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Create CONVERTING UGC Content So Brands Will Pay You More
Rating: 4.2 out of 5(16 ratings)
131 students

Create CONVERTING UGC Content So Brands Will Pay You More

Master UGC & Creative Strategy: From Beginner to Expert
Created byJack Kennedy
Last updated 9/2024
English
English [Auto],

What you'll learn

  • Learn the skills to become a HIGH VALUE UGC Creator and Creative Strategist
  • Learn how to make your videos not only entertaining, but engaging and conversion focused
  • How to attract and retain brands to work with you
  • How to get brands to pay you more for your content

Course content

6 sections • 29 lectures • 5h 46m total length

  • The importance of research + strategy17:04

    How can RESEARCH set you apart from the average creator?

    Learn the 4 things to research before starting any project and why you should always request data reports from your brand before creating new ads, or if possible be added into the client ad account. This is vital for long-term client relationships and positions you ahead of the competition.

  • Creative Strategy: Phase 1 - Research15:49

    Let's do a work through example together:

    • Brand Analysis

    • Audience Research: Reviews/comments

    • Competitor Analysis

      • foreplay, video on this further on

    • Data Analysis


  • Creative Strategy: Phase 2 - Ideation16:15

    In this video we learn how to take your findings from the research phase, and put them into a structured table of ideation to use for scripting and creating amazing ads. You can also use this table to present to your client the ideas for their campaigns.

  • Creative Strategy: Phase 3 - Iteration28:41

    Once the content has gone live, the next big lever of a valuable Creative Strategist is to be able to read data and make iterations and variations based on best performers

    In this training you will learn:

    • What metrics to look for to identify winners

    • What changes to make

    The next video also ties neatly into this training so make sure to watch them all - Key Metrics and Custom Set Up

    Iteration template below:

  • Key Ad Metrics You Must Track15:25

    In this video we will look at WHAT metrics you need to track to understand if your creatives are working well or not

  • Custom Metrics Set up10:10

    Set up your Ad Account like this to track the right metrics and make decisions

  • Creative levers

    Use the Key Ad Metrics to bench marks for all key data points like HOOK and HOLD RATE etc

    Use the SOFT and HARD metrics to consider the details of the data
    E.g ROAS could be super high but only 1 sale at a tiny spend = not valid test
    So make sure the spend on the ad is at least 2/3x the cost of the product to consider it valid data.

Requirements

  • No skills needed, just a passion in creating content and a desire to get paid for doing it

Description

Unlock the power of User-Generated Content (UGC) and turn your creativity into a thriving, profitable career! Whether you're new to content creation or looking to elevate your skills, this all-in-one course will guide you from the basics of UGC to becoming an expert in shooting, editing, and landing high-paying clients.


But we don't stop at the technical aspects. Creative strategy is a crucial part of successful UGC, and we’ll show you how to think like a strategist. You'll learn how to design content that not only looks great but drives results for brands—making you an indispensable partner. We focus on the entire process, from brainstorming creative concepts to understanding what hooks an audience and converts viewers into customers.


Throughout the course, you’ll develop the skills to attract and retain clients by offering more than just content—you’ll offer strategic insights that help brands grow. By the end, you’ll have a portfolio that demonstrates your creative vision and strategic thinking, positioning you as a go-to UGC creator.


Whether you want to work remotely, travel the world, or simply increase your income, this course gives you the tools and strategies to succeed—and live the life of freedom you’ve always wanted.


See you inside!

Who this course is for:

  • UGC Creators or anyone who is interested in creating content for money

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