Crash Course: Google Analytics, GA4 and GTM

Learn how Google Analytics uses javascript and cookies to identify users across pages and sessions, track traffic sources, devices, location, and preserve raw data with filters and views.

Learn what a tag is and how a tag manager uses a container to manage multiple third-party tags on web pages, enabling faster updates without relying on developers.

Discover how Google Tag Manager listens for page actions via triggers, uses variables to pass data, and fires tags when criteria are met (page views, clicks, custom events).

Learn to set up Google Tag Manager by signing up, create a named account and a web container, implement head and body code snippets, and publish versioned changes.

Learn to implement Google tag manager on a WordPress site by inserting the head and body snippets, using a child theme or a GTM plugin, and entering your GTM ID.

Get an overview of the Google tag manager interface, navigate accounts and containers, and locate the workspace, versions, and admin areas for efficient tag management.

Explore the GTM admin panel to manage accounts and containers, set user permissions, export or import containers, and publish tags across staging and live environments.

Demonstrates the GTM workspace overview, including multiple workspaces, change tracking and activity history, and how to publish versions and manage tags, triggers, and variables.

Learn how to track with Google Analytics using Google Tag Manager by enabling analytics-based tracking in Tag Manager and viewing data in Google Analytics.

Set up Google Analytics via Google Tag Manager by creating a Universal Analytics tag, configuring the tracking ID, triggering on all pages, then publish and verify.

Learn to use Google Tag Manager preview mode with Tag Assistant to connect a site, verify tag firing and page views, and safely stop debugging before going live.

Explore Google Analytics reports and digital analytics basics, set up Google Analytics and Universal Analytics tracking with Google Tag Manager, and review demo account e-commerce reports for hands-on practice.

Explore the Google Analytics reporting interface, starting at the home screen with key stats and left-hand navigation, and access real-time, acquisition, behavior, conversion reports, and the admin panel.

Explore the Google Analytics home screen with card-based views, adjustable date ranges, and quick links to audience reports; monitor revenue, conversion rate, sessions, and e-commerce data to assess site health.

Explore the audience report in Google Analytics to view user metrics, compare segments like all users and mobile traffic, and analyze demographics, devices, and language with adjustable time frames.

Explore Google Analytics demographic reports to analyze age and gender of site users. Use the audience menu's overview, age, and gender sections, with customizable metrics like sessions and page views.

Explore the acquisition overview in Google Analytics, comparing traffic sources like organic search, social, direct, and referrals, and monitor e-commerce goals, transactions, and revenue.

Explore how Google Analytics behavior reports reveal how users interact with your site, measuring page views, unique views, time on page, bounce and exit rates, and on-site searches.

Explore how event tracking extends beyond page views to capture user interactions, including two videos on YouTube tracking and optional external link tracking.

Demonstrates creating a Google Tag Manager trigger for external link clicks and a Universal Analytics event tag to log external links as events with category external links.

Explore Google Analytics conversion reports—goals, e-commerce, and multi-channel funnels—and learn to enable e-commerce in the admin panel and pass transaction data via Google Tag Manager.

Learn to create and analyze goals in Google Analytics to measure conversions, engagement, and page views, and explore goal reports, goal flow, and channel performance.

Learn how to track campaign performance in Google Analytics using UTM parameters, including source, medium, campaign, content, and term, to measure traffic and conversions across search, email, and ads.

Learn to use the Google Analytics campaign builder to create campaign URLs by entering website, campaign source, and name, and understand spaces, underscores, and hyphen encoding.

Link Google Analytics with Google AdWords to view AdWords campaigns and enable auto tagging of UTM parameters, with data shown under acquisition and AdWords.

Learn to create and configure Google Analytics views and filters. Manage internal traffic with IP-based filters and control access across account, property, and view.

Dive into the Google Analytics data model, learn implementation basics, and preview reports, contrasting GA4 with Universal Analytics.

Explore the Google Analytics 4 data model built around users and events, with user properties and event parameters driving reports and analysis.