visualize your brand
- To understand the process of creating brand collateral
- To learn the importance of organizing your brand assets and why its important
- No branding experience needed, this course is for beginners
This course is part of the InCon Marketing Academy, where we give you the tools and knowledge needed to be a successful marketer. After going through our coursework, students will know how to promote and sell products and brands.
Whether you're an owner or an established marketer, we have developed this branding course material for you. Equip yourself with the right branding knowledge and tools to succeed in today's small business environment.
Branding is not just jumping to the logo, color scheme, or collateral. There’s a branding process and if you know this information, you will not only have beautiful brand collateral but also the right messaging that appeals to your ideal customers.
There is a branding process and if you know this information you will not only have beautiful brand collateral, but you will also have the right messaging that appeals to your ideal customers. This course will focus on the proper branding process to create a long-lasting brand.
You get what you put in, and we will give you the tools and training to make it happen. In this course we are going to give you the know-how:
· What is branding?
· Brand Audit
· Creating Your Brand Story and Strategy
· Your Brand’s Identity
· Creating Collateral
· Organizing your brand assets
Who this course is for:
- Entrepreneurs, small business owners, marketers
Dyron Jolly is the founder and president of InCon, LLC. He is an entrepreneur and versatile marketer with over 13 years of experience that span across a range of marketing disciplines including marketing audits/assessments, marketing research/insights, marketing strategy and branding. In addition to founding the parent company InCon, LLC, Dyron has also created a marketing intelligence platform called i-REVEAL. His entrepreneurial spirit and quest to help others to succeed began when earning his B.A degree from Alabama A&M, leading him to start his first company Ideality LLC, where he led marketing research and insights. After gaining more insight and passion for the marketing community, Dyron went further to acquire his Master’s in Business Administration from Texas A&M University. It was after this accomplishment that he continued to possess an immense passion and drive for helping small and mid-sized companies that led him to develop his second company InCon, LLC where he is currently the President.
Beyond conducting marketing research, Dyron is also an activist. He loves to volunteer and stay active with his church where he works with the church leader’s to create outreach initiatives to enhance the community.