Marketing
Content Marketing
Content Writing
How to create hot SEO-friendly content - tips for bloggers
3.5 (29 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
3,240 students enrolled

How to create hot SEO-friendly content - tips for bloggers

Tips and tricks for web content writers and bloggers to rank better on search engines.
3.5 (29 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
3,240 students enrolled
Created by Manuela Willbold
Last updated 4/2019
English
English [Auto-generated]
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How to create hot SEO-friendly content - tips for bloggers
Price: $19.99
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This course includes
  • 1 hour on-demand video
  • 3 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Identify their target audience, topics and key words according to their web content
  • Understand how to use online tools to create attractive, SEO-friendly headlines
  • Know how to use SEO strategies and skills to apply to their web content/blog writing for improved rankings
  • Understand how to structure an article or story piece for better results online
  • Know how to create and optimize images/graphics for search engines
  • Understand how to reuse or update older content
Requirements
  • A computer/laptop/mobile devices with internet connection
  • Familiarity with/to read English and the use of computers, software, apps etc.
Description

This course will teach you how to:

Identify your target audience, topics and keywords

Use online tools to create attractive, SEO-friendly headlines

Use SEO strategies and skills to apply to your web content and blog writing

Use SEO tools to do research/data analysis

Structure an article or story piece

Create and use images enhancing your content and relevant online platforms

Optimize every image for search engines

Reuse or update older content for efficiency and relevancy

Who this course is for:
  • Beginner web content writers, bloggers, copywriters
  • Beginners to be introduced to aspects of Search Engine Optimization
  • Beginner digital,online, content marketing
Course content
Expand all 8 lectures 01:08:37
+ – Introduction
1 lecture 01:42

Personal welcome: In the first video I will introduce students to the course, to myself, and explain what they will be able to do by the end of the course (start writing SEO-friendly content). Your turn! Complete the attached PDF of my SEO-friendly content writing checklist you find here to see what you can already do. Look at it again after this course to see the progress you've made taking this course.

Introduction - welcome to this course!
Preview 01:42
+ – Instructional section
6 lectures 01:01:30

I give a brief overview of the main chapters of this course and why they matter so you get a better idea of how this course is structured. Please follow these steps as you might miss some information. I refer to what has been learned in every chapter or lecture. Each lecture is kept short so you can take breaks in between. After each lecture try to apply the skills you've learned by testing them online by yourself.

Brief overview over the main chapters of this course
Preview 02:30

I will introduce you to the concept of identifying your target audience and main keywords for your web content and highlight the importance of this as a first step, before even starting to write. I demonstrate examples online.

Identify your target audience, topics and keywords
13:45

I will walk you through several ways of finding the ideal headline for your web content and which online tools to use and how.

Lecture 4: Create catchy headlines
Preview 10:05

I will teach you the key structure to outline your online article or written piece and give examples.

Lecture 5: Get the structure right
12:14

I will demonstrate how I find and use images and graphics by using different platforms and tools. I will also demonstrate online how I optimize images for search engines.

Lecture 6: Use images/graphics to enhance your content
14:28

I will discuss why it is vital to update content regularly and different ways of doing so. I will give examples from my own articles live online.

Lecture 7: Update and refresh older content regularly
08:28
+ – Summary
1 lecture 05:25

I go through all the chapters of this course and what has been covered. I refer to my own work so you can see more examples and to inspire you with your online writing. Now it's your turn again! Go back to the checklist and see how many boxes you can tick now that you've completed the course. Compare it to the checklist you completed at the beginning of this course and see what you feel you can do now. Download the course completion certificate once you've completed this course and send it to me with feedback about your experience. I will then date and sign it for you and return it to you for your records.

Conclusion of this course
05:25