Create Inbound-Focused Content to Grow Your Business
- 38 mins on-demand video
- 3 downloadable resources
- Full lifetime access
- Access on mobile and TV
- Certificate of Completion
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- you’ll learn how to successfully plan, publish, and analyze content, to attract more customers and grow your business - both in the short and long-term!
- None! Our course is designed for those new to both marketing and the inbound philosophy.
Learn how to successfully plan, publish, and analyze content to grow your business using inbound marketing - both in the short and long-term!
Rizen's goal is to design a course that works for everyone, whether you’re are a business owner, a marketing professional, or a professional looking to learn more about inbound.
Our courses aren’t designed to just present ideas - we involve you in applying concepts to real-world situations. Engaging with learning material is the best way to make it stick!
- Our course is designed for entrepreneurs, small business owners, and c-level managers.
In order to understand the importance of content creation to your business’s success, we need to step back and understand how people search for products and services nowadays.
You need to be aware of what your content really stands for and how it will make a difference in your audience’s lives. This will set the tone for your entire content strategy.
When it comes to marketing and content creation, planning ahead is so important. You need to know where you’re going AND how you’re going to get there. Now that you have a missions statement, developed buyer personas, and understand the buyer’s journey, you can effectively plan ahead to achieve the goals you’ve set.
If you don’t know what you’ve already created, you’re going to waste resources on duplicate items! And just like any store, having unnecessary duplicates hampers any budget. This is where the content audit tool comes in. This resource is designed to help you keep track of all your content in one place.