Top Tips for Selling at Art & Craft Shows

Preparing a Show, Presenting yourself at a Show & Mastering the Aftermath

Created byStine Wiemann

Last updated 3/2022

English

What you'll learn

Research what shows fit your products
Estimate your stock necessities
Get equipment that fits the show (and season)
Develop a compelling display
Learn how to present yourself at a show
Special tipps for introverts
Consider health & safety issues when selling
Analyze your sales afterwards
Get ready for your next show

Course content

3 sections • 24 lectures • 1h 22m total length

Introduction Part 011:26
Explore how to find art and craft shows and get ready to present your products and packing list. Learn to analyze sales to improve future shows.
Research3:38
Evaluate if craft shows suit your small label, and use show lists and sites to pick the right markets—from low-cost fairs to higher-end shows—learning from seasoned vendors.
Equipment4:44
Equip outdoor shows with a waterproof tent with side panels, secure with weights, and pack waterproof packaging for delicate goods; use folding tables and battery-driven led spots for a booth.
Stock Up1:58
Pack as much as you think you need, then double it, and use a simple tally during the show with detailed inventories afterward to analyze sales for the next show.
Lists1:22
Use detailed checklists and two lists—to-do and to-pack—to prepare for art and craft shows, preventing chaos and forgotten items like tables, lights, and chairs.
Accomodation0:58
Plan your accommodation early for weekend art and craft shows by booking a hotel or Airbnb, staying with friends, and saving the address for easy navigation and reduced post-show stress.
Change3:10
Test Run1:42
Test run your transport to ensure everything fits in the car before the show. Create two setups with and without the kid seat, photograph them, and use clear, stackable boxes.
Conclusion & Credits Part 011:39
Review end-of-course tips on presenting products to appeal to customers, pricing goods, and creating a welcoming show atmosphere. Prepare to-do and to-pack lists for upcoming shows.

Introduction Part 020:39
Discover how to present your products and yourself, interact with customers, and stay focused, motivated, and comfortable during arts and crafts shows.
Branding2:20
Tell 'em who you are4:42
Boost brand visibility at craft shows with a large, on-brand banner displaying your logo and name, along with up-to-date contact details, business cards, and clear signs.
Display7:45
Inform3:40
Inform customers clearly with price tags reflecting your branding, and share honest product details—from ingredients to care instructions—and display your company information via signage and flyers to build trust.
Communicate10:45
Master customer communication at craft shows by aligning your brand with your appearance, using eye contact, and sharing brief product stories to build authentic engagement.
Health & Safety12:21
Stay hydrated, eat bite-sized snacks, and layer clothing to stay comfortable at craft shows, while reducing hazards like taped cables and flame resistant fabrics, and guarding against counterfeits.
Another Test Run3:11
Conclusion & Credits Part 020:46

Introduction Part 030:36
Finalize your show preparations and learn to analyze sales, starting with the most important step: counting the money, for any kind of show or convention.
Finances4:13
Master show finance by counting cash, tracking card revenues, and documenting expenses to calculate profits for tax and bookkeeping. Use a structured numbered receipt system and a reliable change plan.
Sales3:06
Change2:31
Adjust your booth appearance based on feedback to clarify your product at shows. Do a test run and update your to-do and to-pack lists to boost comfort, presentation, and pricing.
Prepare4:10
Restock products according to the packing list, order promotional materials, and pack next show. Engage the craft crowd on social media, thank organizers and customers, and network with vendors.
Conclusion & Credits Part 030:50
Walks through the wrap-up process for a craft show, sharing practical insights and inviting feedback, and encouraging viewers to explore the other two parts of the series.

Requirements

You don't need any skills, experiences or equipment to take this course

Description

Arts and Craft Shows have become a fundamental part of business for small labels, artists and craftsmen to gain customers, wholesale business partners and create income.

Being successful on these shows may make the crucial difference for your label and can get you on the next level of success and recognition.

In this Class I will share more than 8 years of experience with you and walk you through the whole process of preparing a Show, "surviving" it successfully and mastering the aftermath of a show. This class is for beginners who would like to get a quick overview - but even if you have experience with craft fairs there may be some tips, tricks and resources for you to explore.

Part I: Preparing a Show

In this first Part I will share tips on how to find a show, which products to bring, how to pack them, what to consider for writing your ToDo and ToPack lists and other crucial things you should not forget.

Included in this Class are a pdf file with several links to Craft Fair information websites, an example of To Do and To Pack lists and a blank pdf form Template to develop your very own Lists.

Part II: Presenting yourself and your products at a Craft Show

In this second Part I will talk about how to present your products so that they are most appealing to customers, how to interact with potential buyers and how to stay motivated and happy during a (sometimes exhausting) show.

I will cover these points in detail:

How to create a cohesively looking stand
How to present your products successfully and appealing
How to make a good first impression
How to find the balance between being friendly and approachable without being pushy
How to overcome Shyness in front of customers
How to consider safety Issues on shows
How to stay motivated and happy during a show
How to deal with slow sales and/or overwhelming success

Part III: The Aftermath of a Show

In this last class of three I will walk you through the aftermath of a show. I talk about how I manage my bookkeeping, how I usually assess my sales, how to implement necessary changes and other crucial things you should not forget.

Included in this class is a blank pdf form template to include your revenue and expenses so that you get your numbers right.

After this Class you will come full circle and are well equipped for your first (or next) Craft Show.

Who this course is for:

First-time craft fair vendors or beginners in the "craft fair game"
Also: Experienced sellers who like to get new input or inspiration

Top Tips for Selling at Art & Craft Shows

What you'll learn

Explore related topics

Course content

Part 01: Preparing a Show9 lectures • 21min

Part 02: How to present your products and yourself during a Show9 lectures • 46min

Part 03 : Mastering the Aftermath of a Show6 lectures • 15min

Requirements

Description

Who this course is for: