Write Great Cover Letters That Get You More Job Interviews
What you'll learn
- Understand the purpose of a cover letter and how it complements a resume/CV
- Identify the 3 key sections of a cover letter and the role each plays
- Develop persuasive writing that showcases your skills, accomplishments, and interests
- Target your messaging to a specific job and employer
- Design your layout, fonts, and colors in a professional manner
Requirements
- None
Description
Tired of sending out generic cover letters that get lost in the black hole of "applications received"? Ready to stand out from the competition and land your next dream job?
Master the Art of Writing a Memorable Cover Letter That Gets Noticed by Applying Proven Branding Principles.
You'll learn how to :
Structure a winning cover letter that grabs attention
Craft a persuasive opening that hooks the reader
Highlight your skills and experiences to convey your unique qualifications
Design your document in a visually appealing manner
Avoid common mistakes that disqualify candidates
A well-written cover letter can get you noticed in a crowded field of applicants, making you more memorable to recruiters and hiring managers.
In this course, you'll learn how to approach cover letters more effectively, craft your content more clearly, and design your document more professionally so you can maximize your chances of being invited for an interview. After all, your cover letter is one of the first impressions a hiring manager will have of you. A strong cover letter is an essential tool for any job seeker. It can help you stand out, showcase your skills and experience, and increase your chances of landing a job interview.
CONTENT & OVERVIEW:
I designed this course for the aspiring professional who understands the importance of cover letters but may be unsure of how to structure it in a way that's compelling and persuasive.
Building on proven marketing and branding principles, you'll learn simple, step-by-step techniques to craft and design an effective cover letter from start to finish.
This course includes real-world examples, interactive exercises, helpful resources, and simple techniques you can begin applying right away to your cover letters. With so many cover skills courses out there, this course is unique because it leverages specific marketing principles to make your cover letter more memorable.
This course is taught by Joseph Liu, a highly sought-after personal branding consultant, career coach, professional speaker, and podcast host. Joseph taps into 10 years of marketing experience combined with a decade of coaching thousands of senior executives, professionals, and business school students on how to market themselves effectively.
By the end of the course, you'll be able to craft a compelling cover letter that gets recruiters' attention, tailor your cover letter for each opportunity, and design it in a way that helps you land more interviews so you can stand out as a candidate and land your dream job.
ABOUT INSTRUCTOR JOSEPH LIU:
Globally recognized personal branding consultant who delivers 100+ workshops each year to thousands of attendees from 60+ countries
20 years' combined professional experience as a corporate brand marketer and leading career consultant
56,000+ students have enrolled in Joseph's Udemy courses, which have all received ratings of 4.5+ stars out of 5 or higher.
A sampling of students' feedback from Joseph's other personal branding courses:
"Great course on how to improve your personal brand, would recommend to anyone in the process of advancing their career goals. - Jared G.
"The content is amazing, I am really enjoying it." -Ricardo N.
"This course had so many valuable take-aways. The pace and diction made the material easy to follow and understand." Ingrid C.
Who this course is for:
- Job seekers of all levels: entry-level, mid-level, experienced
- Career changers: those transitioning from one role or industry into another
- Returning to the workforce: from a career break or professional transition
- Freelancers: self-employed professionals seeking work, clients, or investors
Instructor
- 4.6 Instructor Rating
- 25,311 Reviews
- 57,628 Students
- 4 Courses
Joseph Liu is an internationally recognized career consultant, keynote speaker, contributing writer to Fast Company and Forbes, and host of the Career Relaunch® podcast with listeners in 170+ countries. He helps professionals relaunch their careers by more powerfully marketing their personal brands.
His work is informed by 10 years of global, client-side marketing experience in the US & UK managing brands including Glad, Liquid-Plumr, Gü Puds, and Häagen-Dazs, his involvement with four major brand relaunches, and 800+ hours of professional career coaching. He uses consumer branding and marketing principles to help professionals and business owners build & relaunch their personal brands.
He's been a featured speaker for Microsoft, VMware, Red Bull, TEDx, MarketingWeek Live, Management Today, General Assembly, and The Guardian. Over 60,000 attendees from 65 countries have attended his workshops at top companies and institutions including Microsoft, PayPal, Red Bull, IBM Consulting, McDonald's, VMware, The World Bank, Chatham House, London School of Economics, Michigan Ross School of Business, Kellogg School of Management, Harvard University, London Business School, Oxford Business School, Cambridge Business School, ESADE Business School, Bocconi School of Management, Nova School of Business and Economics, Imperial Business School, and HEC Paris Business School.
His career advice has been featured in leading publications including Forbes, U.S. News & World Report, Newsweek, Fast Company, Yahoo Finance, Glassdoor, HuffPost, Monster, Management Today, Motley Fool, Career Builder, BALANCE, The Muse, Real Simple, Ladders, SUCCESS, and Marketing Week. He’s also appeared as a TV guest on CGTN’s Global Business America and esteemed podcasts like Slate's How To, How to Find Your Dream Job, How to Be Awesome at Your Job, SiriusXM's Career Talk, Lifehacker Upgrade, Aspire and Inquire, Cheeky Scientist, and Young Entrepreneur’s Journey.
He hosts the award-winning Career Relaunch® podcast, featuring inspiring career change stories. As one of the world's top 5% most downloaded podcasts, the podcast has ranked as a top 20 career podcast in the US, UK, Canada, Australia, and Singapore. The show’s been named a “top business podcast for entrepreneurs” in Forbes, the “best podcast for transitioning to a new career” in Glassdoor, and a top podcast to "help you find a job” in Business Insider.
He received his Associate Certified Coach (ACC) credential from the International Coach Federation, MBA from the University of Michigan, Ross School of Business, and Bachelor of Arts in Psychology from Northwestern University.