Create a Killer Personal Brand
4.0 (80 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
1,207 students enrolled

Create a Killer Personal Brand

It's not who you know, it's who knows you that counts. Learn how to brand yourself.
4.0 (80 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
1,207 students enrolled
Published 11/2012
English
English [Auto]
Current price: $16.99 Original price: $24.99 Discount: 32% off
5 hours left at this price!
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This course includes
  • 1 hour on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Identify the specialty, personality, identity, and components of your Personal Brand
Description

"While many people refer to a brand as a logo, tagline or audio jingle, a brand is actually much larger. A brand is the essence or promise of what will be delivered or experienced." - Persuasive Brands

Your Brand is what exists in the minds of your customers. It's their perception of you.

Develop your own personal brand by identifying:

  • The Power of a Brand
  • Your Own Personal Brand
  • Your Brand Specialty
  • Your Brand Personality
  • Your Brand Identity
  • Your Brand Components
  • How to Brand Yourself

Take this ultimate “Create a Killer Personal Brand” course right now and learn how to brand yourself .

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Course content
Expand 7 lectures 01:11:24
+ Create a Killer Personal Brand
7 lectures 01:11:24

A brand is defined by the company or person that creates it; however, it is the perception of the customer that determines whether, in fact, they will own it.

Your Brand is what exists in the minds of your customers. It's their perception of you.

Preview 10:06
A personal brand and a business brand work exactly the same because they are the same. You are a business, and you are a brand.
What Is Your Personal Brand
08:49
Your first job is to develop your unique expertise which will become your calling card. Seek to own 'one word' in the mind of your customers.
Your Brand Specialty
12:52
Your brand personality is who you are, in concert with how you can help people, in a way that no one else can.

  • Who you are
  • How you can help people
  • In a way that no one else can.
Your brand personality.

Your Brand Personality
04:31
As a personal brand, everything about you becomes an opportunity to support that brand.
Your Brand Identity
09:00
Your brand elements aren't things you adopt arbitrarily. Rather they should feel natural and familiar, and be selected with purpose.
Your Brand Components
16:42
Your brand is an evolution that requires trial and error, ideas, guts, and major listening skills.
Brand Extension
09:24