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Create a Killer Personal Brand
Rating: 4.0 out of 5(88 ratings)
1,246 students

Create a Killer Personal Brand

It's not who you know, it's who knows you that counts. Learn how to brand yourself.
Created byAndy Horner, Jeffrey Gitomer
Last updated 11/2012
English

What you'll learn

  • Identify the specialty, personality, identity, and components of your Personal Brand

Course content

1 section • 7 lectures • 1h 11m total length

  • The Power Of A Brand10:06

    A brand is defined by the company or person that creates it; however, it is the perception of the customer that determines whether, in fact, they will own it.

    Your Brand is what exists in the minds of your customers. It's their perception of you.

  • What Is Your Personal Brand8:49
    A personal brand and a business brand work exactly the same because they are the same. You are a business, and you are a brand.
  • Your Brand Specialty12:52
    Your first job is to develop your unique expertise which will become your calling card. Seek to own 'one word' in the mind of your customers.
  • Your Brand Personality4:31
    Your brand personality is who you are, in concert with how you can help people, in a way that no one else can.

    • Who you are
    • How you can help people
    • In a way that no one else can.
    Your brand personality.

  • Your Brand Identity9:00
    As a personal brand, everything about you becomes an opportunity to support that brand.
  • Your Brand Components16:42
    Your brand elements aren't things you adopt arbitrarily. Rather they should feel natural and familiar, and be selected with purpose.
  • Brand Extension9:24
    Your brand is an evolution that requires trial and error, ideas, guts, and major listening skills.

Description

"While many people refer to a brand as a logo, tagline or audio jingle, a brand is actually much larger. A brand is the essence or promise of what will be delivered or experienced." - Persuasive Brands

Your Brand is what exists in the minds of your customers. It's their perception of you.

Develop your own personal brand by identifying:

  • The Power of a Brand
  • Your Own Personal Brand
  • Your Brand Specialty
  • Your Brand Personality
  • Your Brand Identity
  • Your Brand Components
  • How to Brand Yourself

Take this ultimate “Create a Killer Personal Brand” course right now and learn how to brand yourself .

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