Creating a Consistent Brand

Learn to brand in an in-depth, comprehensive course.

Created byDyron Jolly

Last updated 12/2021

English

What you'll learn

To understand what branding and how it relates to marketing.
To understanding the importance of a brand audit and tools to perform one
To learn the process of creating a brand story and strategy
To learn how to visualize your brand
To understand the process of creating brand collateral
To learn the importance of organizing your brand assets and why its important

Course content

2 sections • 7 lectures • 1h 36m total length

Introduction1:37

Lesson 1 - What is branding?8:08
Branding is not just jumping to the logo, color scheme, or collateral. There’s a branding process and if you know this information, you will not only have beautiful brand collateral but also the right messaging that appeals to your ideal customers. In lesson 1 we will discuss the true definition of branding.
Lesson 2 - Understanding and conducting a brand audit10:47
Every business needs to know how they are viewed in comparison to competitors in the minds of their market/customers. The brand audit will get these companies one step closer to ensuring this is done the best way possible. In this lesson, we will discuss the importance of a brand audit and how to get one done.
Lesson 3 - Creating your brand story and strategy31:06
Telling the brand story can be a struggle, which often comes a reality when filling out paperwork for business opportunities: Certifications, Applying for Loans, Creating Collateral, Creating Websites, etc. Many small businesses find themselves constantly changing their message because they never truly established their true brand. The purpose of this lesson is to help students have a clear brand story and how it needs to be told.
Lesson 4 - Visualizing your brand19:35
Branding is not just about the visuals, but if your visuals are not attractive or don't represent your brand, the audience may not feel compelled to engage. This lesson is designed to help small businesses under how to approach their brand identity.
Lesson 5 - Creating brand collateral16:21
Brand collateral is extremely for communicating a company and the story it wishes to tell. Creating collateral the RIGHT way is where we typically see small businesses struggle. In this lesson, we will discuss the fundamentals for how to ensure the collateral is created in a way that aligns with the brand ecosystem.
Lesson 6 - Organizing your brand assets8:36
There is nothing worst than knowing you have created something, but you can't find it. Being organized is extremely important in marketing and branding. In this lesson, we will briefly discuss ways to be better organized so you can quickly grab your assets for use.

Requirements

No branding experience needed, this course is for beginners

Description

This course is part of the InCon Marketing Academy, where we give you the tools and knowledge needed to be a successful marketer. After going through our coursework, students will know how to promote and sell products and brands.

Whether you're an owner or an established marketer, we have developed this branding course material for you. Equip yourself with the right branding knowledge and tools to succeed in today's small business environment.

Branding is not just jumping to the logo, color scheme, or collateral. There’s a branding process and if you know this information, you will not only have beautiful brand collateral but also the right messaging that appeals to your ideal customers.

There is a branding process and if you know this information you will not only have beautiful brand collateral, but you will also have the right messaging that appeals to your ideal customers. This course will focus on the proper branding process to create a long-lasting brand.

You get what you put in, and we will give you the tools and training to make it happen. In this course we are going to give you the know-how:

· What is branding?

· Brand Audit

· Creating Your Brand Story and Strategy

· Your Brand’s Identity

· Creating Collateral

· Organizing your brand assets

Who this course is for:

Entrepreneurs, small business owners, marketers

Creating a Consistent Brand

What you'll learn

Explore related topics

Course content

Introduction1 lecture • 2min

Branding Course Content6 lectures • 1hr 35min

Requirements

Description

Who this course is for: