Corporate Strategy- Fundamentals & theories

Understanding of concepts - Strategic management & its implications
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48min of on-demand video
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Corporate Strategy & its implications


  • No requirement


Strategy is overall plan of a firm deploying its resources to establish a favorable position & compete successfully against its rivals.

It describe and determine an approach for the company that builds on its strength , vision & mission.

It has two approaches: top-down; bottom-up

1. Top down strategic planning describes an approach to strategy formulation in which

corporate centre determines mission, strategic intent, objectives & strategies for the

org. as a whole & for parts. Unit managers are seen as implementers of pre-specified

corporate strategies

2. Bottom up strategic planning is the approach where corporate center doesn’t

conceptualize its strategic role, rather, they prefer to act as a catalyst & facilitator,

keeping things reasonably simple & keeping itself to broader strategic intent

If you want to be a business owner or a corporate executive whose job involves business decisions,

then you will certainly need to equip with following concepts:-

  • Corporate Strategy

  • Strategy Management Process

  • Theories of Corporate Strategy

Theories are :-

- Ansoff Model

- Porter Matrix

- Porter Generic Model

- Generic Strategic Theory

-  Glueck & Jauch Theory

These are interesting and important view points and to build a solid base for understanding  Corporate Strategy & management

Each of these concepts is explained in a clear and effective way and I tried cover most important topics with the necessary level of detail.

The course covers real-life examples, which makes it even more fun and easy to understand.

Who this course is for:

  • Any student who want to learn about Corporate Strategy & mangement


E-Learning Enthusiast
Puneet Sethi
  • 4.2 Instructor Rating
  • 47 Reviews
  • 1,995 Students
  • 4 Courses

Welcome to Udemy ,

My name is Puneet Sethi.

I am an ex banker, served in India ‘s top 3 banks i.e SBI, PNB & HDFC at managerial positions.

I have many years of teaching experience in subjects like economics, banking & finance. I have taught on various education platforms.

My teaching style is primarily centred on class engagement and I have an approachable, inclusive style of teaching that is flexible enough to impart necessary skills & knowledge to my students.

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