Make Quick & Easy Marketing Videos Like a Pro Using InVideo
4.9 (11 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
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Make Quick & Easy Marketing Videos Like a Pro Using InVideo

Learn simple, effective techniques to make beautiful social media & web promo videos using InVideo in under 1 hour.
Highest Rated
4.9 (11 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
609 students enrolled
Created by Kristen Palana
Last updated 4/2020
English [Auto-generated]
Current price: $55.99 Original price: $79.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 2 hours on-demand video
  • 3 articles
  • 1 downloadable resource
  • Full lifetime access
  • Access on mobile and TV
  • Assignments
  • Certificate of Completion
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What you'll learn
  • Learn to create marketing videos for Instagram stories, Facebook videos, Whatsapp videos, etc. to promote your business
  • Learn everything you need to know to get started quickly and effectively using InVideo
  • Create professional eye-catching videos that grab people's attention online
  • Be able to have a direct influence on your brand creation by doing it yourself
  • Walk through examples from scratch and learn design principles and video best practices through actual case studies.
  • Chrome Browser, Any computer with 4GB RAM or more and internet connection. No design skills required

Are you ready to take charge and learn quick and easy methods for creating and editing  powerful web and social media promo videos like a professional in just 1 hour?

Whether you are an entrepreneur, employee, content creator,  teacher, author, or social media maven, over the last few years it has  become CRUCIAL to know how to do a little bit of everything online, including how to make your brand stand out with videos. 

With this course as your guide, you'll learn how to confidentially and  professionally create and manage your OWN unique marketing and promo videos for your  website, blog, eCourse, eBook, presentations, or social media pages.

-No design skills required. 

-No expensive software required. 

-Beginners and busy people welcome.

Save time, money, and  sanity by learning how to finally make your own videos  without having to always pay someone else to do them  for you.

In this course you will learn:

  • Easy and quick ways to create professional web & social media videos in minutes using InVideo (*FREE and premium accounts available.)

  • Learn the most essential and useful tools in InVideo

  • Absorb the most important video design principles as we work together making real social media videos for a real business

  • Understand how to better choose and organize type, images, colors, and layout in your videos

  • How to take your regular logo and put it on a transparent background in four minutes or less

  • Get a birds-eye view of the design process from concept to final product by following step by step case studies.

This course was created especially for complete beginners as well as  people who fight with technology who want to gain new and valuable video-making skills that can be used every day. You can watch and follow  along with me as I show you through case studies how I make professional-looking social media videos using the drag n' drop web-based video program, InVideo

I'm a practicing award-winning multimedia artist and a former tenured  Associate Professor of Digital Media and Program Director of Film &  Digital Media at The American University of Rome (2006-2016). I recently  taught at American University of Myanmar in Yangon, Myanmar (Burma) and currently teach and work in Lilongwe, Malawi.

Since 2000 I've been teaching students all over the world using my  tried and true custom approach (turning complex information into  something simple, memorable, easy-to-understand in as short amount of  time as possible) to ensure that you get the most important, relevant, and useful information that can be applied immediately.

New bonus lectures and resources will continue to be  added and timely design advice will be provided in the discussion  forum. I love to help and always respond to inquiries and discussions  ASAP. 

Empower yourself now by enrolling in this course and join our growing learning community! Click  the "Take This Course" button in the upper right corner and let's get  started building your new video creation skills using InVideo today.

Who this course is for:
  • Entrepreneurs and business owners that want to create attention-grabbing videos - FAST!
  • Marketing Professionals
  • Advertisers
  • Social Media enthusiasts
  • Freelancers
  • Soloprenuers
Course content
Expand all 21 lectures 01:49:51
+ Welcome and Introduction to Online Video for Marketing, Social Media, & More
2 lectures 04:48

Welcome to the course. In this lesson I'll let you know what you can expect to learn, who this course is best suited for, and tell you more about how I can help.

Preview 01:52

This lesson comes from my online course with Anneke Camstra called "Make Powerful Short Video and Animation for Social Media." In it, I'll explain why less is more and why 30 seconds (or close to it)  is an ideal time frame to use when making your online videos.

Preview 02:56

This quick quiz will test you on what you have learned so far about the benefits of making short videos.

Less Is More: Why Short Videos Win The Day on Social Media
3 questions
+ The Quick & Easy Guide to Getting Started With InVideo
4 lectures 05:25

In this lesson, I will show you the different InVideo plans available and help you understand which is best for you based on your needs, budget, and goals.

Which is the Right InVideo Plan For You? Free and Premium Options.

The folks at InVideo were kind enough to give me a discount that I can share with students in this course.

Sign Up for FREE Here and Get a Discount Code for the Business Plan

In this lesson we'll go over the three easy ways you can make a video using InVideo, how they work, and which might be the best for you.

Preview 02:54

Even though InVideo already has a library of free images, music, and videos you can use in your projects, here are more free resources you can use both inside and outside of InVideo.

Extra: 75+ Resources to Get Free Images, Music, and Videos For Your Projects
+ Using Workflow #1: Making Videos for Blogs, Social Media, Articles & More
4 lectures 28:47

In this lesson, I will get you started using Workflow #1. We will add our own short script, decide on scenes and movie/scene lengths, adjust and edit our text, and start swapping out the placeholder videos with ones we choose from the InVideo Royalty-free video library.

After this lesson you will be all set to get started with the basics of making your own professional-looking promo video.

Introduction to Workflow #1: Getting Started (Case Study)

In this lesson, we'll complete the case study video we started in the last lesson in Workflow #1. Here we will finish adding video to all the scenes, adjust scene lengths, edit and delete extra scenes, and preview and test the video together with its music.

After this lesson, you will be able to make a simple but powerful video using the built in template, royalty-free videos, and free music that is already provided.

Finishing Up Our First Quick N' Dirty Promo Video (Case Study)

In this lesson, I will show you how to further edit the text, image, and video elements. I'll go over animation transitions and settings and adding and working with shapes and background text bars. I will show you how to upload and use your own videos and images as well as how to adjust and choose music from the sound library.

Uploading Your Own Video and Images, Editing Music, and Tweaking Settings

In this lesson I will show you how to preview, finalize, and then download or share your video on social media.

Previewing, Exporting, and Sharing Your Video

This short quiz will test you on what you have learned so far about video formats, design best practices, and InVideo features.

Basic Video Design Skills. What Have You Learned So Far?
4 questions
+ Using Workflow #2: Making Instagram Stories, LinkedIn Videos & More
3 lectures 19:40

In this lesson, I will explain what Workflow #2 is all about and why you might use it to get started making your promo videos. I'll show you a Case Study video made for a friend's business for Instagram and social media using Workflow #2. I'll also share some video "dos and don'ts" before we dive into making a new project.

Preview 03:58

In this lesson I will show you how I make a brand new video using workflow #2. The idea is to not only show you how I make the video (with all the features of workflow 2), but also WHY I make the design choices I do. This lesson is full of useful promo video-making tips on layout, text, fonts, colors, content, themes, etc. In it you will see the design process from idea to (almost) completion. *I tweaked the final video a bit more in the next lesson and you can see the FINAL final there. ;-)

Promo Video Tips and Building a New Project In WorkFlow #2 (A Second Case Study)

In this lesson I'll show you a few final design tweaks I made and explain why the changes make the video  a bit stronger thematically and also design-wise.

Final Design Tweaks and Finishing Up Our Workflow #2 Case Study Video

This quick quiz will test what you already know about typography best practices in video and graphic design.

What Have You Learned So Far About Using Type in a Video?
3 questions
+ A Taste of Workflow #3 and Putting It All Together
1 lecture 10:28

In this lesson, I'll show you how to make a simple square video for use on Instagram, Facebook, and other places using Workflow #3.

Intro to Workflow #3: Let's Make a Quick n' Dirty Square Video for Social Media
​Now that you know how InVideo works, try making your own promo video. You can re-watch the videos and follow along step by step or just have a go and see what you remember and what you come up with. Use whichever workflow you feel most comfortable starting in. Practice makes perfect!​
Now It's Your Turn! Make a Promo Video Using any of the Three InVideo Workflows
1 question
+ Helpful Design Resources, Extras, and Conclusion
7 lectures 40:43

This lesson comes from my online course with Anneke Camstra called "Make Powerful Short Video and Animation For Social Media." In it, I'll show you how I planned, shot, and edited a 30 second "talking head" video business card I then used on social media to promote myself and my services.

Extra: A "Talking Head" Video Business Card. Tips For Shooting Your Own Video

This lecture comes from my course, "Easy Wordpress Challenge: How to Boost Your Site's Reach." We live in an age where we are bombarded with a ton of information coming at us from multiple channels. The average web visitor only spends 7 seconds browsing any given web page. This is why it's SO important that you choose the right words that will help grab attention and get people interested in your blog posts, articles, books, courses, videos, and anything else you might have on offer. Enter my good friends, the headline analyzer tools! Make sure to check out the links in the resources area of this lecture.

Extra: How to Choose the Most Powerful Words For Your Videos

In this lesson I will show you a super easy and quick way to take an existing logo and put it on a transparent background. I normally do this task in Photoshop or Gimp, but after creating this lesson, I'm just going to use the free online tool Lunapic instead. It's a time saver! :-) 

Extra: Make Your Logo a Transparent Logo in Under Four Minutes

In this extra lesson, I'll show you a quick and easy FREE online tool made by the Adobe Photoshop people that will allow you to fix and enhance your web images for free. Use this tool to brighten images, increase contrast, crop, adjust, and more.

This lesson comes from my course (that also utilizes free tools), Quick & Easy FREE Image Fixes for Beginners: GIMP Spotlight

Extra: Making Image Fixes on the Go Using Photoshop's Free Online Editor

Don't stop at making promo videos. Have a look at some of my favorite free and intuitive tools that will have you also making illustrations, web sites, animations, and more. Get a taste of what is possible in under 10 minutes and be up and running ASAP.

[This lecture comes from my full course, Skyrocket Your Creativity: 7 Easy Ways.]

Extra: 5 Easy & Free Tools That Will Free Your Creative Soul

I'm so happy that you took this course. Thank you for visiting my online classroom. Please don't be a stranger and I hope to see you again soon.

Thank You For Taking This Course. Please Review

Here is more information on how to connect with me, see my online portfolio, and where to find special offers.

Bonus Lecture