Create a Memorable Brand Name for your Business or Product
3.9 (90 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
6,767 students enrolled

Create a Memorable Brand Name for your Business or Product

A great name will engage an audience and set an expectation, so it’s important that it’s done responsibly and carefully
3.9 (90 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
6,767 students enrolled
Created by Ilya Lobanov
Last updated 4/2020
English
English [Auto]
Current price: $65.99 Original price: $94.99 Discount: 31% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 35 mins on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Learn naming techniques that can be used to stimulate idea generation
  • Use brand personality to inform your name ideas
  • Validate name idea options and get ready for name registration
  • BONUS: Tips for teams to brainstorm and generate ideas
Requirements
  • There are no requirements, but it will be good if you have some understanding of branding
Description

In this class I’m thrilled to share my very own naming process you can use to name your brand, product or service.

Having developed this approach after years of working at digital and branding agencies, I have used it to name dozens of apps, digital products as well as startup businesses, products and more.

Naming a business or a product is a crucial branding activity.

Don't just rely on your gut feeling when naming or go with a name that 'feels right'. Unless you have buckets of cash like Apple, it will be a long road trying to educate your potential customers about what your brand does.

I will show you how and why a name that has a concept, an idea or a story embedded within it makes for a much stronger brand.

To name something effectively it takes the understanding of the brand positioning, competition, customers and much more.

A name can either become a great asset or it can be a disaster, so you need a carefully structured and systemised process to follow.

Who is the class for:

  • Entrepreneurs & Business Owners

  • Copywriters & Brand Designers

  • Content Writers & Marketers

  • Brand Strategists

  • Anyone looking to crate a name for a business, product or service

What you will learn:

  • Preparing for the naming process

  • Learning naming techniques can be used to stimulate your ideas

  • Using my simple but powerful step-by-step process to generate name ideas

  • Using brand personality to inform your name ideas

  • Organising, filtering and rating name ideas to ensure they are relevant and timeless

  • Validating name idea options and getting ready for name registration

  • Tips for teams to brainstorm and generate ideas

Who this course is for:
  • Anyone looking to crate a name for a business, product or service
  • Entrepreneurs & Business Owners
  • Copywriters & Brand Designers
  • Content Writers & Marketers
  • Brand Strategists & Designers
Course content
Expand all 10 lectures 34:35
+ Six Steps to Creating a Great Brand Name
6 lectures 21:53
Step Two – Competitor Analysis
01:38
Step Three – Brand Characteristics
04:11
Step Four – Idea Generation
05:09
Step Five – Validating Names
03:34
Step Six – Registering the Name
02:24
+ Bonus Material
1 lecture 03:25
Bonus – Tips for Teams
03:25