Create rock solid Personas to drive your business and design

Name: Create rock solid Personas to drive your business and design
Rating: 4.1 (12 reviews)

Learn to build and use Personas so as to get actionable design directions for your target audience.

Created byUXBoost Academy

Last updated 1/2024

English

English [Auto],

What you'll learn

Create rock solid Personas to drive your business and design strategy
UX design
UX personas
User Centric Design

Course content

3 sections • 10 lectures • 49m total length

1. Introduction to Personas5:42
Create and use persona archetypes based on user research to keep the user at the center of design, guiding ideation and product decisions along the customer journey.
2. Personas in User-Centered Design6:45
Apply user centric design through personas to translate real data into design directions, blending ergonomics, user needs, and goals to create inclusive experiences.
3. Qualitative Personas6:45
Define qualitative personas as empathy-inducing shorthand for user context, motivations, and needs, and outline three categories—proto, qualitative, and statistical—grounded in interviews, usability tests, and field research.

1. Defining the Research goals4:45
Define your research goals as the journey's destination to guide persona design and subsequent insights. Formulate open, powerful research questions to explore assumptions and uncover implicit meaning.
2. Composing the panel and recruiting the participants4:05
3. How to conduct an effective interview4:25
Let's stepping into the user’s shoes
4. Debriefing techniques4:00
Learn affinity diagramming and participants clustering to turn research observations into qualitative personas, using sticky notes or digital post-its to identify themes, axes, and groups.
5. How to describe your Personas5:30
Describe your personas with a concise, purpose driven format that includes a name, photo, and narrative of lives, goals, and behaviors, emphasizing context and touchpoints over demographics.

Requirements

No prior experience needed - The course is designed to provide a theoretical foundation and to guide students to learn how to carry out a Heuristic Evaluation.

Description

Welcome to UXBoost's UX Personas Course: Create rock solid Personas to drive your business and design strategy. We're a team of UX experts with over a decade of experience in performing UX Design.

What you will learn from this UX Personas Course

Understand the power of personas
Defining the research goals
Conduct an effective interview
How to describe your personas

Course Description

We wanted to enable and equip you with the know-how by creating this course! To explore the core principles and methodologies behind crafting impactful personas, drawing from real user data and insights.

Join our UX Personas Course and master the art of crafting rock-solid personas. Enroll now to create personas that resonate, drive innovation, and transform your approach to user-centered design! Unlock the Power of Understanding Your Users!

Meet Your Instructor

Caterina Manolino

Caterina has a background in Semiotics and Human-Machine Interaction and is a certified Business Coach. With over 10 years of experience in Human-centered Design, she carried out almost all the tasks relating to services development and product experiences.

As an Information Architect, she learnt to convert research insights into actionable design recommendations, thus bridging the gap between the research and the design phases. She has created personas for banks, insurance companies, training centres and gyms.

Who this course is for:

UX designers
UX Researchers
Product manager
Product owner
Developers
Small business owners

Create rock solid Personas to drive your business and design

What you'll learn

Explore related topics

Course content

The Power of Personas3 lectures • 19min

The Creation Process5 lectures • 23min

Effective Usage2 lectures • 7min

Requirements

Description

Who this course is for: