Create a remarkable business Facebook page from scratch
4.3 (50 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
1,689 students enrolled

Create a remarkable business Facebook page from scratch

From zero to an effective Facebook page!
4.3 (50 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
1,689 students enrolled
Created by Kelly Hodgkins
Last updated 9/2017
English
English [Auto-generated]
Current price: $12.99 Original price: $19.99 Discount: 35% off
52 minutes left at this price!
30-Day Money-Back Guarantee
This course includes
  • 1 hour on-demand video
  • 6 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Assignments
  • Certificate of Completion
Training 5 or more people?

Get your team access to 4,000+ top Udemy courses anytime, anywhere.

Try Udemy for Business
What you'll learn
  • create a well-thought out business Facebook page
  • manage your business Facebook page confidently
Requirements
  • You are confident using your personal Facebook page
  • You have a product or brand you are looking to promote
  • You have identified a Facebook page as a platform from which to communicate
Description

So, you've noticed other businesses succeeding on Facebook? You've heard about the power of this social media platform for creating relationships with prospects and customers? But when you go to do it for your business, you lose confidence and you aren't sure quite what to do?

Facebook is a fantastic platform for your small business to promote on. The functionality allows you to build a mini website. In this course I will explain the value of a Facebook page and how to make the most of this platform. I will show you how to set-up a page from scratch and guide you on what wording to use, choosing photos and how to post to Facebook so you can confidently use it.

My name is Kelly Hodgkins and I’m here to guide you, step-by-step, through this process! I have loved marketing for as long as I can remember and I have been working in the industry for over ten years. I am the co-owner in my own marketing consultancy in South Africa.

As social media have come to the fore, I have engaged with them, created strategies for them and implemented these strategies for a broad range of clients. I have taught several students the Facebook basics in person and Udemy allows me to teach you, wherever you are in the world! I want your business to have a remarkable, tailored Facebook page and for you to feel confident using it.

In this course,

  • we explore the different kinds of Facebook business pages you can choose from and why a Facebook business page is preferable to a personal profile

  • we will identify who you are talking to and how that affects your content

  • we will create the key elements to create a remarkable Facebook business page including:

    1. the text for the About Us section

    2. the images for the profile and cover photos

    3. your first post

  • we will look at the different kinds of Facebook posts including

    1. photos

    2. videos

    3. live

    4. events

  • we will create your Facebook business page, step-by-step

  • we will post your first post, step-by-step

To get the most out of this course, you need to have a Facebook personal profile and use Facebook regularly.

My objective is for you to create a well-thought out business Facebook page and manage your page confidently. I will explain each decision we make, why we are doing what we are doing and I will show you step-by-step, click-by-click, how to do it.

Who this course is for:
  • You have seen other businesses benefiting on Facebook from the Facebook page and want to do the same for your business
  • You aren't confident which options to select when creating a Facebook page
  • You want to engage with your prospective customers on a Facebook Page
Course content
Expand all 21 lectures 01:03:31
+ Introduction
4 lectures 06:46

Understanding the applications of each of the options on Facebook makes sure that you work within the guidelines given and maximise the opportunities available.

Take the short quiz I've created to ensure you are clear on why creating a Facebook page is the way to go!

Why you need a Facebook page
3 questions
Why preparation is key
2 questions
+ Who are you talking to?
2 lectures 07:03
Choosing three target markets
06:26
Target market identification
4 questions
+ 3 key elements of preparation
3 lectures 07:29
Writing a remarkable About Us section
02:23
What makes a remarkable about us section?
2 questions
Choosing the images for the profile photo and cover
02:04
What makes a great image for the profile photo and cover photo?
2 questions
Writing great posts
03:02
+ Creating your Facebook page
3 lectures 24:23
Project: Creating the Facebook page
10:02
Setting up your remarkable Facebook page
Creating the Facebook page
1 question
Facebook business page tour
13:24
Can you identify key elements of your Facebook page?
5 questions
+ Posting
8 lectures 16:04
Sharing photos in a post
01:45
Sharing a video in a post
01:53
Sharing an event post
02:21
Sharing a post from another business
02:20
An overview of other post options
02:03
When to use what kind of post on Facebook
3 questions
Choose one of the three kinds of posts and publish it on Facebook
Create a Facebook post on your business page
1 question