Create a Strong Brand Identity and Messaging

Name: Create a Strong Brand Identity and Messaging
Rating: 5.0 (2 reviews)

Build the foundation for a brand that drives action from targets and better business outcomes.

Created byChrista Tuttle

Last updated 8/2022

English

What you'll learn

Positioning and brand messaging essentials
Understanding and applying a brand messaging framework
Creating visual and experiential branding
Maintaining brand messaging continuity (and allowing for adaptation)

Course content

1 section • 6 lectures • 2h 2m total length

Positioning and Brand Messaging Essentials20:46
Explore positioning strategies using Porter’s framework, build a brand messaging framework, and craft a 1–2 sentence positioning statement that highlights your audience, pain points, and differentiators for consistent, cross-channel messaging.
Understanding and Applying a Brand Messaging Framework (Part 1)15:38
Define your target audience with demographic, geographic, psychographic, and behavioral data, and articulate taglines and a brand promise within a practical brand messaging framework.
Understanding and Applying a Brand Messaging Framework (Part 2)22:02
Apply a brand messaging framework to define pillars, headline benefits, and proof points; brainstorm with teams to craft three to four distinct pillars.
Understanding and Applying a Brand Messaging Framework (Part 3)13:42
Finish building the brand messaging framework by developing an elevator pitch, boilerplate, and calls to action that capture the audience, reflect brand personality, and invite follow-up.
Visual and Experiential Branding25:10
Explore how visual and experiential branding shapes brand identity through colors, fonts, iconography, and imagery. Learn to align your brand personality with memorable customer experiences.
Maintaining Brand Messaging Continuity (and Allowing for Adaptation)25:12
Validate brand messaging with audience feedback to ensure clear value and continuity, and align internal and external stakeholders through interviews, focus groups, and surveys.

Requirements

For any level of entrepreneur, small business owner and B2B marketers who need help creating their brand identity and messaging

Description

About the Course

This brand identity course shows you, step-by-step, how to lay the foundation for a brand that’s cohesive, resonant and enduring, driving action from targets and better business outcomes.

Marketing Pro Series combines proven marketing practices, frameworks and methodologies the experts at Launch Marketing have used to help hundreds of successful companies launch big ideas, introduce market-disrupting products and sustain recognized brands.

Why This Course

This isn’t just another online marketing course, it’s guided experiences led by senior-level marketing professionals. You’ll walk away with the strategy and plan you need to quickly execute content marketing that delivers next-level lead generation to meet your business goals.

What’s Included

Six on-demand sessions (30 to 45 minutes each) with corresponding exercises and templates covering:

Positioning and brand messaging essentials
Understanding and applying a brand messaging framework (three parts)
Creating visual and experiential branding
Maintaining brand messaging continuity (and allowing for adaptation)

Four comprehensive exercises and templates to support you at every step as you create a branding strategy and actionable plan to begin executing and driving better business outcomes

Presented by Christa Tuttle

Founder and CEO of Launch Marketing and Marketing Pro Series, Christa has helped startups grow their marketing and align their sales and marketing teams. Launch Marketing has won numerous awards for client results, and Christa is an active leader supporting entrepreneurs.

Who this course is for:

Entrepreneurs, small business owners/marketers that need help creating their brand identity and messaging