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Google Data Studio & Google Analytics 4 for Beginners
Rating: 4.1 out of 5(25 ratings)
1,281 students

Google Data Studio & Google Analytics 4 for Beginners

Learn Google Looker Studio & GA4 from scratch. Design professional, dynamic dashboards to track your data with ease.
Created byRoberth Mafla
Last updated 7/2026
English
English [Auto],

What you'll learn

  • Explore Looker Studio skillfully, customize the interface, and efficiently access specific reports to maximize productivity.
  • Create custom visualizations in Looker Studio, tailoring styles and layouts to meet specific requirements.
  • Master the use of filters in Looker Studio, gaining the ability to customize visualizations accurately based on specific criteria.
  • You'll learn daily workflow tips for using Looker Studio, so you can implement them in your work.
  • You will learn how to combine tables by understanding the different types of joins and their correct application in Google Looker Studio.

Course content

8 sections48 lectures4h 4m total length
  • What is Google Looker Studio?5:11

    Learn how Looker Studio blends Looker and Data Studio to enable free version dashboards. Build real-time charts from diverse data sources with a drag-and-drop interface using connectors.

  • Exploring the Google Looker Studio Interface14:38

    Explore the Looker Studio interface, including reports, data sources, and explorer (beta), and learn to connect data with Google Analytics GA4 data sources and partner connectors.

  • Using the Google Analytics 4 Demo Account2:35

    Connect a data source in Looker Studio using the Google Analytics 4 demo account to access real-time data from the Google Merchandise Store for reporting.

  • The Dimension-Metric Model3:57

    Explore the dimension metric model in Looker Studio, pairing qualitative dimensions (country, device, page) with metrics (users, visits, bounce rate) to answer business questions and build charts.

Requirements

  • No prior knowledge is required; all you need is a computer, an internet connection, and a Gmail account.

Description

Unlock the power of data visualization with Google Data Studio (formerly Google Looker Studio) and Google Analytics 4 (GA4)!

Whether you are a digital marketer, business owner, analyst, or student, this hands-on course provides a step-by-step guide to transforming raw data into clear, interactive, and actionable dashboards—no prior coding or design experience required.

What You Will Learn & Master:

  • Looker Studio Fundamentals: Navigate the interface, connect data sources, and build interactive reports from scratch.

  • Google Analytics 4 (GA4) Integration: Connect GA4, e-commerce datasets, and external sources to centralize your marketing and business reporting.

  • Chart Selection & Design: Master every chart type (scorecards, tables, time series, maps) and know exactly when and how to use them.

  • Advanced Data Manipulation: Create custom metrics using calculated fields, functions, filters, and regular expressions (RegEx).

  • Data Blending: Combine multiple data sources into a single unified report to uncover deeper business insights.

  • Professional Dashboards: Build clean, user-friendly, and dynamic dashboards that clients and stakeholders love.

Why Learn Google Looker Studio?

Alongside Power BI and Tableau, Looker Studio is one of the most widely used data visualization platforms in the world. It is 100% free, cloud-based, and offers seamless native integration with Google's ecosystem (GA4, Google Ads, BigQuery, Google Sheets). Learning Looker Studio allows you to present complex data quickly without expensive software licenses.

Who Is This Course For?

  • Digital Marketers & Agencies: Track campaign performance, ROI, and client KPIs in real time.

  • Entrepreneurs & Small Business Owners: Visualize sales trends, customer behavior, and operational metrics efficiently.

  • Data & Business Analysts: Present complex insights using intuitive, interactive visual reports.

  • Students & Job Seekers: Build high-demand data visualization skills for modern roles in business, finance, and marketing.

  • Anyone Curious About Analytics: Turn raw spreadsheets and metrics into clear, meaningful visual stories.

Requirements:

  • A free Google account.

  • A web browser with an internet connection.

  • No prior experience with Looker Studio or GA4 is required—we start from ground zero!

Industry Applications:

The skills taught in this course apply directly across multiple industries, including Digital Marketing, E-commerce, Finance, Healthcare, and Education, where data-driven decisions are key to growth.

Get ready to master Google Looker Studio and take your data reporting skills to the next level. Enroll today and let's start building your first dashboard!

Who this course is for:

  • This course is tailored for data professionals, business analysts, data managers, as well as marketing experts, digital marketers, advertisers, paid media specialists, SEOs, and community managers. It is intended for individuals looking to enhance their digital analytics skills through the use of Looker Studio