Create a Strong Brand Identity and Messaging
What you'll learn
- Positioning and brand messaging essentials
- Understanding and applying a brand messaging framework
- Creating visual and experiential branding
- Maintaining brand messaging continuity (and allowing for adaptation)
Requirements
- For any level of entrepreneur, small business owner and B2B marketers who need help creating their brand identity and messaging
Description
About the Course
This brand identity course shows you, step-by-step, how to lay the foundation for a brand that’s cohesive, resonant and enduring, driving action from targets and better business outcomes.
Marketing Pro Series combines proven marketing practices, frameworks and methodologies the experts at Launch Marketing have used to help hundreds of successful companies launch big ideas, introduce market-disrupting products and sustain recognized brands.
Why This Course
This isn’t just another online marketing course, it’s guided experiences led by senior-level marketing professionals. You’ll walk away with the strategy and plan you need to quickly execute content marketing that delivers next-level lead generation to meet your business goals.
What’s Included
Six on-demand sessions (30 to 45 minutes each) with corresponding exercises and templates covering:
Positioning and brand messaging essentials
Understanding and applying a brand messaging framework (three parts)
Creating visual and experiential branding
Maintaining brand messaging continuity (and allowing for adaptation)
Four comprehensive exercises and templates to support you at every step as you create a branding strategy and actionable plan to begin executing and driving better business outcomes
Presented by Christa Tuttle
Founder and CEO of Launch Marketing and Marketing Pro Series, Christa has helped startups grow their marketing and align their sales and marketing teams. Launch Marketing has won numerous awards for client results, and Christa is an active leader supporting entrepreneurs.
Who this course is for:
- Entrepreneurs, small business owners/marketers that need help creating their brand identity and messaging
Instructor
Founder and CEO of Launch Marketing and Marketing Pro Series, Christa has helped startups and large enterprises launch and grow their marketing and align their sales and marketing teams. Launch Marketing has won numerous awards for client results, and Christa is an active leader supporting entrepreneurs.
As an active member of the Austin community, Christa has been involved in Women Presidents' Organization for almost 2 years, Entrepreneurs Organization for over 6 years, is serving on the Executive Board for EO Austin, and has contributed time to organizations including Breakthrough and Technology Entrepreneurs' eXchange.