Create your marketing strategy in 7 steps (with a template)
4.0 (20 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
50 students enrolled

Create your marketing strategy in 7 steps (with a template)

Practical guide to build a marketing strategy for your startup or small business in 2019.
4.0 (20 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
50 students enrolled
Created by Yulia Zakutnia
Last updated 7/2019
English
English
Current price: $83.99 Original price: $119.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 1.5 hours on-demand video
  • 1 article
  • Full lifetime access
  • Access on mobile and TV
  • Assignments
  • Certificate of Completion
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What you'll learn
  • You’ll build a ready-to-go marketing strategy
  • Choose effective marketing channels for your business
  • Market analysis & Benchmarking
  • Buyer persona & user journey map
  • Business model canva
  • How to choose a revenue streams
  • How to set up goals & KPIs
  • You’ll get a marketing strategy template
Requirements
  • No marketing knowledge required
  • Be ready to take action and get involved
Description

People say entrepreneurship can’t be taught.

I totally agree that you barely can learn courage, risk-taking, intuition, confidence - mindset which most successful founders have.

But, every entrepreneur learns tools.

For that reason, you’ll learn 7 most important elements of marketing strategy: market research and benchmarking, buyer persona, marketing channels, USP, brand, monetization, and goals. In this course, you’ll be able to create your marketing strategy step by step. And in the end, I'll give you a template to gather it all together.

I can't build your marketing strategy for you but I’ll equip you with all essential tools. And, if you follow them carefully, you’ll succeed.

I give many examples and mostly focus on practice. The course will be good for startup founders, business owners at early stages, and marketers who want to learn strategy.

Who this course is for:
  • Small business owners
  • Startup founders
  • Entrepreneurs
  • Marketing managers, beginners in marketing strategy
Course content
Expand all 23 lectures 01:16:03
+ How to understand your market
3 lectures 14:24
Analyze your market in 4 simple steps (SWOT)
04:27
SWOT analysis is the simplest tool to understand your market. It describes your internal (strengths and weaknesses) and external environment (opportunities and threads).
Create your SWOT analysis
2 questions
Research your competition (benchmarking)
05:36
+ Generate your business model in 15 mins
1 lecture 02:31
The simplest business model canva
02:31
Take your time to reflect and fill 3 elements of your canva: Key Partners, Key Activities, and Key Resources.
Begin to design your business model canva
1 question
+ Understand your buyer persona
3 lectures 09:42
One pair of shoes can’t fit everyone
03:33
Get ready to create your buyer persona. Either go to Hubspot or Xtensio or answer the questions in this assignment.
Create your buyer persona
6 questions
Map your user journey
02:21
+ Which marketing channels will be effective for you
7 lectures 21:47
Paid ads is the easiest way to get sales
03:10
Influencers & media are the best traffic source
03:39
Email marketing is still effective
03:20
Who social media marketing is good for
05:21
How content & SEO work
02:07
How affiliate marketing works
01:56
What are the benefits of selling on marketplaces
02:14
+ The power of brand
3 lectures 11:17
Design your 1-sentence USP
04:54
The unique selling proposition describes what your business stands for.
Prepare your USP
5 questions
What is brand
03:05
Tell your story
03:18
+ Design your revenue model without financial education
2 lectures 05:14
How to define your cost structure
01:58
What revenue stream to choose
03:16
+ Marketing strategy template
1 lecture 00:08
Download a template for your marketing strategy
00:08