Name: Create your membership business with Wordpress & Memberpress
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Created byPascal Hollenbrock

Last updated 3/2024

English

What you'll learn

How to build and manage your own membership website with Wordpress and Memberpress.
How online membership businesses work, the benefits they offer and which famous real-world examples exist.
What the technical building blocks and key success factors for your membership website are.
Why the combination of Wordpress and Memberpress is perfect to start your membership website.
What hosting exactly means and how to select an appropriate hosting solution.
How to best configure and secure all hosting-related as well as Wordpress parameters.
How to start in terms of website design, structure and domain.
How to protect your contents with Memberpress and how to define memberships.
How to set up Paypal and Stripe accounts, how to connect both payment gateways to your website and how to properly test them.
How to deal with common real-world support requests.
How to build a powerful toolkit to generate recurring revenue, to manage a growing customer base and to stay flexible concerning future requirements.

Course content

15 sections • 103 lectures • 10h 23m total length

Introduction5:34
I introduce myself, we talk about your probable starting point and about what you can expect of this training. I even already got a small task for you.

Intro & Agenda0:43
This gives you an overview of the course chapter.
Real-world examples and how they work7:01
Presentation and explanation of real-world membership businesses.
„Memberships“ and „Subscriptions“ - same or different?4:14
Explanation of the terms "membership" and "subscription". Showing commonalities and differences and describing why a combination is useful.
Memberships & Subscriptions - my own approach1:13
Introducing and briefly describing my own membership business approach.
Memberships & Subscriptions - my revenue development5:01
An analysis of my membership business's revenue development based on real-world figures. Explanation of the key success factors. Impact of subscriptions on real-life revenue generation.
Passive Income - a reality check5:34
A grounded explanation of passive income without any marketing slang and an explanation why it might be important for a membership business.
What we’ve learned in this chapter1:22
This summarises this course chapter's contents.
A small recap quiz

Intro & Agenda0:34
This gives you an overview of the course chapter.
Key building blocks - your contributions3:48
What you need to bring with you in order to run an online membership business - and what not.
The tech ingredients - modularity is key4:18
Why modularity is a technical key success factor and which basic tech components are required to run an online membership business.
Talking about budget - an example calculation4:08
Example calculation of a basic online membership business - initial and continuous costs.
What we've learned in this chapter1:19
This summarises this course chapter's contents.
A small recap quiz

Intro & Agenda1:11
This gives you an overview of the course chapter.
Modularity is key - seen from a Wordpress perspective6:08
How modularity looks from a Wordpress perspective and why it's powerful.
Modularity in practice: Wordpress10:00
We add a theme and two plugins - a contact form and a gallery - to our sample website. A perfect practical example for modularity.
Modularity in practice: Memberpress9:17
Modularity in the form of Memberpress add-ons presented in our sample website.
Wordpress and Memberpress: A powerful combination8:15
Why I recommend to combine these tools - from a feature, maturity and personal perspective.
What we've learned in this chapter1:47
This summarises this course chapter's contents.
A small recap quiz

Intro & Agenda0:25
This gives you an overview of the course chapter.
Overview and recommendation9:03
The needle in the haystack. Most important KPIs and personal recommendations.
Siteground as a starting point24:07
A complete explanation of Siteground hosting plans and all of their features.
How to obtain a domain3:32
Hoster vs. independent registar, common features and my personal preference.
What we've learned in this chapter1:32
This summarises this course chapter's contents.
A small recap quiz

Intro & Agenda0:37
This gives you an overview of the course chapter.
Purchasing a Siteground hosting plan3:34
Which plan and sign-up options I recommend and why.
Installing a Wordpress site on Siteground1:27
An intuitive installation with the help of the Wordpress installation wizard.
Overview of the Siteground Dashboard2:58
How the first version of our website looks and what "Siteground Dashboard" means.
What we’ve learned in this chapter1:12
This summarises this course chapter's contents.
A small recap quiz

Intro0:50
This gives you an overview of the course chapter.
Dashboard - Site2:17
Just a brief look, not in our original scope: Files and FTP accounts management, databases
Dashboard - Security9:12
The backups section. What SSL is about, why it's important and how users can get forced to use HTTPS. Protecting certain URLs and blocking certain traffic.
Dashboard - Speed10:39
Caching levels - NGINX Direct Delivery, Dynamic Cache, Memcached. CDN - the free and premium plan, explanation of all features and of the related Siteground interface, personal plan recommendation.
Dashboard - Wordpress4:45
How to add Wordpress installations, what staging is all about, how to automatically migrate existing Wordpress installations, managing auto-updates, Wordpress bulk search & replace edits.
Dashboard - Statistics3:49
Traffic reports and logs (acccess, errors).
Dashboard - Devs1:46
Just a brief look, not in our original scope: What's inside this advanced tech section.
What we’ve learned in this chapter2:04
This summarises this course chapter's contents.
A small recap quiz

Intro1:19
This gives you an overview of the course chapter.
The Wordpress Workplace4:18
The dashboard as an entry point. How to see your website. Which elements can be added via "+ New" and what "Purge SG cache" means.
The configuration options5:02
Overview of the content types: Posts, Media, Pages, Comments. Overview of the configuration options: Appearance, Plugins, Users, Tools, Settings
How to update plugins manually3:50
How to learn about outdated plugins and from where to update them how.
How to perform a rollback / backup1:38
Where to find the list of regular backups, different restore options, restore history.
Posts4:02
Where to find them in Wordpress and how they look on the website. Ways of editing them (contents and meta information - categories and tags).
The media library & pages2:08
Where to organise media assets and how to (bulk) upload them. Where to find pages in Wordpress, how they look on the website and how to edit them. Adding text and media as examples.
Comments7:41
Where to find received comments and what can be seen. Detailed explanation of the comment ("Discussions") settings and practical demonstration of chosen settings.
Theme management3:03
Finding information on the installed theme and learning about its version history. Where to see which theme is activated or how to activate another theme. A brief look at the "Customize" section (not in our scope) and an explanation what "Widgets" are and why they could be useful for us.
Navigation menus1:41
Where to manage it, different menu types, re-organising the menu structure. Making changes visible on the website.
Plugins3:05
Where to find a list of all installed plugins. What the different plugin status mean. Search or upload new plugins and manually update them.
Users5:12
List of all users and the user profile. How to help users with lost passwords. The link between a user's profile and the user's Memberpress settings.
Tools1:54
A brief look, focus on the "Site Health" section.
What we’ve learned in this chapter3:54
This summarises this course chapter's contents.
A small recap quiz

Intro0:29
This gives you an overview of the course chapter.
Settings-General2:49
Website title, admin mail address, general user roles, time & date settings, etc.
Settings-Reading4:01
What shall be displayed on the homepage and if it should be visible for search engines. How a "latest updates" section could be created.
Settings-Media0:44
Renditions and dimensions.
Settings-Permalinks3:02
URL structure / readability. Problems when changing permalinks. Recommendation out of a SEO perspective.
Settings-Privacy1:41
Linking the privacy policy and getting inspired by some related advice. Personal recommendation of how to deal with this and related legally relevant pages.
Settings-Siteground Plugins0:56
Consent (or not) to Siteground collecting data of your installation for Siteground plugins' compatibility improvements.
What we’ve learned in this chapter1:38
This summarises this course chapter's contents.
A small recap quiz

Intro0:50
This gives you an overview of the course chapter.
Siteground Optimizer - Dashboard0:37
Overview of caching and other optimisations.
Siteground Optimizer - Caching3:01
Focusing on website performance - detailed explanation of caching types and caching settings. Advice on recommended settings and on how to test a URL's caching status.
Siteground Optimizer - Environment4:59
Enforcing HTTPS, Wordpress Heartbeat optimisation and scheduled database maintenance.
Siteground Optimizer - Frontend7:20
Focusing on website performance - optimisations of a general kind, of CSS and Javascript files. Detailed explanation of all configuration options and recommendation how to initially configure them.
Siteground Optimizer - Media6:15
Focusing on website performance - compression settings and media optimisations. Detailed explanation of all configuration options and recommendation how to initially configure them.
Siteground Optimizer - Speed Test2:03
Find out the effectiveness of your optimisations and your overall website performance from a mobile and desktop perspective. Obtain and understand your Google Score. Learn about future optimisation potentials.
Siteground Security - Dashboard0:36
Have important notifications and security relevant recent activity all in once place.
Siteground Security - Site Security2:51
Detailed explanation of the security settings and recommendation on how to configure them.
Siteground Security - Login Security3:55
Detailed explanation of the login security settings and recommendation on how to configure them.
Siteground Security - Activity Log & Post-hack actions2:29
Focus on the activity log and an according explanation as well as on log settings. Detailed explanation of the post hack action settings and recommendation on how to configure them.
What we’ve learned in this chapter2:35
This summarises this course chapter's contents.
A small recap quiz

Requirements

You'll learn everything you need in this course.
You don't need expertise in coding, web design or similar technical fields.
Some web / online affinity is beneficial.

Description

Welcome to 'Create your membership business with WordPress & Memberpress,' a practical and detailed guide for anyone looking to establish a successful online membership site. This course is designed for all skill levels, from beginners just starting out to experienced professionals looking to refine their skills.

I start with a comprehensive overview of online membership businesses, sharing insights and experiences to help you understand the landscape. You'll learn the critical success factors that make a membership website thrive and how to apply these principles to your own project.

Then with the help of a sample memberships website the course dives deep into the nuts and bolts of using WordPress and Memberpress. I'll walk you through the process of setting up your hosting environment with Siteground, installing WordPress, and configuring your site for optimal performance and security. You'll get hands-on experience with the WordPress dashboard, learning how to tailor your site to your specific needs.

My step-by-step instructions ensure that you're not just copying actions, but truly understanding the 'why' behind each step. This approach helps you to create a website that’s not only functional but also capable of growing with your business.

Furthermore, the course covers the critical aspects of content protection using Memberpress, integrating payment systems like PayPal and Stripe, and handling the financial side of a membership platform.

By the end of this course, you will have a solid foundation in building, running, and securing a membership website, backed by real-world examples and professional insights. Sign up to transform your concept into a fully functioning membership business.

Who this course is for:

Everyone who wants to earn money online.
Everyone who wants to build an own online membership business.
Everyone who likes to extend possible existing (online) business models.
Everyone who doesn't know where to start with this and needs guidance.
Everyone who doesn't have the necessary expertise in some or all of the required tech fields.

What you'll learn

Explore related topics

Course content

Introduction1 lecture • 6min

Online Membership Businesses - Overview & Own Experience7 lectures • 25min

The building blocks of online membership businesses5 lectures • 14min

Wordpress and Memberpress: A powerful duo6 lectures • 37min

Wordpress Hosting - finding a suitable solution5 lectures • 39min

Purchasing a Siteground plan and installing Wordpress5 lectures • 10min

Configuring the Siteground hosting environment8 lectures • 35min

The Wordpress Workplace14 lectures • 49min

Wordpress - the „Settings“ section8 lectures • 15min

Optimizing and securing Wordpress12 lectures • 38min

Requirements

Description

Who this course is for: