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Marketing Video & Mobile Marketing Video Creation

Video Production - Make Video Ads Like A Pro

Learn from one of London's top production companies! Stand out from the crowd with our video production techniques.
Rating: 3.3 out of 53.3 (26 ratings)
152 students
Created by ESA Films
Last updated 8/2018
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • You will develop a film-school level understanding of video production
  • How to understand and sell to your target audience
  • Create outstanding content, without expensive equipment
  • How to explore and develop different concepts
  • How to hire and manage your crew
  • How to cast great actors and presenters
  • How to create and use storyboards
  • How to organise a shot list
  • How to create and utilise visual effects
  • How to effectively complete your ad in post-production

Requirements

  • A desire to learn how to create powerful and high quality video commercials
  • No prior experience in video ad creation is required

Description

‘Learn from one of London's top production companies’

ESA Films & ESA Inspire are a community of filmmakers doing high calibre work on an international level for some of the biggest organisations in the world, who trust us with their content creation - and if we can do it, so can you. Just let us show you how. With the techniques we show you you’ll soon be creating great content.

Our series is the only one produced by an international production company that is currently producing award-winning TV Commercials and corporate videos for some of the world's leading brands such as SONY, Barclays, Kellogg's, BBC, Microsoft and Nokia to name just a few.

Unlike some other film courses taught by a single person or a few individuals, with ESA you will have the collective experience of a whole company behind you to guide you and support you in your career.

The difference between this course by ESA Films and other courses is that we are actually doing what we’re teaching everyday for some of the world’s leading brands and international organisations.

Quizzes and Exercises

This course includes quizzes and exercises throughout to help you to really get to grips with the content and become a better film maker.

Course Bonuses:

  • Feedback from the course providers on any and all sections of the course

  • Accompanying materials to help guide you step-by-step through the course

  • Advice from our instructors for your own high-end video project

  • Downloadable bonus materials from our Production Professionals tool kit - which includes everything we use to create videos for some of the world’s biggest companies, such as:
    • Call Sheets
    • Casting Briefs
    • Contracts For Cast
    • Contracts For Crew
    • Production Contracts
    • Risk Assessments
    • General Release Forms
    • Location Release Forms

Free Bonus Material Added In The Future

We will be adding free bonus lectures to the course in the future and this will be at no extra cost. All as a thank you for buying the course and to help you in your continued development as a film maker.

Real-Life Case Studies

We even include a real life case study of an actual TV ad which we produced, showing the creative evolution of the ad from the brief - to the directors treatments - to the storyboards & script - to the finished TV Commercial.  All of this and much more is included in the Bonus Materials.

So if you want to learn real world video commercial techniques for today's marketplace, look no further!

We’ll be showing you the video secrets of those big brand companies and how they achieve incredible results using video to help them to dominate their industry on a global scale.

We’ve been showing them how to do it for years. Now let us show you!

You could trawl around the internet and try to find answers to your questions for free. But that process as we all know is very time consuming, bity and uneven. And after all that trawling, you will probably find some answers but very little in terms of a powerful and comprehensive ‘how to’ manual like this course, which will take you fully through the whole process.

Or perhaps you could go to Film School and learn some of the information in this course. But it will cost you probably between £6,000 to £10,000 per term to go to film school and even that won't be real world training, just academic training.

Or you could simply buy this one course for a much smaller price and have the whole package at your fingertips, using real world techniques which have been tried and tested.

So what are you waiting for? Enroll today and kick start your career!


ABOUT YOUR INSTRUCTORS:

Angelique Rodrigues

Creative Producer, Course Co-Author and Presenter

My interest in film was born from my love for acting. I discovered the art of screen acting whilst studying for my Performing Arts diploma and Film Studies course. It was only then when I realised how exciting it could be to be behind the camera as well as in front of it!

As Creative Producer at ESA I manage the creative production process from start to finish; including idea creation, script writing, casting, locations and production. I am also involved with the on-set filming, as well as post production such as editing, sound and motion design.

I can’t wait to share my knowledge and experience with other filmmakers and creatives, in order to help you create great content and reach your goals to success!

Mitchell Brown

Principle Filmmaker and Course Co-Author

I have a passion for telling stories and creating my own films! As a Principle Film Maker at ESA I am a part of the creation process from start to finish.

I develop content from ideation to scripting, and I also do the lighting and camera for many of our productions. What really excites me is the editing and post production and seeing all our work come together.

I want to share the knowledge and skills I have developed through the years and am looking forward to sharing that with you, and helping you on your journey to create amazing, world class video and film.

Dave Irving

Head of Digital Marketing, and Course Co-Author

My main goal in life is to help people have their voices heard. Through digital marketing I have found that I’m able to help people stand out amongst the competition and find a platform for their passion. I want to do the same for you.

Since childhood, I have had an active interest in the arts. I first picked up a guitar at the tender age of 7, and have hardly put it down since. That flair for the creative has stuck with me ever since and plays a major role in almost every aspect of my personal and professional life.

As an adult, I have worked as a video content creator over a span of 15 years – but the one thing all of my work has in common is a desire to be seen and heard by as many people as possible. It was through this necessity that I developed an interest in digital marketing.

Although it might not seem as rock-and-roll as picking up a guitar and shredding to a room full of people, my skills as a digital marketing strategist have given me the ability to broaden my audience base far beyond what I previously thought possible – I sincerely hope I can help you do the same.

Zah Ahmad

Film Director, Course Co - Author

Zaheer is an award winning Director, Writer and Producer at ESA Films where he has directed and produced content for some of the world’s leading brands such as Sony, Microsoft, Shell, HSBC and AMEX, General Electric, IBM, Colgate and Kelloggs.

During his career, he has attracted notable industry accolades and awards: Winner ‘Gold Award for Best Short’ at the WorldFest 2013 for his film ‘Beautiful Impurity’, which followed an Honourable Mention Award at Richmond International Film Festival 2013 and being selected as a Finalist at Crystal Palace International Film Festival. The film has received recognition at the Berlin Independent Film Festival, and also achieved Official Selections at some of the most prestigious festivals in the world, including Oscar affiliated Montreal World Film Festival. Most recently the film has been honoured at the American Online Film Awards.

Prior to this, his film ‘Runaways’ was awarded 'Winner Gold Remi’ at the Houston International Film Festival 2007, 'Best Short Nomination' at the Salento International Film Festival 2007 and ‘Highly Recommended' category winner at Leicester International Film Festival 2007. He is also past winner of the LFS Script Competition for the drama 'Love After Death' 2005.

After graduating from Warwick University with a BSc (Hons) Management Science he studied film at London Film Academy before progressing to a Post Graduate degree in Film Making at the prestigious London Film School.



Who this course is for:

  • Anyone who wants to learn how to create powerful and high-quality video ads.
  • Aspiring Filmmakers, YouTubers/Vloggers, Online Educators, Business Owners, Online Content Creators and Advertisers

Course content

5 sections • 14 lectures • 1h 56m total length

  • Preview03:09

  • Preview15:14
  • Exercise 1 - How to prepare for a successful shoot
    4 questions
  • The Visuals
    10:21
  • Exercise 2 - The Visuals
    2 questions
  • Crew & Casting
    08:44
  • Exercise 3 - Crew & Casting
    2 questions

  • Directing
    15:45
  • Exercise 4 - Directing
    3 questions
  • Graphics & VFX
    08:36
  • Exercise 5 - Graphics & VFX
    2 questions
  • On Set On A Film Shoot
    19:39
  • Exercise 6 - On Set On A Film Shoot
    3 questions

  • Post - Production
    08:25
  • Exercise 7 - Post-Production
    3 questions

  • Bonus Lecture - Lighting Your Film
    07:54
  • Bonus Exercise - Lighting Your Film
    4 questions
  • Bonus Lecture - Using a DSLR
    04:40
  • Bonus Exercise - Using A DSLR
    2 questions
  • Bonus Lecture - Recording Audio For Your Film
    02:02
  • Bonus Exercise - Recording Audio For Your Film
    2 questions
  • Bonus Lecture - Post-production Softwares
    02:19
  • Bonus Lecture Quiz - Post-production Software
    3 questions
  • Bonus Lecture - Digital Marketing for Online Video
    02:59
  • Bonus Exercise - Digital Marketing for Online Video
    2 questions
  • Bonus Lecture - Search Engine Optimisation (SEO) Strategies
    06:47
  • Bonus Exercise - Search Engine Optimisation (SEO) Strategies
    3 questions

Instructor

ESA Films
Filming and Business
ESA Films
  • 3.6 Instructor Rating
  • 89 Reviews
  • 394 Students
  • 8 Courses

ESA Films is an award winning production company that has successfully produced TV Commercials and other content for some of the world’s leading agencies like M&C Saatchi, Wunderman and Ogilvy, DDB, and for leading companies like Microsoft and Shell, Deloitte, American Express, Pfizer, HSBC, Barclays, General Electric, EE, VISA, BBC, IBM, Santander, British Gas and SONY, Kelloggs, Colgate and Nokia.

We work with our client’s offices worldwide including China, the USA, the Middle East and Europe. 

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