The Complete Copywriting Course | Write to Sell & Persuade

Co-create this goal setting workshop to boost motivation and consistency, making you ten times more likely to finish the course and implement the strategies.

Set a specific, measurable, achievable, relevant, and time-bound goal during a one-minute writing exercise, align it with your vision, and define a deadline or 'happy line' to guide your copywriting.

Set your intention for this course by defining your why and your time-related goals, whether you’ll complete the full course, finish the exercises, or build a minimum viable product.

Set a clear course intention and identify what can stop you, from fear and motivation lapses to time or deprioritizing, through a one-minute thought exercise.

Clarify your goal and why you have an intention for the course, then craft a practical strategy to overcome the things that stop you, using reminders and accountability.

Schedule your time commitment in the calendar to turn your goal into action, define your why, and plan strategies to overcome stoppages.

Sign an contract with yourself as your accountability partner, detailing your goal, why, timestamp, and location, then print and place it visibly to boost follow-through and trust your future self.

Align your goals with a clear plan, purpose, and strategy to accomplish what you set out to do; dive into the goal setting workshop and start mastering the course material.

Congratulations on finishing the intro; apply to work with the instructor's marketing agency on ads, social media strategy, monetization, and development as we dive into the rest of the course.

Discover copywriting fundamentals, including what copywriting is, how it persuades to drive sales, and that you don't need to be a writer or native speaker for B2B or B2C writing.

Learn copywriting as a science anyone can master, using the right words in the right order to solve customers' problems and drive sales.

Compare B2B and B2C audiences, motivations, sales cycles, language, and formats to craft copy that builds relationships, satisfies needs, and drives decisions.

Explore how copywriting differs from regular writing and contrast B2B with B2C, as you progress from the fundamentals to the next section.

The course teaches you to generate copywriting ideas quickly by creating a reader persona, spying on competitors, and building a swipe file to boost sales and traffic.

Create your user persona as the first step in copywriting by researching demographics, fears and dreams, and behavior through social media, reviews, and interviews to craft personalized, high-conversion copy.

Spy on your competition by capturing the words rivals and their customers use, and build a swipe file from reviews, Trustpilot, Facebook Ad Library ads, and YouTube content.

Create and maintain a swipe file as a copywriter's secret weapon, gathering interesting words, customer problems, past attempts, and ideal outcomes to fuel persuasive copy.

Learn to generate copywriting ideas with a clear persona, spy on competition, and build a powerful swipe file to guide your copywriting journey.

Explore timeless copywriting formulas, including what's in it for me, pain-agitate-solution, and Aida, and learn to flip features into benefits for selling and persuading.

Discover the what's in it for me principle in copywriting, learning to emphasize customer benefits over features, create instant gratification, and boost conversions.

Master the pain, agitate, and solution (pas) copywriting formula to describe a customer problem, deepen the pain, and present a simple, persuasive solution for better results.

Explore the AIDA copywriting formula—attention, interest, desire, and action—and learn how this oldest, flexible framework hooks readers and drives action in marketing.

Learn to flip features into benefits using a simple so what hack, turning product specifications into customer-centered value and benefit-driven copywriting for stronger persuasion.

Explore timeless copywriting formulas you can use indefinitely, as these methods will remain effective for 100 years. Complete the assignments and exercises to reinforce these essential techniques.

Apply proven copywriting formula to your case and begin writing easily, using fomo and social proof to turn objections into winning achievements and persuade buyers.

Explore how fear of missing out (Fomo) drives purchasing through time, quantity, and access scarcity, with authenticity, clear terms, and pro tips for balanced, responsible use.

Explore social proof in copywriting, including testimonials, ratings, case studies, influencer endorsements, and crowd wisdom, to persuade and build trust.

Learn to turn objections into assets by acknowledging concerns and offering counterpoints. Build trust by knowing your customer persona and reframing common objections across cases like fitness, software, and travel.

Identify and apply power words that trigger emotions to drive action, using categories like urgency, exclusivity, safety, curiosity, and temptation, with a swipe file for reuse.

Apply diverse copywriting strategies, from FOMO to social proof, to every piece of copy and implement what you learned in the next section.

Master the two pillars of effective copy: headlines and calls to action. Learn how strong headlines grab attention and powerful CTAs drive readers to take action.

Master headlines using the four use principles: urgent, unique, ultra specific, and useful. Apply ab testing, power words, and concise language to boost engagement, use numbers, and avoid clickbait.

Use direct, active language and concise copy to craft calls to action; test with split testing, apply power words and urgency, and avoid overload or multiple CTAs.

Celebrate completing the two fundamental pillars of copywriting: headlines and calls to action. Advance into the next section to continue sharpening your pro copywriter skills.

Explore the introduction to AI with a focus on ChatGPT, and uncover how the engine works under the hood and what powers this technology.

Define artificial intelligence and trace its evolution from rule-based systems to advanced machines, highlighting Deep Blue, Watson, and AlphaGo as key milestones.

Large language models are AI trained on text to predict next word and generate human-like text for copywriting, but they don't truly understand language, can reflect biases, and can err.

Explore how ChatGPT learns through pre-training and fine tuning, and how prompts and prompt engineering shape its outputs, bias, and continual improvement through human feedback.

Leverage artificial intelligence in copywriting to boost productivity, generate ideas, and overcome writer's block. Personalize at scale with your data, translate with cultural nuance, and save costs.

Explore current AI capabilities and limitations of ChatGPT, including text generation, code and table outputs, and how adaptability, creativity, and prompt engineering create a competitive advantage for business and freelancing.

Learn to use AI ethically and with integrity by recognizing bias, ensuring transparency and accountability, and using AI as a collaborative coach rather than a copy-paste tool.

Explore how ai generates text from learned patterns, why it isn’t direct copy, and how plagiarism and copyright concerns apply in practice, with emphasis on transparency and originality.

Explore how AI evolved into LMS and gave rise to ChatGPT, recognizing its power to speed up work and save costs, while committing to ethical, transparent use.

Explore an introduction to ChatGPT and AI fundamentals. Walk through the ChatGPT interface, uncover key features, and aim to master the tool.

Explore OpenAI's drive toward artificial general intelligence and its products, including ChatGPT for text and DALL-E for image generation, with a quick DALL-E walkthrough.

Master prompt engineering with dall-e to generate original product images in seconds, explore prompts and image uploads, edit and generate variations, and leverage credits for cost-efficient copy and social posts.

Explore the ChatGPT interface, sign up and log in, and master prompt engineering from basic models—3.5 and 4—to browse with Bing and plugins in this practical walkthrough.

Master prompt engineering for ChatGPT by improving input quality to boost output, and design engaging social posts—from before-and-after visuals to quotes and carousels—on health and glucose topics.

Explore real-time internet research with Bing using a browsing model to pull current resources, verify bios, and craft up-to-date biographies like Darius Moore, CEO of Vitality Therapeutics.

Discover how plugins power your ChatGPT use, reading links and handling YouTube, PDFs, PPTs, and images, while prompt engineering helps generate diagrams for persuasive marketing copy.

Master continuous output generation by using a single chat window and feeding company information to generate tailored copy, emails, scripts, and marketing ideas.

Learn the basics of ChatGPT, OpenAI, DALL-E, and available APIs, and master the essential interaction with ChatGPT to become a pro.

Dive deep into the possibilities and features of ChatGPT beyond the basics, as you begin to understand the power of this incredible tool.

Understand the dynamic ChatGPT limits, including a roughly 4000-character cap for prompts and responses, and use chunking and bulking with continuous prompt generation to overcome them in copywriting workflows.

Explore the full range of ChatGPT input types, from text and code to math equations and web links, then unlock enhanced inputs with plugins like link reader and video links.

Explore image input types with the image editor plugin, blur an image by 50%, and generate a shareable result, while noting text-based copywriting and code edits use diverse inputs.

Learn to use ChatGPT as a copywriting tool, double-check its high confidence outputs, and treat it as a resource—not a last resort.

Master prompt engineering basics, including zero-shot, one-shot, and few-shot prompting, and learn how prompt variables and input/output types shape ChatGPT outputs for better results.