How to Create a Lead Generation Funnel

Identify your target audience and build a customer avatar to match what they want with your funnel, then assess profitability and plan traffic and lead magnets to convert leads.

Learn to design a focused lead magnet that solves a specific audience problem, delivers high perceived value for an email in exchange, and aligns with your funnel’s single goal.

Draft the funnel structure and design the pages users see, including a regeneration page for emails and a central page after signup, using site engine templates.

Design a three-email sequence for a lead generation funnel, delivering the lead minutes in the first email, then follow up with brand intro, social links, and content, SEO considerations.

Learn to assemble a complete lead generation funnel in site engine by linking a lead generation page, a central page, and an email sequence, then test redirects and conversions.

Learn to drive traffic to your lead generation funnel using Facebook ads, audience targeting, and pixels. Leverage existing assets or audiences to optimize ad performance and conversions.

Learn to monitor your funnel using key metrics like cost per lead, CAC, conversion rate, and revenue per lead, then iteratively optimize ads and landing pages.

Finish your lead generation funnel, then drive sales with a low trust offer to recoup ad spend, and introduce your core offer. Implement and test the funnel; monitor results.