
This course has SECTIONS that focus on a department within a magazine - branding, editorial, marketing, sales, operations, and logistics. Under each section there are LECTURES that breakdown the lesson.
Introduction: An overview of what to expect.
This course will be updated so it gets better and better!
This course assumes you would be using WordPress, or at the very least, Tumblr - for your magazine.
Let's get started!
WATCH VIDEO PRESENTATION: By the end of this Lecture, you will have chosen your magazine category, subjects, figured out who your competitors and ideal customers are, and created your own elevator pitch!
DOWNLOAD/PRINT: Review sheet for section 2A
WATCH VIDEO: See where to input tags (keywords) in WordPress.
WATCH VIDEO: See how categories work in Wordpress
WATCH VIDEO PRESENTATION: By the end of this Lecture, you will have chosen brand and logo colors, font, and you will have created a logo on a budget!
DOWNLOAD/PRINT: Review sheet for section 2B
WATCH VIDEO: Learn how to design a simple logo on a budget using a simple paint software and MS Word (or something similar).
WATCH VIDEO PRESENTATION: By the end of this Lecture, you will Get your magazine online and set up an email!
DOWNLOAD/PRINT: Review sheet for section 2C
WATCH VIDEO: Learn where to go to get your domain name and hosting.
WATCH VIDEO: See where to go if you wanted to use Tumblr. How do you use a custom domain (url) name? How do you get free or paid themes?
WATCH VIDEO PRESENTATION: By the end of this Lecture, you will know how to seek contributors and will decide on whether you will pay or not.
DOWNLOAD/PRINT: Review sheet for section 3. Review sheet includes word count ranges for various article types.
DOWNLOAD/PRINT TEMPLATES:
Contributor Welcome Letter - Guidelines - Form
Editorial Calendar - Stay organized and adhere to deadlines so that you stay on track and create consistency and trust.
Contributers Wanted Letter - Create contributor guidelines/release forms or contracts (make sure to have model release forms filled out for models that appear in photos, too)
Attract readers.
REVIEW SHEET INCLUDED.
TEMPLATES INCLUDED HERE: MEDIA KIT - I've taken the tedious process of creating a media kit and save you tons of hours. You still have some work to do but I wish I'd had a template when I created my media kit! Get started!
Monetize your magazine website!
SURPRISE EXTRA TEMPLATE!!!!
Maximize the momentum and potential of your online magazine's website by leveraging tools such as apps, plugins, widgets, software, etc.
Take care of business logistics.
A quick review of what we've covered!
This is a course about online magazine creation – a.k.a. website-based magazines. This is the best way to figure out if you want to expand to other magazine platforms, such as print and digital.
Welcome to ‘Start, Maintain, & Monetize an Online Magazine on a Budget’. Maybe you might want to consider turning your blog into a magazine style or starting from scratch and creating a brand new magazine with you as the Editor in Chief but you will also learn how to be your own marketer, sales team, operations manager, and overall editorial director, and overall publisher!
This course assumes you have a little familiarity with WordPress and Tumblr.
EXTRA TEMPLATES ARE WORTH MORE THAN THE PRICE OF THIS COURSE! YOU'LL GET A TEMPLATE OF:
editorial calendar
contributors wanted letter
contributor's welcome letter, guidelines
release/agreement form (EXAMPLES ONLY - MUST SEEK PROFESSIONAL LEGAL ADVICE FOR CONTRACTS, ETC. I AM NOT A LEGAL PROFESSIONAL.)
media kit.
Extras:
I will give you a list of the backend plug-ins I use on my WordPress magazine site. Plus, I will tell you about 2 additional tools that I use.
I am excited that you chose this course to be part of your journey. You will learn how to create and maintain an online magazine on a budget. I will provide the steps to create your online magazine and by the end of the course you will be up and running. You will learn plenty of information in this course so hope you are ready to take it all in.
You will have the outline for your content for a whole year by the end of the course. Also, you will know how to seek out talented contributors and how many words you should have for each type of article/post. These are but a few things.
An online magazine is a great medium to use because it utilizes an attractive and organized layout that attracts readers and mirrors the familiar layout of a print/digital magazine.
This course is meant to be a guide to help simplify the process for you, eliminate hours of research on your end, and to give you a place to start and overall view of the process. You must do your own comparisons and research when you are ultimately deciding what tools to choose but this will help you in saving time and effort! Your ultimate journey will be your own and by the time you are done with the course you will have turned your idea to reality. This course is designed to help you turn your idea into a functional online magazine and turn this overwhelming process to a simple step by step process.
The magazine industry has gone through a smorgasbord of changes in just the past decade. Traditional print magazines are leveraging the online platform and some have done away with print all together. New magazines are emerging that are embracing the online magazine format right off the bat. With an online magazine you can build an audience or community that gravitates towards your niche.
The mission of this course is to cover a range of steps that will help guide you along the way as you create your magazine. We want to make your life simpler so you can focus on creating a magazine and maintain it with as much ease as possible on a budget. Let’s face it; you don’t have the luxury of spending thousands of dollars to hire people to get the different jobs done AND you don't have time to research every little detail. You need someone to tell you where to look and what to do. Don’t worry. It is possible to create a quality online magazine with a fantastic and appealing look with the back-end tools necessary to sustain it.
This course is for the online magazine only. Later on, I will create a course that shows you how to incorporate print and digital. But nowadays, online is where it's at so this is where you need to start.
The magazine industry welcomes new magazines as it keeps the industry thriving. So join the fun! The magazine industry needs new budding talent and captivating magazines to keep it flourishing in the face of all the naysayers that think the era of the magazine is dead. A magazine has a certain familiar and organized structure with curated content that is a picked specifically for a certain demographic.
New magazines continue to pop up and many recent ones have been major successes. You can do it, too.