Create Inbound-Focused Content to Grow Your Business
0.0 (0 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
0 students enrolled

Create Inbound-Focused Content to Grow Your Business

Using Inbound Marketing to Attract Customer With Quality Resources
0.0 (0 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
0 students enrolled
Created by Rogelio Rodriguez
Last updated 3/2020
English
English [Auto]
Current price: $16.99 Original price: $24.99 Discount: 32% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 38 mins on-demand video
  • 3 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
Training 5 or more people?

Get your team access to 4,000+ top Udemy courses anytime, anywhere.

Try Udemy for Business
What you'll learn
  • you’ll learn how to successfully plan, publish, and analyze content, to attract more customers and grow your business - both in the short and long-term!
Requirements
  • None! Our course is designed for those new to both marketing and the inbound philosophy.
Description

Learn how to successfully plan, publish, and analyze content to grow your business using inbound marketing - both in the short and long-term!

Rizen's goal is to design a course that works for everyone, whether you’re are a business owner, a marketing professional, or a professional looking to learn more about inbound.

Our courses aren’t designed to just present ideas - we involve you in applying concepts to real-world situations. Engaging with learning material is the best way to make it stick!

Who this course is for:
  • Our course is designed for entrepreneurs, small business owners, and c-level managers.
Course content
Expand all 8 lectures 37:57
+ Introduction
1 lecture 03:22

By applying inbound principles to your business, you can find that same success. So let’s get to building our knowledge base!

Preview 03:22
+ Main Course Content
7 lectures 34:35

In order to understand the importance of content creation to your business’s success, we need to step back and understand how people search for products and services nowadays.

Preview 04:58

You need to be aware of what your content really stands for and how it will make a difference in your audience’s lives. This will set the tone for your entire content strategy.

Preview 02:40

Your content should appeal to a certain type of person. We need to take time to identify who our target audience is. We call these profiles of the “perfect customer” buyer personas.

Understanding Buyer Personas
07:19

Now that you’ve grasped the importance of planning ahead and created a buyer persona, we’re going to bring the two together and start creating content for the buyer’s journey.

Creating Content for Each Stage of the Buyer's Journey
03:50

When it comes to marketing and content creation, planning ahead is so important. You need to know where you’re going AND how you’re going to get there. Now that you have a missions statement, developed buyer personas, and understand the buyer’s journey, you can effectively plan ahead to achieve the goals you’ve set.

The Content Compass
03:05

If you don’t know what you’ve already created, you’re going to waste resources on duplicate items! And just like any store, having unnecessary duplicates hampers any budget. This is where the content audit tool comes in. This resource is designed to help you keep track of all your content in one place.

The Content Audit
03:38
Creating Topic Clusters
09:05