
There are so many brands in the world today, and yet, there’s still room for YOURS. But how do you begin?
In this course, I’ll help you build your brand from the inside out, with clarity, care, and creativity. Whether you’re starting from a half-formed idea or looking to realign your current brand, you’ll walk away with something real: a brand that speaks in your voice and invites people in.
And we’re not doing it alone! We’ll use ChatGPT as a co-creator. But hey, not to copy-paste, but to collaborate. To reflect, refine, and help you write the words that were already living inside you :) This class is equal parts branding strategy, AI creativity, and quiet confidence. You’ll follow along as we build an example skincare brand (called MIEL), and at the same time, you’ll build your own brand, step-by-step, with guidance and prompts at every stage.
This class is perfect for:
Solo founders, freelancers, and creatives building a personal or small business brand
Product-based entrepreneurs wanting brand consistency (from labels to Instagram bios)
Coaches, service providers, or content creators refining their message and vibe
Anyone curious about using AI for branding, content creation, and storytelling
You’ll learn how to:
Define your brand’s deeper purpose, values, and emotional energy
Use ChatGPT for branding: mission, messaging, naming, voice, tone, and visual direction
Create a brand voice that sounds like you - nah, not a corporate deck or an AI robot
Develop taglines, product names, and bio copy that actually CONNECT
Design a brand guide that you can return to, again and again
Find your content pillars, write engaging post ideas, and build an aligned offer
Use prompts that spark creativity, not overwhelm!
Speak to your ideal audience in a way that feels soft, intentional, and real
What you’ll create:
A full brand strategy for your own business, including your mission, tone, tagline, product or offer ideas, and a soft, soulful brand guide that feels like home.