CPMM - Certified Professional Marketing Manager
What you'll learn
- Develop a comprehensive understanding of marketing principles and the role of a marketing manager.
- Conduct effective market research and analyze data to inform strategic decisions.
- Apply theories and models to understand and predict consumer behavior.
- Create and implement strategic marketing plans with clear objectives and measurable KPIs.
- Manage the entire product lifecycle and build strong brand strategies.
- Utilize digital marketing channels and tools to enhance online presence and performance.
- Develop and execute integrated marketing communication strategies for consistent messaging.
- Implement effective sales strategies and manage distribution channels efficiently.
- Navigate ethical dilemmas and legal requirements in marketing practices.
- Leverage marketing tools and emerging technologies to optimize marketing efforts.
Requirements
- Basic Ideas and Skills of Sales, Marketing & Digital Marketing!
Description
The Certified Professional Marketing Manager (CPMM) course offers an in-depth exploration of core marketing management principles and practices, designed to equip professionals with the skills needed to excel in today's dynamic marketplace. Over ten comprehensive modules, participants will gain a thorough understanding of key topics, including market research and consumer behavior, strategic marketing planning, and the essentials of product and brand management. The course delves into the practical aspects of digital marketing, integrated communications, and sales and distribution management, providing learners with the tools to develop and implement effective marketing strategies and campaigns.
In addition to covering essential marketing concepts, the CPMM course emphasizes ethical considerations and legal compliance, ensuring that professionals can navigate the complex regulatory landscape of marketing. Participants will also explore the latest marketing management tools and technologies, including automation platforms and emerging digital trends. By the end of the course, learners will be well-prepared to lead marketing initiatives, drive business growth, and achieve professional certification as a Certified Professional Marketing Manager.
In this master course, I would like to teach the 10 major topics
Module 1: Introduction to Marketing Management
Module 2: Market Research and Analysis
Module 3: Consumer Behavior
Module 4: Strategic Marketing Planning
Module 5: Product and Brand Management
Module 6: Digital Marketing
Module 7: Integrated Marketing Communications
Module 8: Sales and Distribution Management
Module 9: Marketing Ethics and Legal Issues
Module 10: Marketing Management Tools and Technologies
Enroll now and learn today !
Who this course is for:
- All UG and PG Business, IT, Marketing and Entrepreneurship Students
- Interested students to learn about the concepts of Professional Marketing Manager Course topics
- Interested students to prepare the certification exam of marketing, sales and digital marketing !
Instructor
- 4.4 Instructor Rating
- 55,295 Reviews
- 592,998 Students
- 332 Courses
Achievements on Udemy : (UDEMY TOP BUSINESS BEST SELLER & FULL TIME UDEMY INSTRUCTOR)
[1] Enrolled over 590,000 students from 214 countries & 47+ Udemy Business (UFB) Courses for Business Subscription.
[2] Delivered a staggering 4.01 million course enrollments, with 10,786,846 minutes taught Including UFB Courses (Upto March' 2025).
[3] Offered a diverse array of 332 courses, covering Business, General Management, Leadership, IT, Software and Systems, Psychology, Education, and Media Studies.
Credentials and Qualifications of Dr. José:
Dr. José's extensive qualifications showcase his dedication to various fields:
[1] Earned a Ph.D. in Entrepreneurship & Business Management in 2019, contributing to the understanding of business dynamics.
[2] Holds an M.Phil. in Business & General Management, establishing a solid foundation in comprehensive management knowledge.
[3] Completed a Masters in Financial Markets in 2015, demonstrating expertise in financial systems.
[4] Acquired a Masters in Information Technology in 2013, equipping him with technological proficiency.
[5] Achieved a Masters in Human Resource Management (MBA) in 2011, highlighting organizational skills.
[6] Secured a Bachelors in Mathematics in 2009, emphasizing analytical and statistics prowess.
[7] Earned a Diploma in Teacher Education in 2006, showing dedication to education.
This diverse academic background positions Dr. José as a well-rounded and versatile professional.
Teaching Experience:
Dr. José is an accomplished expert with a wealth of teaching and industry experience:
[1] Currently he is working as a Researcher and Professor of Florida Christian University (FCU Online), Orlando, FL.
[2] Serves as a Senior Researcher, Professor, and Subject Matter Expert at UTEL University, Universidad Centro Panamericano de Estudios Superiores - México, IBS-BFSU (International Business School - Beijing Foreign Studies University) China.
[2] Holds the title of Honorary and Visiting Professor at NGCEF Australia, ISCIP Canada, and Judge of the Research center for the Internationalization of companies from emerging economies (I-CEE) & Global Forum on Business Case Study.
[3] Dr. José, Specializes in digital transformation teaching, innovative teaching, and project based strategies for startup teaching in digital platform ecosystems.
Instructional Design and Curriculum Development Experience:
Dr. José's instructional design and curriculum development contributions are noteworthy:
[1] Designed and developed more than 5 specialized Post Graduate Master Degree courses for International Business School - Beijing Foreign Studies University (IBS-BFSU).
[2] Expertise in corporate entrepreneurship, organizational innovation, and learning.
[3] Over 15 years of experience as a business and IT consultant for over 20 successful startup businesses.
[4] Designed, developed, and hosted over 200 corporate business websites since 2007, receiving over 10 awards for graphic and web design.
Interests of Teaching Topics:
Dr. José's teaching interests span a wide range of subjects:
[1] Conducted, supervised, and handled more than 10,000 UG, PG students since 2007.
[2] Led training sessions for undergraduate and postgraduate Master Degree graduates in areas such as Entrepreneurship Development, Business Management, Human Resource Management and Development, Marketing, Digital Marketing, Finance and Financial Markets, Economics, Statistics, Education, Psychology, Leadership and Personal Development, Multimedia, Information Technology, IEEE Domains, and Software Certification Courses.
[3] Regular Keynote Speaker at AEIC China and Whither Our Economies (WoE) Lithuania.
[4] Currently guiding 5 Ph.D. Scholars in Business Administration, Computer Science, and IT Domains.
Certifications, Research and Publications:
Dr. José boasts an impressive list of certifications, research, and publications:
[1] Completed more than 30+ Software, IT, and Business Certifications.
[2] Serves as an Editor of Science Direct PLAS Journal, Ai Scholar China and certified reviewer for several renowned publishers from Springer Nature, Online Wiley, Emerald & SAGE.
[3] Published over 50 research and review articles, 8-12 solo-authored full case studies, 4 book chapters, and numerous book reviews and some listed in WoS & Scopus Listings.
[4] Google Scholar Citation 100+ and Research Gate Score is 270.90 with 54+ Citations, 59,299+ reads, and 27 Research Recommendations.
[5] European Alliance for Innovation (EAI) Score is 16.
Honors and Awards:
Dr. José's accomplishments are celebrated with various honors and awards:
[1] Top Funding Project Writer.
[2] Top Researcher Award 2019-2024.
[3] Best Ph.D. Thesis Award 2018.
[4] Distinguished Young Scientist 2017.
[5] University Topper (2011-2012).
[6] Seven-time recipient of the FCB - Faculty Competency Building Award (2011-2018).
[7] Mr. Perfect Award in 2008.
International Memberships and Activities:
[1] Holds memberships in 35+ International academic and professional bodies, including IEEE (ID : 96447154), Oulu Entrepreneurship Society - Finland, AfSAE (ID: 256521), ISPIM (ID: 1374), ITPA (ID: 29660) and many more.
[2] Volunteers for Scopus, Web of Science, and ABDC Indexed journals.
[3] Serves as an editorial and reviewer board member for over 30+ journals and has reviewed 200+ articles since 2019.