Top Tips for Selling at Art & Craft Shows
What you'll learn
- Research what shows fit your products
- Estimate your stock necessities
- Get equipment that fits the show (and season)
- Develop a compelling display
- Learn how to present yourself at a show
- Special tipps for introverts
- Consider health & safety issues when selling
- Analyze your sales afterwards
- Get ready for your next show
Requirements
- You don't need any skills, experiences or equipment to take this course
Description
Arts and Craft Shows have become a fundamental part of business for small labels, artists and craftsmen to gain customers, wholesale business partners and create income.
Being successful on these shows may make the crucial difference for your label and can get you on the next level of success and recognition.
In this Class I will share more than 8 years of experience with you and walk you through the whole process of preparing a Show, "surviving" it successfully and mastering the aftermath of a show. This class is for beginners who would like to get a quick overview - but even if you have experience with craft fairs there may be some tips, tricks and resources for you to explore.
Part I: Preparing a Show
In this first Part I will share tips on how to find a show, which products to bring, how to pack them, what to consider for writing your ToDo and ToPack lists and other crucial things you should not forget.
Included in this Class are a pdf file with several links to Craft Fair information websites, an example of To Do and To Pack lists and a blank pdf form Template to develop your very own Lists.
Part II: Presenting yourself and your products at a Craft Show
In this second Part I will talk about how to present your products so that they are most appealing to customers, how to interact with potential buyers and how to stay motivated and happy during a (sometimes exhausting) show.
I will cover these points in detail:
How to create a cohesively looking stand
How to present your products successfully and appealing
How to make a good first impression
How to find the balance between being friendly and approachable without being pushy
How to overcome Shyness in front of customers
How to consider safety Issues on shows
How to stay motivated and happy during a show
How to deal with slow sales and/or overwhelming success
Part III: The Aftermath of a Show
In this last class of three I will walk you through the aftermath of a show. I talk about how I manage my bookkeeping, how I usually assess my sales, how to implement necessary changes and other crucial things you should not forget.
Included in this class is a blank pdf form template to include your revenue and expenses so that you get your numbers right.
After this Class you will come full circle and are well equipped for your first (or next) Craft Show.
Who this course is for:
- First-time craft fair vendors or beginners in the "craft fair game"
- Also: Experienced sellers who like to get new input or inspiration
Instructor
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Stine is a freelance graphic designer & photographer based in Germany. She graduated from the University of Marburg, Germany with a masters degree in Fine Arts, Literature & History - since then she worked on her doctoral thesis, founded her paper goods label "sonst noch was?" and worked as a freelancer.
She now lives with her small family near Cologne, Germany in a small village and loves searching for special moments in everyday life to capture with her camera.
Being originally from Northern Germany she misses the Sea anytime she hasn't visited it for longer than 2 months and has a soft spot for great Typography.
Stine's photos & paper goods are sold all over the world through her two etsy shops, dawanda, several other online shops and brick and mortar stores. Besides that she loves meeting her customers "face to face" on art & craft shows and enjoys meeting other artists and dear colleagues there as well.
Check out all of Stine's Classes for more informations on how to be successful on these Shows and stay healthy and motivated.
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Hallo, ich bin Stine und arbeite als freiberufliche Grafikerin und Fotografin.
Nach meinem Studium der Literaturwissenschaften, Geschichte und Malerei & Grafik in Marburg habe ich an meiner Dissertation gearbeitet, mein Papeterie-Label "sonst noch was?" gegründet und freiberuflich gearbeitet.
Inzwischen lebe ich mit meiner kleinen Familie zwischen Köln und Bonn auf dem Land und suche hier immer wieder die kleinen, speziellen Momente, die ich fotografiere.
Ursprünglich bin ich ein Nordlicht und daher habe ich eine ganz besondere Verbindung zum Meer - außerdem mag ich gute Typografie und schlichte Designs.
Meine Papeterie-Produkte und Fotos verkaufe ich weltweit in zahlreichen Läden, aber auch online über Plattformen wie DaWanda, Etsy und selekkt. Ausserdem stehe ich auch regelmäßig auf Designmärkten und freue mich, wenn ich nicht nur Kunden, sondern auch liebe Kollegen mal "live und in Farbe" sehen kann.
In meinen Kursen teile ich meine langjährigen Erfahrungen mit diesen Märkten und Messen und wie man sie möglichst erfolgreich und motiviert gestaltet.