Corporate Strategy- Fundamentals & theories

Name: Corporate Strategy- Fundamentals & theories
Rating: 4.2 (114 reviews)

Understanding of concepts - Strategic management & its implications

Created byPuneet Sethi

Last updated 7/2021

English

English [Auto],

What you'll learn

Corporate Strategy & its implications

Course content

1 section • 8 lectures • 48m total length

Introduction7:54
Identify the corporate strategy as a plan guiding resource deployment to compete and satisfy stakeholders, compare top-down and bottom-up planning, and analyze internal strengths, weaknesses, and external opportunities and threats.
Strategy Management Process4:03
Learn the four-step strategy management process—define clear, measurable objectives, analyze options, formulate strategies, implement them, and evaluate and control performance to achieve organizational objectives.
Theories Of Corporate Strategy - Ansoff Matrix6:35
Explore the Ansoff matrix and its four growth strategies—market penetration, market development, product development, and diversification—linking product and market choices to growth.
BCG Matrix5:59
Explore the BCG matrix, a product portfolio tool that evaluates market share and industry growth to categorize units into stars, cash cows, question marks, and dogs.
Porter Matrix6:32
Explore Michael Porter's five forces framework: industry rivalry, threat of new entrants, bargaining power of buyers and suppliers, and substitutes—and how these forces shape strategy and profitability.
Porter Generic Model6:28
Porter's three generic strategies—cost leadership, differentiation, and focus—and learn how firms compete by lowering costs, delivering unique products, or targeting specific market segments.
Completive Analysis Model10:28
Analyze competitors, government policies, and environmental concerns, along with external factors outside management control, to position your firm; apply four strategies: stability, expansion, defensive, and combination.
Conclusion0:24
Celebrate completing this course on corporate strategy by reflecting on its implications, and share any suggestions or questions in the YouTube comments.

Requirements

No requirement

Description

Strategy is overall plan of a firm deploying its resources to establish a favorable position & compete successfully against its rivals.

It describe and determine an approach for the company that builds on its strength , vision & mission.

It has two approaches: top-down; bottom-up

1. Top down strategic planning describes an approach to strategy formulation in which

corporate centre determines mission, strategic intent, objectives & strategies for the

org. as a whole & for parts. Unit managers are seen as implementers of pre-specified

corporate strategies

2. Bottom up strategic planning is the approach where corporate center doesn’t

conceptualize its strategic role, rather, they prefer to act as a catalyst & facilitator,

keeping things reasonably simple & keeping itself to broader strategic intent

If you want to be a business owner or a corporate executive whose job involves business decisions,

then you will certainly need to equip with following concepts:-

Corporate Strategy
Strategy Management Process
Theories of Corporate Strategy

Theories are :-

- Ansoff Model

- Porter Matrix

- Porter Generic Model

- Generic Strategic Theory

- Glueck & Jauch Theory

These are interesting and important view points and to build a solid base for understanding Corporate Strategy & management

Each of these concepts is explained in a clear and effective way and I tried cover most important topics with the necessary level of detail.

The course covers real-life examples, which makes it even more fun and easy to understand.

Who this course is for:

Any student who want to learn about Corporate Strategy & mangement