Use Your Health & Fitness Expertise to Earn A Living Online
4.6 (295 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
1,305 students enrolled

Use Your Health & Fitness Expertise to Earn A Living Online

I turned my experience as a personal trainer into an online health business that allowed me to quit working at the gym!
4.6 (295 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
1,305 students enrolled
Created by Dave Smith
Last updated 2/2015
English [Auto]
Current price: $34.99 Original price: $49.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 3 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Identify a profitable health and fitness niche for an online business
  • Profile the perfect target consumer that will most-easily be converted into a paying customer
  • Create the 3 elements of an impactful online brand
  • Establish a Facebook group (NOT a fan page) that builds a strong community and generates new leads
  • Curate the perfect content to build authority and a loyal following
  • Use free online tools and tactics to gain a massive following
  • Develop digital products and services that are highly-desireable and meet the exact needs of the target consumer
  • Deliver one-time and recurring digital products and services using Facebook and Paypal
  • Close the sale: Convert followers into paid customers
  • You should have a personal Facebook account and be familiar with the basics of using Facebook.
  • You should be familiar with general Internet search skills (e.g. how to find information on particular topics, how to find images, how to search for videos on Youtube, etc.)
  • You should have a Paypal account and should verify it with your bank account so that you are able to accept payments.

A few years ago I was just another personal trainer who was working early mornings and long hours in the gym. I wanted to earn more money, work less, and have the flexibility to work when I wanted and from where I wanted (yes, I wanted to travel!)

Sound familiar?

That's why I started my first online business. I found a way to use my fitness expertise to help people from all over the world. At the same time, I was able to achieve the financial and lifestyle flexibility I had been craving.

Use Your Health and Fitness Expertise to Develop a Brand, Build a Loyal Following, and Create a Flexible and Fulfilling Career as an Online Entrepreneur.


  • Find the online niche that is perfect for your skills and experience
  • Identify your ideal target customer, the one who is going to buy from you!
  • Learn the simple online marketing tactics that will build your personal brand
  • Discover how your expertise can be used to create valuable products online
  • Learn how easy (and inexpensive) it is to produce professional digital products
  • Develop strong online selling skills that will start earning consistent revenue

This course is for health and fitness professionals who are ready for a change. Take your career to a whole new level by building your Personal Brand and becoming a trusted Authority in your area of expertise.


When I began building my first online business I had absolutely no idea how to begin. I didn't know anything about online branding, creating digital products, or how to sell to customers via the Internet. But, I did know a lot about fitness and I believed that I could turn this into a career as an online entrepreneur.

This course outlines everything I did (and still do today) to earn a living online. You will also benefit from learning about my mistakes: I wasted a LOT of time and energy on ideas and tactics that simply did not work. Avoid my early mistakes and save your time by following this step-by-step formula that has been proven to work.


This course is broken into 4 main sections, each outlining an important step in the process of building your first online business. First, you will Prepare to launch your business by finding a niche and identifying who your perfect customers will be.

Next, you will Build Your Presence online. I will teach you how to create a place where you can build a community, one that will let you display your knowledge and expertise. This is where you are going to begin enhancing your personal brand.

In the third step you will Grow Your Audience. Learn how to attract a huge following of prospective customers. These followers will look to your for leadership and will rely on your expertise to meet their needs.

Finally, you will Monetize Your Business. Having an audience and a powerful personal brand are only useful if they help you earn money. The final section of the course explains how to create and sell the digital products and services your audience are looking for.


  1. Established your first online business
  2. Created a group of followers who know and trust you
  3. Developed your first products to sell online
  4. Begun earning revenue by converting your followers into paying customers

From there they sky is the limit. Once you've completed the process outlined in this course you will be able to "rinse and repeat" to create new products and generate larger revenues online.

Who this course is for:
  • This course is for health and fitness professionals (e.g. personal trainers, yoga instructors, dance teachers, physiotherapists, nutritionists, etc) who are looking to build their personal brand and develop a profitable online business.
  • This methods taught do not require any specific web skills or experience. Having a personal website is NOT required. Everything included in this course can be accomplished using simple, free tools found online.
  • This course is NOT for anyone who already operates a successful online business. Instead, it shows exactly how to start one and how to build an audience and sales as quickly as possible.
Course content
Expand all 26 lectures 02:48:20
+ Getting The Most From This Course
1 lecture 02:53

This course can seem pretty daunting at first glance, BUT it's designed to be a step-by-step process that is actually very easy to use. Learn the best way to approach it for the greatest results.

Preview 02:53
+ Is An Online Business Right For You?
2 lectures 04:43

Being a successful online entrepreneur offers some BIG benefits. What are some of the best perks of operating a profitable online business?

Preview 03:04

How long will it take you to build a profitable online business? It took me almost 4 years to move my business fully online, but now I can show you how to do it much faster. Here's what you can realistically expect.

Setting Realistic Expectations

Take this quiz after completing the lectures in section 1.

Section 1 Quiz
3 questions
+ Laying The Foundation For Your Online Business
4 lectures 34:51

Identifying a profitable niche within the health and fitness industry ensures you can become the authority in that niche. Building authority and a strong personal brand lead to followers, potential customers, and eventually sales.

Selecting A Profitable Online Niche

This ideal target consumer becomes the focus for all of your online marketing initiatives and will direct every online product and service you create.

Identifying Your Ideal Online Target Consumer

This technique allows for quick and effective market research to ensure that competitors have not already saturated your chosen online niche.

Performing Online Market Research

Your online brand should reflect your expertise and connect with your ideal target consumer. Learn how to create professional online branding.

Creating Your Online Brand

Take this quiz after completing the lectures in section 2.

Section 2 Quiz
6 questions
+ Building Your Online Presence
5 lectures 38:05

It is easy to fall into the trap of becoming a "jack of all trades" when it comes to social media. However, it is much more effective and time-efficient to reach your target consumer using the business tools built right into Facebook.

Becoming A Facebook Guru

When properly used, Facebook groups offer the perfect place to build a community of potential consumers who share common interests and problems (that you can solve with future products!)

Building Your Online Business Using Facebook Groups

Right or wrong, consumers judge an online business by its appearance. Learn the online tools that you can use to create a professional-looking group that will attract more followers to your brand.

Using Online Tools To Create A Professional-Looking Group

You don't have to constantly create your own content in order to build a successful online business. Learn how to curate the best content that will resonate with your audience, and build your personal brand at the same time.

Curating Content That Shows Off Your Expertise And Builds Authority

Don't I need a website in order to be a successful online entrepreneur? Not at all! Here are 3 reasons why you do NOT want to start your business by building a website.

Preview 05:18

Take this quiz after completing the lectures in section 3.

Section 3 Quiz
6 questions
+ Creating A Huge Following
9 lectures 47:43

We're about to begin marketing your business with a number of effective tactics. What message do you want to be sending? You want to invite people to join your tribe.

Creating Your "Tribe"

This simple trick shows you how to increase the branding power and pass-along rate of links leading back to your group. Use this to generate more traffic and find more leads.

Sharing Your Business (a useful trick)

Begin building your community (or "tribe") using these 2 quick email marketing tactics.

Getting Results With Simple Email Marketing

This is the fastest way to build up your community and generate conversation.

Adding Members From Within Your Facebook Group

Once you have a small community built in your group, it's time to begin a larger-scale marketing campaign. Here is one free way to generate loads of traffic to your group.

Finding Communities Of Your Perfect Target Customers

You never want to be seen as a spammer (this will deteriorate your credibility and your marketing opportunities). Here's how to track your marketing efforts to ensure your messages are well-received.

Tracking Your Community Interactions

Quickly building your online business is done best when partnering with other like-minded entrepreneurs. Here's a great way to build those partnerships and grow your tribe.

Forming Simple Partnerships With Other Online Entrepreneurs

This marketing technique allows you to show your expertise on credible websites that have an audience perfect for your business.

Proving Your Authority Where It Matters

This technique shows how you can get your own content published on very credible websites that already have an audience similar to your ideal target consumer.

Publishing Your Authority Content For Massive Readership

Take this quiz after completing the lectures in section 4.

Section 4 Quiz
6 questions
+ Monetizing Your Online Business
5 lectures 40:05

This is how you can use your community to discover the ideal product for your online business. Also learn what format this product should take.

Determining The Perfect Product/Service To Sell Online

Here I will show you the exact equipment I use to create all of my digital products that I sell online. This equipment kit is very inexpensive but produces really great results that customers will love!

The Essential (and inexpensive) Equipment For Creating Pro Digital Products

This lecture explains exactly how to put your first product up for sale and how to entice customers to buy it.

Creating and Selling One-Time-Purchase Items

Learn how to sell membership to your groups. This is the most powerful way to build a large (and stable) source of revenue for your online business.

Creating and Selling Recurring Products (i.e. Your Golden Ticket!)

Now that you have your new product or service launched, here is one last marketing tactic that will draw instant attention and bring in your first sales.

Closing The Sale - One Last Effective Strategy

Take this quiz after completing the lectures in section 5.

Section 5 Quiz
7 questions