Create a Customer Profile That Will Grow Your Business

Name: Create a Customer Profile That Will Grow Your Business
Rating: 4.3 (14 reviews)

Understand who your ideal customer is so that you can attract more of them and build a profitable business more quickly.

Created byReno Lovison

Last updated 4/2021

English

What you'll learn

Identify who is an ideal client for you.
Analyze whether your current clients fit your ideal client profile.
Attract the kinds of clients you prefer.
Learn what kind of data you need to collect to better understand who your clients are and what they need.
Grow your business by providing the right products or services to the right people.

Course content

3 sections • 14 lectures • 1h 17m total length

Updated Course Overview16:50
Take the time to watch this overview because it will prime you to be aware of the key topics we are going to learn during this course. We are going to create a profile of our current and ideal customers or clients and then compare to see if they are different. We also want to understand why they might be different. Our goal is not only to make money but also to create the business lifestyle we want to have and to do that we need to be attracting the right clientele.

Understanding what data we might want to collect1:22
Typically when we assemble clientele data for the purpose of target marketing we talk in terms of DEMOGRAPHICS. Below is a definition of the term DEMOGRAPHICS.

DEFINITION of 'Demographics' : Studies of a population based on factors such as age, cultural identification, sex, economic status, level of education, income level and employment, among others.

This is an anthropological term but in terms of marketing it may also include psychographic data and buyer behavior.

Psychographics are more personal characteristics such as : Personality,Attitudes,Values, Interests or Hobbies,and Lifestyles.

Finally Buyer Behavior (usually as related to your product or service)

What products or services do they buy?

What similar or related sources do they buy from besides you?

How much do they spend on your products or products like yours?

How often do they purchase?

Where do they look to find information about this product or service?

If searching online what search term would they use to find what you offer?

For the purpose of this course we'll just use the term "demographics" when we talk generally about the criteria we collect.
What do you want to know? SHARE SOME IDEAS0:35
This is an optional assignment which will help the student identify some of the criteria they want to know about their clientele.
Media and Brand Relationships10:55
At the end of this lecture students should be able to begin to think about how to use brand and media preferences as clues into the demographics of their clientele.
What brands and media do your clients identify with? SHARE SOME IDEAS2:03
This is an optional assignment which will help students identify some of the brands and media that reflect the preferences of their clientele.
Understanding psychographic factors related to your clientele5:54
At the end of this lecture students should have a better understanding of how to investigate what motivates their clientele.
Consider the psychographic aspects of your clients. SHARE SOME IDEAS0:43
This is an optional assignment that will help students understand the psychographic criteria that motivates their clientele to engage with their product or service..
Investigating buyer behavior.9:42
At the end of this lecture students should have an idea of how buyer behavior helps them better understand their clientele.
Consider the buying behavior of your cleintele. SHARE IDEAS.0:27
This is an optional assignment which will help students identify some of the buyer behaviors that drive their customer's purchasing decisions.
Sample Survey1:08
Please complete the survey I created related to you as a client of this course.

This survey DOES NOT REQUIRE THAT YOU PROVIDE IDENTIFIABLE DATA about yourself.

NO NAME or EMAIL REQUIRED.

The data will only be used by me personally and will only be shared in the aggregate. In other words at some point I might say that 50% of the people who took this course fit a certain data set while 30% and the remaining 20% fit different data sets. Ultimately this is what you will do with that data you collect over time but we will not delve too deeply into that in this simple profile course.

After you complete the survey consider your answers and note how well they reflect you and your objectives as it relates to online learning and this course in general. In that way you get to see how a profile is created and how it helps you build a set of criteria that can help direct marketing communications, product / service improvement and brand extension. Think about if you had this level of data for each of your clients or customers.

This survey includes about 14 questions. You may feel you are not in a position to ask this many questions to your clients at one time. But think about how you might ask two or three questions every time you communicate with them until over time you have a created a more extensive profile.

Go to Survey

Creating a profile of your current customer.8:02
At the end of this lecture students should understand what they need to do to create a profile of their current customer.
Creating a profile of your ideal customer.4:45
At the end of this lecture student should have the information they need to create a profile of their ideal customer, understand how that is different from their current customer and why it is important to consider.
Asking the Right Questions13:55
At the end of this lecture students should have a good idea of how and why to ask questions that will elicit the essential data they need to create a useful customer profile.
Summary1:01
This is a summary wrapping up the course and recapping the value of what the student has learned.
Final Review

Requirements

Be engaged in selling a product or service or getting ready to launch a new enterprise.

Description

Over 400 STUDENTS ENROLLED .

Updated for 2019

Ideal for online and offline product or service providers. Who want to build your business through word-of-mouth referrals, social media, traditional advertising and/or targeted communications. It is also helpful for political campaigns and fundraising efforts.

Targeting your audience reduces costs and increases effectiveness because you are not just using a shotgun or scatter shot method and hoping for the best. Ideally you want to send a clear concise message only to those individuals who are looking to purchase your product or service. To hit that target you need to understand who your best clients are and how to reach them.

Designed for solopreneurs, entrepreneurs and small business owners who generally do not take the time to get too formal when it comes to business planning. It's easy! Investing a few minutes to better understand exactly who your typical or ideal customer or client is, will help you to make more effective communications and marketing choices that will grow your business more quickly and take you in the direction you mean to go.

Enroll now so that you can get a clear picture that will have you getting more ideal clients, better referrals and more frequent conversions. Whether you are a seasoned marketer or beginning entrepreneur, if you have not done this exercise recently, you are just wandering in a minefield hoping for the best. Take aim and get busy targeting the clients you need and want.

There is a full 30 day money back guaranty if you are not satisfied for any reason, so get started and enroll today.

Who this course is for:

Ideal for solopreneurs, entrepreneurs and small business owners or managers who want to gain a better understanding of their clientele and how to use that information to drive more business.

Create a Customer Profile That Will Grow Your Business

What you'll learn

Explore related topics

Course content

Course Overview1 lecture • 17min

Collecting the data to create a customer profile.9 lectures • 33min

Putting it all together. Create your own customer profile4 lectures • 28min

Requirements

Description

Who this course is for: