YouTube Marketing Pro: Create a Local Video Marketing Agency

Let's take a moment to say "hello," and discuss the classroom rules. Ya know … No chewing gum, no foul language, and no dress code.

In 2006, when Google bought YouTube, everything changed in the web video marketing world.

At first, the changes were barely noticeable. But then, bang, flash … Eureka! Suddenly, YouTube videos were showing up at the top of Google search results.

Of course, if YouTube videos were going to show up on the top of Google, businesses were going to find a way to take advantage of it.

For video marketing professionals, that means experimenting and testing - then re-testing - to find a strategy that ensures their clients videos end up on top of Google search results, for their most profitable keywords.

Before you spend a lot of time racking your brain trying to come up with subjects, titles and scripts for your videos, let's take a careful look at the structure of a successful video.

We'll discuss about what you're going to say, when you're going to say it, and how to ensure you drive your potential customers over to your website, to complete a sale.

Keywords aren't an after-thought, they are the lifeblood of your video marketing campaign! Do this wrong and you end up with Anemic rankings, do it right and highly-targeted traffic pours in!

I'm going to show you EXACTLY how to generate a trove of the keywords that matter for your specific industry!

This Part I of the keyword research tools lesson. PLEASE watch Lecture 5, as Google AdWords has recently morphed into Google Keyword Planner … with a few changes.

So you've got a huge list of keywords that "seem" pretty good to you. Well, you can do a lot better than that.

I'll show how to use a FREE tool from Google that helps you make darn sure you've identified THE most profitable search terms for your specific product or service.

Deciding on the content of your videos can be the most challenging aspect of a web video marketing campaign. What should I say? How should I say it?

I'm going to show you how you take that list of keywords and keyword phrases, and turn in into your first "shot list."

By the time your done with this segment, the scripts will be rolling off your tongue.

The prospect of having to write scripts can be daunting for many business people.

So, I won't make you do it. You can just fill in the blanks.

I tell you what to say, how to say it, and when. And, I show you examples from other business people just like you.

Get ready to roll … Lights, Camera, and … Action!

Producing the videos is only half the battle. Now for the nitty gritty.

Uploading your videos with the proper settings can make or break your optimization scheme. So, I walk you through setting up your YouTube channel properly - from the beginning. It's the best way to ensure your uploads go smoothly every time.

I'll show you some how to make sure your YouTube channel is easy to look at and easy to navigate. And, how to make sure your all-important backlinks are set up from the start.

Plus, there's nothing worse than wasting time on repetitive tasks. We'll get your defaults set from the outset, which will amount to huge savings.

Time to Upload. Getting it right means getting this video to show up at the top of Google, positioned for long-term, high-quality traffic flow, directly to your website.

With the time and energy you've invested producing the video, getting your upload right, every time, is a must.

From titles and tags, I take you through every step of the upload/optimization process, and I show you how to fill in every blank.

Despite the generous amount of space available in YouTube's Description Box, there's really very little margin for error - when it comes to optimizing the use of that space. It's sorta a caseof YouTube giving you enough rope to hang yourself.

Waste the opportunity provided by the Description Box, and your video is just another statistic (one of a gazillion videos uploaded to YouTube every second).

But, fill in the Description Box the way YouTube and Google likes it, and your video is headed to the top of Google for your chosen keyword terms.

Magic? NO! Best practices that have been tested and re-tested.

Our members' and clients' videos have shot to the top of Google - literally over night - because we know how to fill in the Descripton Box correctly!

I'll show you how to do it for your videos.

There's a neat little feature on your YouTube channel that allows you to insert "time code" in the description box, and direct your viewer around your video.

What you don't know could hurt you.

And, when it comes to YouTube's Closed Captioning tool and your video optimization strategy, that's especially true.

YouTube's Closed Captioning tool may be the single most mis-understood, under-discussed, and under-utilized tool in the video SEO arsenal.

I'll explain why screwing up this step sends a clear signal to YouTube and Google that you're not serious.

And, I'll explain how to turn this seemingly inane tool into a critical benefit for many of your viewers - and a swiss-army-knife of your SEO toolkit.

Also, please be sure to watch this later lecture: "Beware - YouTube's Semi-Transparent Overlay has Changed!!"

Okay, you've seen the semi-transparent ads that run on YouTube videos, but it's impossible to figure out how to activate the darn thing on your video.

Well, it just so happens that those clickable, linkable, semi-transparent ads fit perfectly into a tight web video optimization strategy.

So, we'll show you exactly how to set them up to best fit with your video SEO strategy, what the ads should say, and how to activate them.

We discuss why an optimized video optimization campaign is so effective for serious affiliate marketers.

Please open attached YouTube video - then click on top "Video Coups"

It's not time to ditch it, but these days, you have to be careful when you use the Overlay.