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Corporate Communications 101
1,612 students
Corporate Communications 101
Learn how & why corporates communicate with us
Created byMaha Moustafa
Last updated 1/2021
Arabic
Arabic [Auto],
What you'll learn
- What is Corporate Communications?
- Why is it important for corporates?
- The difference between Corporate Communications & Marketing
- What are the skills & capabilities required to work in that field
- How to develop a successful communication campaign plan
Explore related topics
Course content
8 sections • 17 lectures • 48m total length
Requirements
- Arabic speakers who understand English
Description
Corporate communications is defined as activities involved in managing both internal and external communications in a workplace – this can include internal presentations, staff newsletters, media releases for journalists, investor correspondence, social media and more.
In this course, we'll discuss how corporates communicates with different stakeholder to strengthen their brand equity, and together we'll see what it takes to work in this amazing field, and how to develop a successful communication campaign.
The course will cover the following key points:
What is Corporate Communications
Importance of Corporate Communications
Corporate Communications Framework
Difference between marketing and corporate communications
How its reflected in organizations
Skills & Capabilities needed to work in field
Myths & challenges about Corp. Comms
Develop a Corporate Communications Campaign
Who this course is for:
- Anyone interested in communications, branding, and marketing