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BusinessManagementLeadership

Course 2: Tom Peters' People (Really) First

A Moral Dictate and the High Road to Profitability
Rating: 4.7 out of 54.7 (2 ratings)
9 students
Created by Tom Peters
Last updated 7/2021
English
English

What you'll learn

  • How to create a People First environment in their organization.
  • The moral responsibility leaders have to help employees prepare for the upcoming tech tsunami.
  • That good "people stuff” IS good “profit stuff”.
  • The happiness of your employees directly impacts the happiness of customers.

Requirements

  • Desire to become a better leader or manager.
  • Desire to improve your workplace.
  • Involvement in an organization such as a company or club.

Description

My 18th book. The Excellence Dividend. “PR” for a new book in today’s world centers around podcasts—about two dozen in this instance. And two dozen great interviewers! In, I’d guess, 20 of the 24 exchanges, the first question—almost to the word—was the same, “Tom, you write a lot about people. What’s that all about?” Part of me wanted to tear off the mic and walk out. But in the end I always gave more or less the same answer: “What the hell else is there?”

This course looks at the “people (what-the-heck-else-is-there?) issue” through eleven different lenses—that is, eleven steps. My goal is to inflame (!) your desire (!) to work harder (!) and more creatively (!) on the “people stuff”—and to provide you with practical (ready-to-use-today) approaches to doing so.

FYI 1: “All this” takes on the utmost urgency in the face of the “tech tsunami.” I argue that humanization of services (“extreme humanization” is my title for it) is the best product development and marketing approach to staying ahead of the tech curve. Beyond that, though, organizations of any flavor have a new-found moral responsibility to help every employee prepare for the crippling-if-we-don’t-do-this-right change coming at us.

FYI 2: Good “people stuff” is good “profit stuff”—now and, yes, in the foresee-able future. Altruism is not required.

FYI 3: Polls from all around the world report that 70 percent to 80 percent of workers are unhappy and not connected to their jobs. THAT IS A STUNNING—AND SICKENING—INDICTMENT OF LEADERSHIP.

So . . . People (Really) First, 11 Steps to Excellence and Things To Do Now.

Who this course is for:

  • Leaders and managers trying to navigate these tumultuous times.
  • Owners of small or medium size businesses.
  • Executive Level Managers.
  • Solopreneurs.
  • B-Level Managers.

Instructor

Tom Peters
Management Guru, Speaker, Author of The Excellence Dividend
Tom Peters
  • 4.6 Instructor Rating
  • 78 Reviews
  • 862 Students
  • 7 Courses

Tom is a management guru, speaker, and best-selling author.

He co-authored In Search of Excellence, which has been called "the greatest business book of all time." His 2018 book, The Excellence Dividend: Meeting the Tech Tide with Work That Wows and Jobs That Last, received praise by world-renowned experts including Seth Godin, Jack Bogle, and Bo Burlingham. Tom started the personal branding movement with an article in Fast Company called "The Brand Called You."

Tom is passionate about Excellence in the workplace and offering simple ways to make big change happen. His Excellence Now Campaign 2020-2022 includes an eBook, Excellence Now: The 43 Number Ones, a book, Excellence Now: Extreme Humanism, and a six-part online course series here at Udemy called Excellence: Now More Than Ever. Tom, called "The Red Bull of Management Thinkers," is now offering his expertise on Udemy so that you can create a workplace that people love.


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