Corporate Strategy- Fundamentals & theories
- No requirement
Strategy is overall plan of a firm deploying its resources to establish a favorable position & compete successfully against its rivals.
It describe and determine an approach for the company that builds on its strength , vision & mission.
It has two approaches: top-down; bottom-up
1. Top down strategic planning describes an approach to strategy formulation in which
corporate centre determines mission, strategic intent, objectives & strategies for the
org. as a whole & for parts. Unit managers are seen as implementers of pre-specified
2. Bottom up strategic planning is the approach where corporate center doesn’t
conceptualize its strategic role, rather, they prefer to act as a catalyst & facilitator,
keeping things reasonably simple & keeping itself to broader strategic intent
If you want to be a business owner or a corporate executive whose job involves business decisions,
then you will certainly need to equip with following concepts:-
Strategy Management Process
Theories of Corporate Strategy
Theories are :-
- Ansoff Model
- Porter Matrix
- Porter Generic Model
- Generic Strategic Theory
- Glueck & Jauch Theory
These are interesting and important view points and to build a solid base for understanding Corporate Strategy & management
Each of these concepts is explained in a clear and effective way and I tried cover most important topics with the necessary level of detail.
The course covers real-life examples, which makes it even more fun and easy to understand.
Who this course is for:
- Any student who want to learn about Corporate Strategy & mangement
Welcome to Udemy ,
My name is Puneet Sethi.
I am an ex banker, served in India ‘s top 3 banks i.e SBI, PNB & HDFC at managerial positions.
I have many years of teaching experience in subjects like economics, banking & finance. I have taught on various education platforms.
My teaching style is primarily centred on class engagement and I have an approachable, inclusive style of teaching that is flexible enough to impart necessary skills & knowledge to my students.