
• Evolution of the role: from Product Manager to CPO
• Differences between CPO, CTO, CMO, and CEO
• CPO as the voice of the customer and owner of product strategy
• Balance between business, users, and technology
Tools in this lecture
Ready to use on the slides (1)
Models and methods explained (3)
• Product vision and mission
• Product-Market Fit: search, verification, and maintenance
• Strategic priorities and product goals
• Linking product strategy to business goals and growth
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Ready to use on the slides (21)
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• Product life cycle
• Portfolio models: BCG, McKinsey, and alternatives
• Decisions: invest, maintain, or discontinue a product
• Balance between core, adjacent, and innovation products
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Ready to use on the slides (13)
Models and methods explained (2)
• Market and customer needs research
• Jobs to Be Done and Design Thinking
• Customer Journey Mapping
• Tools for rapid hypothesis validation
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Ready to use on the slides (11)
Models and methods explained (15)
• Roles in a product organization: PM, design, analytics, research
• Team structures: tribes, squads, alignment through OKR
• Agile and Lean as an operating model
• Culture of experimentation, learning, and accountability
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Ready to use on the slides (12)
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• North Star Metric and supporting metrics system
• AARRR (Pirate Metrics)
• Product analytics: Mixpanel, Amplitude, GA4
• Data-driven product management and decision-making
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Ready to use on the slides (9)
Models and methods explained (3)
• Monetization models: freemium, subscription, transactions, licenses
• Growth loops and growth through product
• Unit economics, LTV/CAC
• CPO financial responsibility
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Ready to use on the slides (4)
Models and methods explained (10)
• Product during company growth and scaling
• Entry into new markets and global expansion
• Management of technological and market risks
• Cybersecurity and compliance in product processes
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Models and methods explained (2)
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• CPO as a driver of digital transformation
• Innovations: AI, Web3, platform business models
• Partner ecosystems and open innovation
• The future role of CPO in company management
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This course contains the use of artificial intelligence.
438 tools for a chief product officer in one course: 275 ready-to-use question lists, templates, checklists, procedures and scoring matrices, 140 models and methods, and 23 services and apps shown on screen.
Open a lecture, take the tool, use it with your product and your team.
Why strong product managers struggle as CPOs
A good product manager is promoted to lead product. Yesterday the job was one product and one backlog. Today it is a portfolio, a budget, five teams and a seat at the table with the CEO. The skills that brought the promotion are not the ones the new role asks for. A CPO does not build the product. A CPO builds the system and the people who build it.
What changes after this course
You have a strategy on one page that links customer value and business goals. You decide which products to grow, fix or close by a procedure. Each team knows its metric. There is one definition of each number in the company. You hire, grow and keep product people with a system and not by luck.
What is inside: 438 tools, counted lecture by lecture
You do not have to take this number on trust. Open any lecture and read its description: every tool inside is listed there by name.
Where the tools are
The product part gives the frame for decisions at C-level. The larger part gives the management tools a product manager usually never received.
Who is teaching
I am Mike, the #1 HR instructor on Udemy, with 1,800,000+ course enrollments from 170,000 students, and the author of about 200 books on Amazon. I built the people system at Preply as it became a unicorn and worked at Wargaming, iDeals and Alfa-Bank across 20 years in HR. I hold PHRi, SHRM-CP and HCI sHRBP certifications and represent HRCI in Eastern Europe.
I am not a product manager. I looked for CPOs and strong product people at Preply and at Wargaming, so I know what companies expect from this role: the ability to gather teams around a mission, deep understanding of the customer, strong communication, an analytical base and the skill to prioritize and to say no. A CPO scales the product through people and grows them. I also saw why one definition of a metric matters. At Wargaming the data warehouse team, the monetization team and the product team each calculated LTV in their own way. It was a constant dispute, and the numbers were very different. In the end they met, voted and approved one approach.
How to use the course
Watch the first eight sections in order: they cover the product side of the role. Then use the people management section as a reference and open the lecture you need: hiring, pay, one-on-one meetings, OKR, conflict. Section and lecture titles show how many tools are inside, and each lecture description lists them by name.
What is included
Where to start
Open the lecture on product strategy, take the product strategy one-pager template and fill it in for your product. Enrol now and start your first lesson today.