Master Course : CPA Marketing, Video & Newsletter Marketing
What you'll learn
- Understand the core principles and benefits of CPA, video, and newsletter marketing for small businesses.
- Develop the skills to create and launch an effective CPA marketing campaign tailored to business goals.
- Differentiate between affiliate marketing and CPA marketing and know when to use each.
- Apply video marketing strategies to enhance brand visibility and engagement with target audiences.
- Understand the role of newsletters in nurturing customer relationships and driving engagement.
- Learn how to design a newsletter marketing strategy that aligns with business objectives.
- Integrate CPA, video, and newsletter marketing strategies to optimize overall business marketing efforts.
Requirements
- Basic digital marketing experience, email writing and designing skills
- Basic Knowledege of video making and posting through the social media platforms
Description
Master course in CPA marketing, Video marketing and Newsletter marketing
This course explores the importance and integration of CPA (Cost Per Action) marketing, video marketing, and newsletter marketing, highlighting how these strategies can elevate a small business's marketing efforts. Students will learn the fundamentals of CPA marketing, its advantages for driving conversions and tracking results, along with the impact of video marketing in capturing consumer attention and building brand awareness. Additionally, the role of newsletters as a direct communication tool will be examined, with a focus on building long-term customer relationships and maintaining engagement through consistent, relevant content.
The course also delves into practical strategies for launching CPA marketing campaigns, comparing them to affiliate marketing models, and providing guidance on selecting the right approach for business goals. Small business owners and marketers will learn the essentials of video marketing, including best practices for content creation, distribution, and measuring effectiveness. Tools and strategies for developing a successful newsletter marketing plan will be covered, alongside techniques for leveraging these channels in an integrated approach to maximize reach and ROI. Students will leave with the knowledge needed to become proficient in combining these powerful marketing tactics to drive business growth.
I'd like to teach the 5 major topics in this masters course,
1. The importance of CPA marketing, video marketing, and newsletter marketing
2. How to start CPA marketing campaign for your business? Affiliate marketing vs CPA marketing?
3. What small businesses need to know about video marketing
4. Is there a newsletter marketing strategy, tools, and how to make it?
5. Key concepts of newsletter marketing and how to become a video marketing specialist.
Additional Lecture : 2025
1. Integrating CPA, Video, and Newsletter Marketing for Small Businesses
Enroll now and learn today !
Who this course is for:
- All UG and PG Business, marketing students, Marketing executives, Digital marketing teams, Business development managers, Business owners
Instructor
- 4.4 Instructor Rating
- 56,624 Reviews
- 601,512 Students
- 332 Courses
Achievements on Udemy : (UDEMY TOP BUSINESS BEST SELLER & FULL TIME UDEMY INSTRUCTOR)
[1] Enrolled over 600,000 students from 214 countries & 47+ Udemy Business (UFB) Courses for Business Subscription.
[2] Delivered a staggering 4.07 million course enrollments, with 11,541,409 minutes taught Including UFB Courses (Upto April' 2025).
[3] Offered a diverse array of 332 courses, covering Business, General Management, Leadership, IT, Software and Systems, Psychology, Education, and Media Studies.
Credentials and Qualifications of Dr. José:
Dr. José's extensive qualifications showcase his dedication to various fields:
[1] Earned a Ph.D. in Entrepreneurship & Business Management in 2019, contributing to the understanding of business dynamics.
[2] Holds an M.Phil. in Business & General Management, establishing a solid foundation in comprehensive management knowledge.
[3] Completed a Masters in Financial Markets in 2015, demonstrating expertise in financial systems.
[4] Acquired a Masters in Information Technology in 2013, equipping him with technological proficiency.
[5] Achieved a Masters in Human Resource Management (MBA) in 2011, highlighting organizational skills.
[6] Secured a Bachelors in Mathematics in 2009, emphasizing analytical and statistics prowess.
[7] Earned a Diploma in Teacher Education in 2006, showing dedication to education.
This diverse academic background positions Dr. José as a well-rounded and versatile professional.
Teaching Experience:
Dr. José is an accomplished expert with a wealth of teaching and industry experience:
[1] Currently he is working as a Researcher and Professor of Florida Christian University (FCU Online), Orlando, FL.
[2] Serves as a Senior Researcher, Professor, and Subject Matter Expert at UTEL University, Universidad Centro Panamericano de Estudios Superiores - México, IBS-BFSU (International Business School - Beijing Foreign Studies University) China.
[2] Holds the title of Honorary and Visiting Professor at NGCEF Australia, ISCIP Canada, and Judge of the Research center for the Internationalization of companies from emerging economies (I-CEE) & Global Forum on Business Case Study.
[3] Dr. José, Specializes in digital transformation teaching, innovative teaching, and project based strategies for startup teaching in digital platform ecosystems.
Instructional Design and Curriculum Development Experience:
Dr. José's instructional design and curriculum development contributions are noteworthy:
[1] Designed and developed more than 5 specialized Post Graduate Master Degree courses for International Business School - Beijing Foreign Studies University (IBS-BFSU).
[2] Expertise in corporate entrepreneurship, organizational innovation, and learning.
[3] Over 15 years of experience as a business and IT consultant for over 20 successful startup businesses.
[4] Designed, developed, and hosted over 200 corporate business websites since 2007, receiving over 10 awards for graphic and web design.
Interests of Teaching Topics:
Dr. José's teaching interests span a wide range of subjects:
[1] Conducted, supervised, and handled more than 10,000 UG, PG students since 2007.
[2] Led training sessions for undergraduate and postgraduate Master Degree graduates in areas such as Entrepreneurship Development, Business Management, Human Resource Management and Development, Marketing, Digital Marketing, Finance and Financial Markets, Economics, Statistics, Education, Psychology, Leadership and Personal Development, Multimedia, Information Technology, IEEE Domains, and Software Certification Courses.
[3] Regular Keynote Speaker at AEIC China and Whither Our Economies (WoE) Lithuania.
[4] Currently guiding 5 Ph.D. Scholars in Business Administration, Computer Science, and IT Domains.
Certifications, Research and Publications:
Dr. José boasts an impressive list of certifications, research, and publications:
[1] Completed more than 30+ Software, IT, and Business Certifications.
[2] Serves as an Editor of Science Direct PLAS Journal, Ai Scholar China and certified reviewer for several renowned publishers from Springer Nature, Online Wiley, Emerald & SAGE.
[3] Published over 50 research and review articles, 8-12 solo-authored full case studies, 4 book chapters, and numerous book reviews and some listed in WoS & Scopus Listings.
[4] Google Scholar Citation 100+ and Research Gate Score is 270.90 with 54+ Citations, 59,299+ reads, and 27 Research Recommendations.
[5] European Alliance for Innovation (EAI) Score is 16.
Honors and Awards:
Dr. José's accomplishments are celebrated with various honors and awards:
[1] Top Funding Project Writer.
[2] Top Researcher Award 2019-2024.
[3] Best Ph.D. Thesis Award 2018.
[4] Distinguished Young Scientist 2017.
[5] University Topper (2011-2012).
[6] Seven-time recipient of the FCB - Faculty Competency Building Award (2011-2018).
[7] Mr. Perfect Award in 2008.
International Memberships and Activities:
[1] Holds memberships in 35+ International academic and professional bodies, including IEEE (ID : 96447154), Oulu Entrepreneurship Society - Finland, AfSAE (ID: 256521), ISPIM (ID: 1374), ITPA (ID: 29660) and many more.
[2] Volunteers for Scopus, Web of Science, and ABDC Indexed journals.
[3] Serves as an editorial and reviewer board member for over 30+ journals and has reviewed 200+ articles since 2019.