Create, Launch & Sell Your Premium Online Course
- Understand the difference between an online course marketplace and a premium course launched through a sales funnel
You already have the EXPERTISE required to make serious $$$ in 2021 from the $187 Billion online course industry.
If you have been living on Earth for a while now, chances are good that you've gone to school, worked in various industries, and have developed passions and interests of all kinds.
Congratulations! You are qualified to teach online courses right now.
You have insight and knowledge into fields of interest that other people want to learn about. We just have to get all of that great stuff out of your head (or from your research) and into an easily consumable, marketable and scalable online learning package.
Wait, slow down. Before we go hitting record with all that excitement, there are a few things you'll want to know.
Not everyone does amazingly well in the online course game. It's like that old 80/20 principle-- 20% of online course creators tend to get 80% of the results. The reason of course is that online consumers these days are smart. They will not buy just anything from you simply because you have put it on the internet. They will sniff you out. They want to feel super comfortable before buying.
That is, if a PREMIUM course is what you're after, your leads and prospects will have to trust you enough to purchase a BIG TICKET online item.
This is the critical part. When you sell your course as a big ticket item, the number of sales conversions required to generate 6 and 7 figures goes WAY DOWN. In fact, the top mediapreneurs and infopreneurs out there are routinely holding 6 and 7 figure launches and generating all of that delicious profit from ONE SINGLE COURSE.
How the heck do they do that?
First, they make the choice to play in a 'bigger sandbox'. In other words, they decide to not settle for selling their course below a premium price point. Second, they have a marketing system that kicks butt.
That's the part I'm here to show you.
By the end of this course, you will know how to do the following:
Choose course ideas that sell
Test your topic to ensure your audience will pay you for it
Presell your course and make money before the course exists
Develop a name and personal brand that is optimized for your audience
Plan your course to make the creation process a breeze
Create your course without typing or writing anything down
Record your course without headaches, hassles or wasted time
Host your course and get all the technical stuff out of the way quickly
Build a sales funnel to sell your course
Develop a nurture sequence and a launch marketing sequence
Get testimonials and other forms of social proof
Optimize your sales page, sales video and learn how to open and close your cart
Promote your course beyond the launch with Joint Ventures and Affiliates
Who this course is for:
- Mediapreneurs, Infopreneurs and people aspiring to become online entrepreneurs
Ryan loves helping small and medium sized staffing firms kick butt against the 'big guys'.
He specializes in barrier-busting staffing agency acceleration and growth-hacking.
He helps recruiting firms establish inbound marketing strategies that relieve the pressure to cold call.
He helps new entrepreneurs get traction and launch their staffing & recruiting enterprises.
He helps existing entrepreneurs build-out their practice into an automated and repeatable sales engine and sellable asset.
He helps staffing & recruiting professionals establish a low-pressure natural and repeatable sales process for consistent rain-making.
In 2014, Ryan founded LyrGroup, a workforce solutions firm in Toronto that became one of Canada's fastest growing companies. The firm was acquired in 2016.
Since then, he has been travelling, consulting and creating online courses & programs.