Copywriting - Copywriting Basics - Secrets That Bring Sales
What you'll learn
- By the end of this course, you will have the insider secrets of how to craft a powerful marketing message for your product, service or business.
- You will also have the mindset of a successful copywriter when communicating your value proposition to potential customers.
Requirements
- Basic understanding of business.
Description
STUDENT REVIEW:
"I've listened to many, many messages on the subject of marketing and (this course) with Dave Espino was the best, most concise, helpful, practical, and informative session I've ever heard!"
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Are you fully maximizing all the leverage points in your business?
There are many leverage points in a business. Unfortunately, most business owners never fully maximize all the leverage points, simply because they are not aware of them.
One of the biggest leverage points for a business owner is found in how they communicate the benefits of their product / service so as to maximize sales.
Part of this process involves top-notch copywriting, but there is also an entire mindset and flow to creating a marketing mesage / funnel that sells, and that is what this course is all about.
In this course, you will discover:
- The best definition of marketing
- How to craft a powerful message that sells your product / service
- The power of automated follow-up sequences
- Introduction to "retargeting" your prospects / customers
- The power of social proof, power words and risk reversal
Discover these proven copy and sales strategies from Dave Espino, who has sold $140 million of his own products and related services, a true insider in the world of marketing, copywriting and sales.
Who this course is for:
- Any business owner who needs to dramatically improve sales.
- Anyone who wants to discover and implement the powerful leverage points of copywriting and high-level selling into their marketing.
Instructor
![Dave Espino](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 64 64"%3E%3C/svg%3E){kind=avatar}
- 4.3 Instructor Rating
- 10,760 Reviews
- 102,412 Students
- 39 Courses
If you want to be successful in your own business, then one of the most important decisions you'll make is the proper choice of a seasoned mentor who can guide you to success.
And when it comes to online marketing and selling, I believe you have found the right mentor in me.
My mission is simple: To make a difference in your life by helping you succeed in your own online business.
In every one of my 50+ Udemy courses, you'll see that I am always available and always offer you support through each course. I rejoice in your success and help you through any obstacles!
In the many positive course reviews my courses get, most people like the lively and encouraging teaching style that I convey as well as how I get right to the point and walk you, step-by-step through proven, real-world, proven strategies.
You'll notice that my courses get many 5-star ratings & reviews and my student satisfaction ratings also reflect this.
Here's a little background on my experiences, so you can get a sense of who will be teaching & mentoring you:
A lifelong entrepreneur, I've been marketing online since 1999, and have owned over 30 websites, marketing across most platforms, including online, offline, TV, podcasts, webinars, webcasts, social media and radio. (You name it, I've done it!)
As a proud member of Udemy's Instructor Council, (with 50+ Udemy courses published) I've been teaching business strategies via live seminars / webinars since 2000, and then through video training courses since 2001.
(You'll find my courses below this bio - and all of my courses have at least 10 minutes of free previews available to you, so you can quickly determine the courses that are right for you!)
For 11 years, I hosted my own TV show where I introduced millions across America to the benefits of selling online. My show was seen on CNBC, Fox Business, Discovery Channel, History Channel, Travel Channel and most other major cable networks.
With over $140 million of my video training products sold via TV and Online, I am honored to be your mentor and guide and I'm looking forward to helping YOU reach your goals through the wonderful business of online marketing!