
Learn how Looker Studio blends Looker and Data Studio to enable free version dashboards. Build real-time charts from diverse data sources with a drag-and-drop interface using connectors.
Explore the Looker Studio interface, including reports, data sources, and explorer (beta), and learn to connect data with Google Analytics GA4 data sources and partner connectors.
Connect a data source in Looker Studio using the Google Analytics 4 demo account to access real-time data from the Google Merchandise Store for reporting.
Explore the dimension metric model in Looker Studio, pairing qualitative dimensions (country, device, page) with metrics (users, visits, bounce rate) to answer business questions and build charts.
Learn to create scorecards in Looker Studio, connect a Google Analytics data source, and compare metrics like views, new users, and sessions using date range and previous-period comparisons.
Learn to build and customize table charts in Looker Studio by combining multiple dimensions and metrics, such as country and page title, with views and sorting for disaggregated insights.
Add a pie chart to show the proportion of gender in total sessions, with a donut variation for the same data. Adjust slices and labels for readability.
Explore bar charts and column charts in Looker Studio, choosing appropriate dimensions and metrics for coherent data. Learn how stacked and 100% stacked columns reveal age and gender breakdowns.
Create and interpret a treemap in Looker Studio using device category and browser to show views across hierarchical dimensions. Adjust settings and limit data to three levels for readability.
Learn to create and customize a line chart in Google Looker Studio, selecting metrics and dimensions such as age and views while managing left and right axes for clear comparisons.
Explore how area charts display active users over time by gender, compare stacked area charts, 100% stacked area charts, and decide between disaggregated results, totalized results, or participation percentages.
Master time series charts in Looker Studio by using a date dimension to analyze sessions, views, and active users, with optional bounce rate and sparkline and smooth variants.
Relate two metrics with a scatter chart, using x as new users and y as views, and explore dimensions like country or page title.
Explore map charts in Looker Studio, using geographic dimensions from continent to city, and configure the Google Maps API key to center, zoom, and analyze concentration with geo chart.
Explore Sankey charts to visualize hierarchical flows between related dimensions, using device category and browser with views as the weight metric to reveal shared routes across devices.
Learn to create a gauge chart in Looker Studio, set range limits and a target, and visualize performance levels for metrics like total users.
Learn how to create and customize a bullet chart in Looker Studio to compare total views against a target and defined ranges, with styling options.
Take the waterfall chart in Looker Studio to visualize stock price variation over time using a csv data source, with date as the dimension and variation as the metric.
Explore fixed elements in Looker Studio to enhance charts with text, images, lines, shapes, connectors, and embed options. Learn to insert links and logos for branded, cohesive reports.
Learn to manage pages and sections in Google Looker Studio, create a blank report, rename pages, group them into sections like sales and utilities, and configure navigation with a button.
Explore regular expressions and the regexp contains function in Looker Studio for advanced pattern searches. Create a new dimension to flag Galaxy mentions as Samsung devices and validate results.
Create a calculated field using regexp_match to translate device category values to Spanish, replacing desktop with escritorio, mobile with celular, tablet with tablet, and smart tv with televisor intelligent.
Learn to use regexp extract in Looker Studio to pull the parent category from the page referrer URL and analyze sessions by that category.
Use regexp_replace on the page referrer to replace a substring in a URL, such as men's to hombres. Create a calculated field and apply it in Looker Studio.
Create a sample Google Looker Studio report with a Google Analytics four data source, using controls to build scorecards, time series, table, map, and donut charts with previous-period comparisons.
Add and configure the date range control, use predefined periods to avoid discrepancies when comparing current and previous months, and preserve your settings across refreshes.
Learn to create and configure a drop-down list in Looker Studio, filtering by country with selectable metrics like views or sessions, plus sorting, top limits, and search options.
Configure the input box control in Google Looker Studio to filter a report by typing country names. Use equals, starts with, contains, or in with comma-separated values, including regular expressions.
Duplicate the page to create an advanced filter control, set country as the dimension, and compare equals and contains search types, enabling view-mode filtering without editor permissions.
Explore how to implement a checkbox in Google Looker Studio by creating a boolean-calculated field named validator that uses if and contains to filter the country dimension.
Configure the data control to switch between Google Analytics, YouTube Analytics, Google Ads, and more within a single report. The report adapts to the selected data source and property.
Discover how the dimension control selectively displays dimensions in tables, swapping chart data by country, browser, or device to reveal detailed views, with changes not supported by all charts.
Upload Dataset Estudiantes as a CSV in Looker Studio and configure a slider control to compare school grades, prior averages, and educational efficiency means with scorecards and bar charts.
Explore the button control in Google Looker Studio, learning to invite users, share report links, download as PDF, reset filters, and turn the button into a checklist for interactive reports.
Create metrics and dimensions in Looker Studio using calculated fields with the Google Analytics four data source, and build custom metrics such as created users, including sums, divisions, and percentages.
Explore time intelligence in Looker Studio, learn to use breakdown dimensions with drill down, and apply optional metrics to create flexible, multi-metric charts across date-based reports.
Learn to set KPIs in Looker Studio by mapping a target to a key metric, using a scorecard and date range control to track progress against 200,000 views.
Learn how to measure Looker Studio report traffic with Google Analytics 4, set up separate accounts and properties for each report, and track viewer data with a measurement ID.
Explore creating global custom metrics and dimensions in Looker Studio using a Google Analytics 4 data source. Learn to build calculated fields, apply them across multiple charts and reports.
Create and configure groups in Google Looker Studio to classify regions and states, using include and remaining values, for clearer bar charts of sessions and regional analysis.
Learn to use containers to bin the views metric in Looker Studio, adding a table chart and defining custom or fixed-size intervals for clear page view classifications.
Explore data blending in Looker Studio using left, right, inner, full outer, and cross joins, with keys and SQL basics.
Master inner, left, and right joins in Looker Studio to merge personal and job data via the employee ID, using Google Sheets data sources.
Unlock the power of data visualization with Google Data Studio (formerly Google Looker Studio) and Google Analytics 4 (GA4)!
Whether you are a digital marketer, business owner, analyst, or student, this hands-on course provides a step-by-step guide to transforming raw data into clear, interactive, and actionable dashboards—no prior coding or design experience required.
What You Will Learn & Master:
Looker Studio Fundamentals: Navigate the interface, connect data sources, and build interactive reports from scratch.
Google Analytics 4 (GA4) Integration: Connect GA4, e-commerce datasets, and external sources to centralize your marketing and business reporting.
Chart Selection & Design: Master every chart type (scorecards, tables, time series, maps) and know exactly when and how to use them.
Advanced Data Manipulation: Create custom metrics using calculated fields, functions, filters, and regular expressions (RegEx).
Data Blending: Combine multiple data sources into a single unified report to uncover deeper business insights.
Professional Dashboards: Build clean, user-friendly, and dynamic dashboards that clients and stakeholders love.
Why Learn Google Looker Studio?
Alongside Power BI and Tableau, Looker Studio is one of the most widely used data visualization platforms in the world. It is 100% free, cloud-based, and offers seamless native integration with Google's ecosystem (GA4, Google Ads, BigQuery, Google Sheets). Learning Looker Studio allows you to present complex data quickly without expensive software licenses.
Who Is This Course For?
Digital Marketers & Agencies: Track campaign performance, ROI, and client KPIs in real time.
Entrepreneurs & Small Business Owners: Visualize sales trends, customer behavior, and operational metrics efficiently.
Data & Business Analysts: Present complex insights using intuitive, interactive visual reports.
Students & Job Seekers: Build high-demand data visualization skills for modern roles in business, finance, and marketing.
Anyone Curious About Analytics: Turn raw spreadsheets and metrics into clear, meaningful visual stories.
Requirements:
A free Google account.
A web browser with an internet connection.
No prior experience with Looker Studio or GA4 is required—we start from ground zero!
Industry Applications:
The skills taught in this course apply directly across multiple industries, including Digital Marketing, E-commerce, Finance, Healthcare, and Education, where data-driven decisions are key to growth.
Get ready to master Google Looker Studio and take your data reporting skills to the next level. Enroll today and let's start building your first dashboard!