
Learn how Looker Studio blends Looker and Data Studio to enable free version dashboards. Build real-time charts from diverse data sources with a drag-and-drop interface using connectors.
Explore the Looker Studio interface, including reports, data sources, and explorer (beta), and learn to connect data with Google Analytics GA4 data sources and partner connectors.
Connect a data source in Looker Studio using the Google Analytics 4 demo account to access real-time data from the Google Merchandise Store for reporting.
Explore the dimension metric model in Looker Studio, pairing qualitative dimensions (country, device, page) with metrics (users, visits, bounce rate) to answer business questions and build charts.
Learn to create scorecards in Looker Studio, connect a Google Analytics data source, and compare metrics like views, new users, and sessions using date range and previous-period comparisons.
Explore bar charts and column charts in Looker Studio, choosing appropriate dimensions and metrics for coherent data. Learn how stacked and 100% stacked columns reveal age and gender breakdowns.
Create and interpret a treemap in Looker Studio using device category and browser to show views across hierarchical dimensions. Adjust settings and limit data to three levels for readability.
Learn to create and customize a line chart in Google Looker Studio, selecting metrics and dimensions such as age and views while managing left and right axes for clear comparisons.
Master time series charts in Looker Studio by using a date dimension to analyze sessions, views, and active users, with optional bounce rate and sparkline and smooth variants.
Explore map charts in Looker Studio, using geographic dimensions from continent to city, and configure the Google Maps API key to center, zoom, and analyze concentration with geo chart.
Explore Sankey charts to visualize hierarchical flows between related dimensions, using device category and browser with views as the weight metric to reveal shared routes across devices.
Learn to create a gauge chart in Looker Studio, set range limits and a target, and visualize performance levels for metrics like total users.
Learn how to create and customize a bullet chart in Looker Studio to compare total views against a target and defined ranges, with styling options.
Explore fixed elements in Looker Studio to enhance charts with text, images, lines, shapes, connectors, and embed options. Learn to insert links and logos for branded, cohesive reports.
Learn to manage pages and sections in Google Looker Studio, create a blank report, rename pages, group them into sections like sales and utilities, and configure navigation with a button.
Explore regular expressions and the regexp contains function in Looker Studio for advanced pattern searches. Create a new dimension to flag Galaxy mentions as Samsung devices and validate results.
Create a calculated field using regexp_match to translate device category values to Spanish, replacing desktop with escritorio, mobile with celular, tablet with tablet, and smart tv with televisor intelligent.
Learn to use regexp extract in Looker Studio to pull the parent category from the page referrer URL and analyze sessions by that category.
Create a sample Google Looker Studio report with a Google Analytics four data source, using controls to build scorecards, time series, table, map, and donut charts with previous-period comparisons.
Learn to create and configure a drop-down list in Looker Studio, filtering by country with selectable metrics like views or sessions, plus sorting, top limits, and search options.
Configure the input box control in Google Looker Studio to filter a report by typing country names. Use equals, starts with, contains, or in with comma-separated values, including regular expressions.
Discover how the dimension control selectively displays dimensions in tables, swapping chart data by country, browser, or device to reveal detailed views, with changes not supported by all charts.
Upload Dataset Estudiantes as a CSV in Looker Studio and configure a slider control to compare school grades, prior averages, and educational efficiency means with scorecards and bar charts.
Create metrics and dimensions in Looker Studio using calculated fields with the Google Analytics four data source, and build custom metrics such as created users, including sums, divisions, and percentages.
Learn how to measure Looker Studio report traffic with Google Analytics 4, set up separate accounts and properties for each report, and track viewer data with a measurement ID.
Create and configure groups in Google Looker Studio to classify regions and states, using include and remaining values, for clearer bar charts of sessions and regional analysis.
Learn to use containers to bin the views metric in Looker Studio, adding a table chart and defining custom or fixed-size intervals for clear page view classifications.
Explore data blending in Looker Studio using left, right, inner, full outer, and cross joins, with keys and SQL basics.
Master inner, left, and right joins in Looker Studio to merge personal and job data via the employee ID, using Google Sheets data sources.
This Google Looker Studio course (formerly Google Data Studio) is your ideal starting point to master one of the most essential tools for data analysis and visualization. Alongside Power BI and Tableau, Looker Studio is one of the most widely used platforms in the world of analytics, valued for its versatility and integration capabilities. This course is designed for beginners and professionals new to Looker Studio, providing a step-by-step guide through the fundamentals and equipping you with practical skills to create clear, functional, and impactful dashboards.
What will you learn?
You’ll begin by exploring the Looker Studio interface, understanding its data model, and connecting to data sources like Google Analytics 4’s Demo Account. Each lesson is designed to help you build a solid foundation in data analytics, empowering you to use Looker Studio confidently.
Throughout the course, you will:
Learn how to use each type of chart and understand its specific purpose.
Master connecting various data sources, including Google Analytics 4 and external datasets, to centralize your reporting.
Understand the core functionality of Looker Studio, from its basic tools to advanced capabilities.
Create and utilize calculated dimensions and metrics to customize your data analysis.
Apply key functions to transform, filter, and manipulate your data efficiently.
Create various report types and apply essential tools such as filters and regular expressions.
Manipulate and combine data using data blending to extract meaningful insights.
By the end of the course, you will have the skills to navigate Looker Studio with confidence, transforming raw data into clear and actionable reports.
Who is this course for?
This course is perfect for:
Digital marketers looking to track and report campaign performance.
Small business owners who want to visualize their business data efficiently.
Data analysts seeking an intuitive tool to present insights.
Students and professionals in fields such as economics, business, or IT, interested in building foundational skills in data visualization.
Anyone curious about digital analytics and eager to learn how to turn raw data into meaningful reports.
Industries where this knowledge applies:
The skills you’ll gain are invaluable in industries such as:
Digital marketing: Measure and optimize campaigns with interactive dashboards.
E-commerce: Track sales trends, customer behavior, and product performance.
Finance: Simplify reporting and showcase key metrics.
Healthcare: Visualize patient data and operational metrics for better decision-making.
Education: Analyze enrollment trends, student performance, and institutional data.
Why choose this course?
This introductory Looker Studio course focuses on practical applications, providing you with the tools and knowledge to excel in roles requiring data-driven decision-making. Whether you’re working in marketing, business, or analytics, the ability to create dynamic reports and analyze data effectively will set you apart.
Get ready to explore Google Looker Studio and unlock the power of data visualization. Let’s embark on this learning journey together and build a strong foundation for your success in the world of data analytics!