Crash Course: Google Analytics, GA4 and GTM
What you'll learn
- Get started with Google Analytics
- Get started with Google Tag Manager
- Get Started with Google Analytics 4
- Step by step instructions to implement these tools
- Basic marketing understanding
Step by step starts learning these tools by bite-size lectures and assignments that help you implement as you learn. This is not an in-depth course but will give you a great foundation that you can use to learn on your own by watching YouTube videos or taking other courses.
This course is for Beginners
Most courses dive into the content without providing a proper foundation and students, even after going through the course, don't know what to do next.
Also, this course will provide you a flavor of 3 tools from the Google Marketing Platform so you can see if they are worth your time or not.
This course is based on my experience working with people who use these tools on daily basis.
You will be amazed how easy it is to learn these tools with these step by steps instructions.
Who should not enroll in this course
Anybody who is already familiar with any of these tools and is looking for an in-depth course, should not enroll in this course. However, if you have tried learning but are still not sure about fundamentals then this course is for you.
I have worked with Google Analytics since its first version and have taught the classes since then. I teach in a way that even a beginner (with no background) can understand and lead the content to a more advanced level of content.
This course applies to everybody from individuals running their blogs to people working in corporations. If you are looking to start a career in Digital Marketing or Analytics, this course is a must for you. You will learn the skills you need to analyze your website performance and visitors.
Why you should learn from me?
I have been in Digital Marketing and Analytics for over 15 years. I have trained people from diverse backgrounds and have converted them into high-performing Digital Marketers and Analysts. I understand both the technology and the marketing side of the business. I have dealt with many analytics technologies way before Google Tag manager existed and know the inner working of Digital Analytics.
In addition, I have developed various courses and taught students from all over the world. I am an online instructor for the University of British Columbia (Canada), University of Washington (USA), Bellevue College (USA), and Digital Analytics Association.
I have engineering degrees and an MBA.
Who this course is for:
- Beginners who want to learn Google Analytics, Google Tag Manager, Google Analytics 4
- College Students
- Small Business Owners
Anil is a seasoned Digital Marketing and Analytics professional with 15 years of experience. He has worked with companies ranging from Fortune 50 to startups and has helped them improve marketing results. His customers include Microsoft, SmartMoney, ESPN, T-Mobile, Hoovers, RealNetworks, Starbucks, and TheStreet. He holds a B. Tech in Electronics and Communication Engineering from India and an MBA from University of Washington, Seattle.
Anil has taught and trained several Marketing and Analytics folks in past nine years of teaching at UBC, University of Washington and Bellevue College, and speaking engagements at various conferences as well as his blog. He teaches Digital Marketing, Digital Analytics, Google Analytics, Tableau and Social Media courses. He also served on the Board of Digital Analytics Association (DAA) and was instrumental in starting the DAA Symposiums.
Anil is the founder of Global Analytics Academy and Optizent, a Digital Marketing and Analytics consulting company.