
Welcome to Set Up, Show Up!
Before we get into anything technical, say hi to the two people who'll walk you through all of this. We were exactly where you are now: awkward, unsure, deleting our first videos two seconds after filming them. That's literally why we built this. And the best part? What you learn here doesn't just apply to Instagram. It shows up in meetings, pitches, and the way you carry yourself everywhere.
Key takeaways:
This is about technique and confidence. Anyone can learn it (yes, including you).
Watch the modules in order. Each one sets up the next.
Don't binge it all in one afternoon and then ghost for three months. One module at a time, pause. Do the exercises.
Our motto for the whole course: better done than perfect.
Here's the part where we win you over with cold, hard numbers. Video isn't a trend you can avoid anymore, it's just how the internet works now. And the people you want to reach are basically begging for more of it.
Check out the stats in this module and you'll see why staying off camera quietly costs you trust, reach and money.
Key takeaways:
Video isn't optional anymore, it's the standard. Your audience is actively asking for more of it.
Showing your face changes everything. People connect with a person, not a logo.
You don't need a big production budget. Raw and real beats polished and expensive.
Our friend Léa made her very first video on free CapCut and 80 people showed up to her event. No fancy setup, just a phone.
Want a recap? Check out the full stats in the one-pager below. Screenshot it, keep it handy.
Before you touch the camera, the lighting or the editing, you need to know what you actually want to say. This module hands you a clear process to find your message, nail its purpose and write a script you feel good about delivering.
Honestly, a clear message filmed badly will always beat a gorgeous video that says nothing.
Key takeaways:
Sort out what to say before you stress about how you look.
Start with three questions: Who am I talking to? What do I want them to feel or do? And why should they care?
Every strong script follows the same shape: hook, promise, content, CTA.
The first few seconds are everything. Open with a question, a bold number, or something surprising or unexpected.
One video, one job. Build trust, educate, promote or inspire. But never all four at once.
One idea per video. If you've got 10 tips, that's 10 videos, not one.
Write it the way you would actually say it. No need to memorize your script, just one line at a time.
Fear is usually the only thing standing between you and your first video, so let's overcome it. You'll get a simple protocol to actually press record, then learn how to use your voice, body and even your outfit to hold people's attention.
By the end, the camera stops feeling like the enemy.
Key takeaways:
You're not alone in this. Fear of speaking in public is one of the most common fears out there.
Hating your own voice is universal and it's just physics. It fades, we promise.
Never decide to keep or trash a video right after filming. Sleep on it, wait 24 hours.
Do a quick warm-up before recording: power pose, a little breathing, a minute of humming.
When recording, pretend you're talking to one specific friend, not "the internet." Your whole face relaxes.
This is where we crush your excuse: "but my gear isn't good enough."
Spoiler: your phone is more than enough. It's all about where the light comes from, how you frame yourself and clean audio, none of which costs a thing. Just a few simple rules and some free tricks.
Key takeaways:
Light should come in front of you, never behind. Sit facing a window and you're golden.
Place camera at eye level. Tripods make your life way easier, but you can also you a stack of books.
Create a neutral, simple or intentional background, never your laundry pile.
Always use the back camera, shoot at 1x, and lock your exposure and focus.
Don't underestimate good sound. Film in a quiet room with no echo, or get a standard wireless mic.
Absolutely key: always shoot a 10-second test video and listen back before you film the whole thing.
Now you get to watch the whole thing happen with two real people at totally different levels. Enzo films his very first talking-head video with a little help from us, little laughs and mistakes included. You'll get to see the final result, too!
Then Daphne, who's been doing this for a while, walks us through a smooth, fully self-recorded session from start to finish, so you can see where consistency gets you. And you'll see her edit her own video in real time in the following module.
Key takeaways:
You don't have to do this alone, and you definitely don't have to nail it on take one.
A friend just holding the phone and cheering you on makes a huge difference.
The awkward moments? Everyone has them. They're part of it.
With a bit of practice, you'll be surprised how much easier it gets and wonder why you didn't start earlier.
You get there by doing it, not by waiting until you magically feel ready.
Editing looks scarier than it is. A handful of features is genuinely all you need to look polished. We use VEED, but Instagram's built-in editor and CapCut are free and do a great job as well. The method doesn't change, only the tool does.
Key takeaways:
Cut the silences, the "ums", and bad takes, and switch up the visual every few seconds.
Always add subtitles. Most people scroll with the sound off, so no captions means no message.
Add on-screen text and visuals to highlight your key points, and b-roll where your voice is doing the work.
Use the right short-form dimensions (9:16) for Instagram, LinkedIn and TikTok Reels, and YouTube Shorts.
Free tools are more than enough to start with, so no excuses.
Your thumbnail is the cover of your video and it decides a lot. Expressive face, high contrast, a few bold words.
You finished the course, but here's the real shift: going from "OK I think I'm ready to start" to "Now I post a new video every week."
Consistency is the whole game, it's what separates the people who try from the people who actually grow. So treat this module as part celebration, part launchpad.
Key takeaways:
It genuinely gets easier. Every video teaches you something about what works.
Your first video won't be your best one. Post it anyway.
Around your tenth, it starts to feel natural, and that's when it gets fun.
Ask for feedback from a few honest people, not everyone. One thoughtful suggestion beats ten vague ones.
Anti-block rule: Better done than perfect. Now go post.
Get in touch with us!
Our email is: learn@anacamagency.com
Book a 30-min call: https://calendly.com/learn-anacamagency/30min
Become your own video creator in under two hours. All you need is your phone, the willingness to press record, and the skills you'll learn here. So you can stop overthinking video and start showing up on camera with confidence.
In this course, you'll master the technical side of talking head videos (recording, lighting, setup, editing, audio, equipment) and develop the communication skills (scripting, messaging, confidence, presence, voice, wardrobe) to feel and sound good on camera.
Most courses teach you half of what you need.
Technical courses teach you all about lighting, framing and audio settings but ignore the part where you freeze the moment you press record.
Mindset courses show you how to gain confidence and find your voice, but don't tell you that your setup and camera angle change everything.
This one does it all:
Set up: Learn all the essentials on lighting, framing, audio, camera settings and editing, with equipment you probably already own. Warning: this will end every technical excuse you've been hiding behind.
Show up: Gain confidence on camera, find your voice, and get past the fear. So you can show up as yourself, even if you don't feel 100% ready. Getting a ring light doesn't help if you freeze every time you hit record or delete all your footage.
We built this course because our own clients, friends and even family kept asking for it. They'd see our videos and say "How do you do that? I wouldn't even know where to start."
So we created the course we wished we had when we started out: practical, honest and designed to get you from zero to publish-ready in under two hours.
Who is this course for? Anyone with a message, product, service or cause, and a phone in their pocket.
No filming experience needed. No expensive equipment required. Just a window, a phone and the willingness to press record.
1. Business owners
Especially small businesses without a huge marketing budget. Self-recorded video is the most cost-effective way to reach your audience and build trust without burning your budget on ads.
2. Personal brands & side-project builders
Whether you're a photographer getting your name out there, a dance teacher filming your classes, a consultant building authority, or a creator pushing a side project, video is what gets you found.
3. Anyone speaking about a cause they believe in
From raising money for a local charity to rallying support for a community initiative, video gives your voice way more reach and impact than a flyer or email.
Specifically, this course is for:
Complete beginners who've never recorded themselves and don't even know where to start (but want to).
People who've tried to create talking head videos but aren't happy with the results and want to level up.
Anyone who knows they should be showing up on camera but keeps putting it off.
If any of that sounds like you, then this course is for you.
The phone is already in your hand.
You'll thank yourself the first time someone messages you saying "I saw your video."