Create Lead Magnets that Convert

The first stage of the Business Automation Lifecycle is "Target", and this is a critical first step, because designing a successful lead magnet starts with knowing exactly who it will serve, so that we can effectively design a resource that resonates with them.

The second stage of Business Automation is "Attract", this is the stage that helps you bring in the ideal leads and prospects you know you can serve. We'll discuss ideas for producing content that grabs their attention, as well as content that can help with visibility when potential prospects are searching with Google, YouTube, or elsewhere online.

The third stage of Business Automation is "Collect Leads", and this is where we actually capture the details of the prospects, add them to our database, and let automation start to guide them forward. In this module we'll discuss the various lead capture mechanisms (landing pages, web forms, etc), pros and cons of each, and some best practices to make sure you're capitalizing on the different opportunities throughout your business.

Now that you know the fundamentals of lead capture, let's talk specifically about designing your lead magnet. We'll walk through a 5-point checklist to make sure your lead magnet ticks all the right boxes.

Before we wrap the core elements of this this course up, let's go over a few suggestions that we've collected over the years. These pro tips will help you avoid some common pitfalls and stumbling blocks that we've seen trip people up in the past.