Create a Marketing Strategy that (Actually) Drives Results

Name: Create a Marketing Strategy that (Actually) Drives Results
Rating: 4.3 (21 reviews)

Grow your sales, save time and ad spend, plan out the most strategic marketing activities to focus on

Created byEagan Heath

Last updated 9/2023

English

English [Auto],

What you'll learn

Create Useful Customer Personas: Understand your audience better to create targeted campaigns that resonate
Analyze Your Competitors: Learn how to analyze your competition and find opportunities to stand out
Learn Effective Copywriting: Develop persuasive and engaging copy that actually drives action
Select the Most Important Channels for Your Business: Discover the most effective channels to reach your audience and maximize ROI
Measure Success: Learn how to measure the success of your campaigns and adjust for greater success
Budgeting, Planning, Testing: How to create and plan your digital marketing budget, calendar, and campaign tests
Create a Comprehensive Marketing Plan: Step-by-step guidance to create a robust and adaptable digital marketing plan for your business.

Course content

6 sections • 12 lectures • 1h 41m total length

Introduction & Why You Should Always Start with Strategy5:19
Discover why starting with strategy boosts marketing results, identify target buyers, define the offer, evaluate competition, choose channels, budget effectively, and measure direct response success.
Why Start with Strategy and What It Is

Identifying Your Customer Persona(s)12:24
Identify your customer persona or ICP to define who you serve. Analyze demographics, psychographics, pain points, motivations, and goals to target marketing effectively.
Getting clear on the customer's problem, their aspiration, and your offer7:02
Clarify the customer's problem and aspiration, define your offer with services, price, results, proof, and requirements, and craft value through risk-reversing guarantees and clear steps.

Copywriting Part 1: The Short Version and Overview8:37
Master copywriting by focusing on the customer's pain points and desired outcomes, using bold, scannable headlines and future pacing to drive action.
Copywriting Part 2: Communicating Based On Temperature4:21
Master copywriting by aligning messages to temperature levels—from cold, problem-aware tofu to hot, bottom-of-funnel buyers—using top, middle, and bottom funnel strategies and lead magnets.
Copywriting Part 3: Copywriting Exercises10:03
Apply copywriting exercises with the customer mind reader template to surface pain points, questions, and objections. Craft headlines and copy with voice-of-customer insights to boost online marketing for senior living.

Selecting Your Best Marketing Channels Part 1 - TOFU, MOFU & BOFU!11:45
Identify and choose three marketing channels across TOFU, MOFU, and BOFU to drive qualified leads, using SEO, ads, social media, lead magnets, and follow-up strategies in a structured marketing plan.
Selecting Your Best Channels Part 2: My Top Channel Recommendations for You5:44
Choose one starting channel per funnel stage, use ads with a lead magnet, then SEO or Google ads, then email marketing, webinars, and referrals.

Getting Real: Budgeting, Planning, and Testing2:34
Budget with fixed or conditional spend and test channels until profitability. Plan weekly marketing time, block calendar slots, and work from the funnel bottom.
Measuring Your Marketing Results3:57
Measure direct response marketing with key performance indicators across websites, ads, emails, and webinars; track visits, leads, conversions, revenue per transaction, cost per acquisition, and lifetime value to optimize sales.
Real Marketing Strategy Examples & Templates13:07
Explore real marketing strategy examples and templates, detailing customer personas, offers, copywriting, differentiation, channels, funnel stages, budget, and measurement, plus a practical one-page plan.

Requirements

Some familiarity with marketing, especially digital marketing
You have a product, service, or cause you need to market

Description

About the Course

Looking to supercharge your digital marketing efforts? Want to grow leads, increase sales, and make your business stand out online? Join me for an in-depth, hands-on course that teaches you to think strategically about your marketing so you can make the very best use of your ad dollars and work effort.

Whether you're a marketer, a business owner, or someone who wants to take your digital marketing to the next level, this course will provide you with actionable insights and techniques tailored to your organization's needs.

What You'll Learn

Customer Personas: Understand your audience better to create targeted campaigns that resonate.
Improving your offer. Get crystal clear on how what you sell helps your customers and how you can make it more appealing.
Competitor Analysis: Learn how to analyze your competition and find opportunities to stand out.
Copywriting Mastery: Develop persuasive and engaging copy that actually drives action.
Channel Selection: Discover the most effective channels to reach your audience and maximize ROI.
Metrics: Learn how to measure the success of your campaigns and adjust for greater success.
Budget, Planning, Testing: How to create and plan your digital marketing budget, work calendar, and campaign tests.
Creating a Comprehensive Digital Marketing Plan: Step-by-step guidance to create a robust and adaptable digital marketing plan for your business or organization.

By the end, you'll know and have documented:

Who you're targeting
Where you'll find them and which channels you'll focus on
How you'll message to them
How you'll differentiate your offers from your competitors
How much you'll spend to start
Your clear plan for each of your top 1-3 digital marketing channels
What to work on for the next 90 days - 1 year

Who this course is for:

Marketers
Business Owners
Sales people
Entrepreneurs

Create a Marketing Strategy that (Actually) Drives Results

What you'll learn

Explore related topics

Course content

Why Should Always Start Your Marketing with Strategy1 lecture • 5min

Getting Started: Your Customers, Their Problems and Goals, and Your Offer2 lectures • 19min

Writing Copy that Inspires Action!3 lectures • 23min

Competitive Analysis1 lecture • 16min

Finding & Selecting Your Best Possible Marketing Channels2 lectures • 17min

Create Your Strategic Marketing Plan3 lectures • 20min

Requirements

Description

Who this course is for: