
• Evolution of the role: from Product Manager to CPO
• Differences between CPO, CTO, CMO, and CEO
• CPO as the voice of the customer and owner of product strategy
• Balance between business, users, and technology
• Product vision and mission
• Product-Market Fit: search, verification, and maintenance
• Strategic priorities and product goals
• Linking product strategy to business goals and growth
• Product life cycle
• Portfolio models: BCG, McKinsey, and alternatives
• Decisions: invest, maintain, or discontinue a product
• Balance between core, adjacent, and innovation products
• Market and customer needs research
• Jobs to Be Done and Design Thinking
• Customer Journey Mapping
• Tools for rapid hypothesis validation
• Roles in a product organization: PM, design, analytics, research
• Team structures: tribes, squads, alignment through OKR
• Agile and Lean as an operating model
• Culture of experimentation, learning, and accountability
• North Star Metric and supporting metrics system
• AARRR (Pirate Metrics)
• Product analytics: Mixpanel, Amplitude, GA4
• Data-driven product management and decision-making
• Monetization models: freemium, subscription, transactions, licenses
• Growth loops and growth through product
• Unit economics, LTV/CAC
• CPO financial responsibility
• Product during company growth and scaling
• Entry into new markets and global expansion
• Management of technological and market risks
• Cybersecurity and compliance in product processes
Apply Adizes' Pi, A, and I typology to identify and manage producer, administrator, entrepreneur, and integrator in product teams, building a balanced, high-performing organization.
Master situational leadership by matching leadership style to each employee through diagnosis, flexibility, and partnership, using the D1–D4 development levels and directive versus democratic styles.
Explore how to design effective bonus and incentive programs for product teams, linking rewards to motivation, transparency, and measurable goals (monthly, quarterly, annual, or KPI-based).
Explore talent management using the nine-box grid to align roles by strategic value, move high-potential players into key roles, and rotate and train teams for sustainable development.
Identify key positions, analyze required competencies, and implement succession planning by developing a bench of deputies to ensure seamless internal replacements and leadership continuity.
Develop a team strategy through diagnosis, SWOT and pestel analysis, prioritize actions, and experiment with hypotheses to improve business efficiency.
Discover how managers coach employees in focused one-to-one sessions using the growth model, readiness assessments, and the balance wheel to accelerate growth and performance.
Learn to identify and address common problematic employees with practical, question-driven strategies, focusing on past events, future actions, and clear behavioral outcomes for collaborative product team problem solving.
Explore task execution through agile practices - sprint planning, daily scrums, blockers, and sprint reviews - plus backlog, burndown charts, and strategies to boost productivity, efficiency, and focus.
Learn how radical candor blends personal care with direct challenge to improve performance while maintaining trust, through transparency and two-way communication.
• CPO as a driver of digital transformation
• Innovations: AI, Web3, platform business models
• Partner ecosystems and open innovation
• The future role of CPO in company management
This course contains the use of artificial intelligence.
In the product world, there is a subtle line between companies that are “constantly improving something” and companies that grow systematically, create categories, and set the rules of the game. This line is almost never about technology or the number of features. It is about the level of product leadership.
The role of a Chief Product Officer emerges precisely when a product stops being a collection of initiatives and becomes a strategic business asset. A CPO is not responsible for backlogs and roadmaps, but for a portfolio of decisions, investments in growth, team focus, and long-term value for both the customer and the company.
The path to this role is rarely obvious. Experience in product management, metrics, and team leadership is necessary, but not sufficient. At the CPO level, a different mindset is required: systemic, portfolio-driven, business-outcome-oriented, and focused on scale. Mistakes here are costly—wrong priorities, lost time, missed markets.
This course is designed as a practical roadmap for transitioning into the CPO role. It shows how product decisions are made at the C-level and why they define a company’s growth trajectory. The focus is on real executive challenges faced by product leaders, not abstract models “in a vacuum”.
Course program:
— the role and mission of the CPO, the evolution from product management to product leadership;
— building product strategy and linking it to business goals;
— product portfolio management and investment decisions;
— working with the market, customers, and validation of product hypotheses;
— building a product organization and operating model;
— metrics and analytics as tools for executive decision-making;
— monetization, unit economics, and growth through product;
— scaling, risk management, and entering new markets;
— the future of the CPO role: innovation, AI, and platform models.
The course provides a holistic understanding of how product becomes a business driver, not a support function. This is not theory “to think about”, but a practical management context you can apply immediately—either in your current role or while preparing for your next career step.
You get:
• Lifetime access to all course materials and future updates
• Active instructor support in the Q&A section
• Certificate of Completion (Udemy Certificate of Completion)
• 30-day money-back guarantee, no questions asked
• Practical skills for work and career growth
• Real business cases and management projects
• Access to a student community and peer exchange
• A program valued at $1,000, available at a significant discount thanks to Udemy
If the feeling that “the next level is already close” appears more and more often, but structure and strategic clarity are missing, postponing means consciously slowing your growth. Start building your path to the CPO role now and lock this step into your professional trajectory.