Professional Diploma in Copywriting and Business Writing
What you'll learn
- Course about profession of copywriter, prospects
- What is copywriting and who is copywriter
- Text styles and formats
- How to effect on reader through the text
- Texts for social media
- Texts for landing page
- SEO texts
- Selling texts
- Commercial offer
- Technical tasks
- How to look for a job
- No special requirements. Course for any who want to build a career at marketing, sales, management, business and entrepreneurship.
Welcome to course: Professional Diploma in Copywriting and Business Writing
You will know about: what is copywriting, its prospects, selling texts formulas, how to write SEO-texts, how to write texts for social media, SMS mailing, email mailing, how to write texts for landing pages, how to affect on reader and their emotions, how to write emotional texts, structure of commercial offers and technical tasks, how to look for a job and lifehacks for applying for a job.
Course provided by: The Retail Banking School, Lisbon, global banking, fintech and business school.
Course Instructor: Zhansaya Berdikulova,
● Invictus Fitness Club chain
● The first advertising agency
● Cardiocenter "Cardio"
● Educational Center
● Educational and charitable project "Garyshker"
Bachelor of Economics and Business of University of International Business
Master of Economic Sciences of M.Auezov South Kazakhstan University
After finishing a course you will get: key knowledge about the work of a copywriter, text formats, how to write them and where to use them; selling texts and their formulas; rules for writing sms and email mailing; rules and structure of writing seo texts; rules for writing a commercial offer; text styles, where and how to look for work
1. About profession, text styles and formats
2. Emotions in texts
3. Texts for social media and landing page, SEO text
4. Selling texts
5. Commercial offer
6. Technical specification, where and how to look for a job
Course Full Description and Welcome Letter:
Welcome to the сopywriting course
In this course, we will learn the key and most important knowledge and skills for a copywriter. The course is compiled based on my experience and the requirements of different companies.
I want to draw your attention to the fact that each lesson has its own homework. By completing these tasks, you will be able to better understand the material covered and already replenish your portfolio.
After completing this course, you can safely get a job without being afraid of not knowing something.
A little about me
My name is Zhansaya, but for you I'm just Saya
I've been writing since I was a teenager. At first it was longreads for my Instagram, then I decided to monetize my skills and got a job as a copywriter in an educational center. Then I worked as a freelance copywriter in an advertising agency, in the medical and educational fields.
I really love this profession: it gives you the opportunity to express your creativity, regulate your work schedule and grow professionally.
I wish you new knowledge and hope that the course will be useful and effective for you!
social media content creation
digital content creation
content writing course
seo content writing
Who this course is for:
- Course for any who want to build a career at marketing, sales, management, business and entrepreneurship.
MTF Institute of Management, Technology & Finance
MTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on higher & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance.
MTF R&D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things.
MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry, and resident of the incubator "The Fintech House of Portugal".
MTF is present in 200 countries and has been chosen by more than 160,000 students.
The Institute of Management, Technology and Finance (MTF), a leading institution dedicated to providing practical and cutting-edge education in the fields of business, technology, and finance. Our institute has a history that began in 2021 as The Retail Banking School, focused on addressing the practical and modern challenges of the retail banking industry, finance, and fintech. However, recognizing the evolving needs of the business world, we underwent a transformative redevelopment in 2023, becoming the Institute of Management, Technology and Finance. This redevelopment enabled us to expand our focus and cater to the growing demand for expertise in IT, technology areas, business, and entrepreneurship.
Our Motto: Scientia et Pratique. At MTF, we pride ourselves on our strong commitment to practical business knowledge. We understand that success in the modern professional landscape requires not only theoretical understanding but also the ability to apply that knowledge in real-world scenarios. Our curriculum is designed to empower our students with the necessary skills, tools, and mindset to excel in their chosen fields. Through hands-on projects, case studies, and experiential learning, we ensure that our students gain the practical expertise needed to thrive in today's dynamic business environment.
We believe in fostering the growth and development of our students on multiple levels. Beyond imparting technical knowledge, we place great emphasis on nurturing a growth mindset, enabling our students to embrace challenges, adapt to changes, and continuously evolve in their careers. We support the development of our students' skillset by providing access to state-of-the-art resources, cutting-edge technologies, and industry-relevant tools. By doing so, we prepare our students to become agile professionals capable of navigating the complexities of the business world.
At MTF, our mission is to provide valuable knowledge that supports the building of successful careers and businesses. We are dedicated to equipping our students with the skills, insights, and practical know-how they need to make a positive impact in their professional endeavors. We strive to foster a learning environment that promotes innovation, creativity, and ethical decision-making. Our values revolve around excellence, integrity, collaboration, and a student-centric approach. We are committed to empowering our students to become industry leaders and change-makers.
We understand that learning is a lifelong journey, and we recognize the importance of continuous professional development. The business landscape is ever-evolving, and staying ahead requires a commitment to learning and staying updated with the latest trends and advancements. As an institute, we are dedicated to being a provider of valuable knowledge and skills that can help professionals thrive in their respective industries. Through our rigorous curriculum, ongoing research, and partnerships with industry leaders, we strive to ensure that our students receive the highest quality education that prepares them for the challenges and opportunities of the future.
Join us at the Institute of Management, Technology and Finance and embark on a transformative educational journey. Discover your potential, unlock new opportunities, and become a catalyst for change in the dynamic world of business, technology, and finance.
MTF in numbers:
> 575 000 students of all programs
> 160 000 unique students
digital presence at 200 countries
our students speak at English & 67 other languages