Copywriting - The Psychology Of Your Irresistible Offer
What you'll learn
- The top 8 psychological elements to include in your marketing offer.
- How to present your price so it looks like the best deal ever, even if you sell a product or service for $500.
- How to “frame” your value proposition.
- How to communicate clearly and get your message across with 100% accuracy every time.
- How to prove what you promise, so your prospects trust you, like you and buy from you.
- You will learn how to create urgent situations that cause people to act quickly!
- You will learn how to increase the value of your proposition by adding bonuses and other incentives.
- You will learn the top 2 rules when it comes to adding a bonus to your offer.
- How to remove risk or even better reverse it.
- How to ask for action in a way that doesn’t sound like a sleazy sales person.
- You will learn the biggest secret of creating a successful offer. (Building a relationship first and then sell)
- You will see a real-life application of the psychological principles taught in this course.
- You will learn how to use your personal story as the ultimate sales tool
- You will learn few of the most potent formulas for writing copy.
- You will learn the best place to utilize your marketing story for optimal results.
- You will learn basic segmentation principles - psychographic as well as demographic segmentation.
- You will learn top 3 rules when writing a marketing story.
- Basic understanding of marketing and business.
- Willingness to learn
Do you want to acquire the skill of writing irresistible and extremely powerful marketing offers?
Have you invested fatiguing months of product creation and when finally your product or service is ready there is a lack of sales?
Do you want to know the exact psychology triggers and tactics used by the MOST successful and filthy rich online entrepreneurs?
If you’ve answered “yes” to even one of these questions, then enrolling in this course will be the best decision you’ve made this year.
2020 IMPORTANT UPDATES:
A whole mini course has been added - The Art Of Storyselling And The Mind-Blowing Power Of Your Personal Story
A second mini course - Scarcity Marketing (Examples, Best Tools, Step-By-Step On How To Set Up A Campaign)
I've added a (frequently updated) list of books that I recommend on the topics of marketing and copywriting!
Over 407 positive reviews and 13908 students!
My name is Vladimir Raykov and I do marketing.
I have a Bachelor’s degree in Marketing. I work as a Marketing Manager, I teach very successful courses on Marketing Psychology and Copywriting. I’ve created and launched over 20 digital products. I also teach over 60,287 students from 155 countries.
So much for me, let’s see what you are going to learn:
In this course will learn how to create and present irresistible offers that people buy! This is a part of the art and science of copywriting and as one of the most successful copywriters who has ever lived said:
“It Is The Deal... The Offer... The Proposition You Are Making That Is The Heart And Soul Of Great Copywriting!“ Gary Halbert
Even if you have some experience with copywriting, if your offer is poorly presented you will have terrible results. Because strong copy will not overcome a weak offer, but in many cases, a strong offer will succeed in spite of weak copy written by marketing morons.
HERE'S JUST A SMALL GLIMPSE OF WHAT YOU'LL LEARN INSIDE
The top 8 psychological elements to include in your marketing offer.
How to present your price so it looks like the best deal ever, even if you sell a product or service for $500.
How to “frame” your value proposition.
The number one question prospects have in their minds – if you don’t address this question your sales will suffer.
How to communicate clearly and get your message across with 100% accuracy every time. You should understand that marketing is communication. You will learn about the “Ladder Of Abstraction” which I call the “Holy Grail” in marketing.
How to prove what you promise, so your prospects trust you, like you and buy from you. Plus, you will see a noble marketer who sells his 25000 dollar program ONLY by using a video testimonial - the power of social proof.
You will learn how to create urgent situations that cause people to act quickly! And this is scientifically proven to work. You will learn two powerful ways to utilize the Urgency Principle.
You will learn how to increase the value of your proposition by adding bonuses and other incentives. You will learn the top 2 rules when it comes to adding a bonus to your offer. So many people mess this up. Plus, you will learn exactly what kind of bonuses to consider.
How to remove risk or even better reverse it. This technique alone is so powerful that would easily increase your conversions if you apply it in the right way.
How to ask for action in a way that doesn’t sound like a sleazy sales person.
You will learn the biggest secret of creating a successful offer. By applying the information from that particular lecture it is 100% guaranteed that all the other elements of your offer will work times better.
I also have a case study for you. I share my personal experience, how I applied the skills you will perfectly know when you complete the course, to attract business partners.
I explain every concept by providing you with great, world-class examples of the most successful copywriters in the world. So, you will be learning about proven strategies. Not vague theories.
Just for a second imagine what it would be to have the skill of writing amazing offers, deals, propositions! This very skill may skyrocket your sales by 2 or 5 or 10 times and even more.
Even if you have the best product in the world if you don’t know how offer it to your prospects, it won’t be successful. You need to have copywriting skills to make it happen.
WHAT DO OTHER STUDENTS SAY ABOUT THE COURSE?
"An excellent and thorough course, taught by Vladimir Raykov, and International Marketing Expert. Mr. Raykov, certainly knows the subject matter of this course and his teaching style, delivery, presentation, and the quality and content of the videos that he has produced for the lectures in this course are amazing. I highly Vladimir, as one of Udemy's finest Instructors and suggest this course to any and all who desire to learn more of the psychology, methods and technical skills that can make them become more successful copywriters!" - Dallas Bowman
"This course is amazing and inspiring. I appreciated very much Vladimir calm voice, the clear and specific language he used, the fact that he mixed theory and practice always concentrating on teach the best way to do a good copywriting job. I loved the simple psychological processes he explained: they gave to the all course a deeper and more complex view." - Elisa Magnani
"Vladimir explains in an easy and step-by-step way to you to create a well planned irresistible offer. He provides real-life examples of successful copywriting sales pages that makes millions in sales. The copywriting knowledge gained in this course will make you jump and act quickly to see the good results." - Yaritza Luyando
"Hi guys, if you have a product or service to sell then you MUST enroll this course now! If you have anything to sell, but you are not capable to create an offer that is irresistible and your prospect or clients can't refuse, then this course is for you. Without the ability to create irresistible offers, your product or service will remain usnold and lose a lot of money. So, enroll now and start to create irresistible offers immediately! Thank you Vlad, great course as always." - Pasqualino Desini
"This is a very good course in writing copy for ads. Vladimir presents the concepts and techniques requisite to developing customer winning copy. I enjoyed his course and his presentation." - William Oliver
"The formula to step-by-step approach to creating your own irresistible copy. What I really love - and can trust - about all Vladimir's courses is that he have spent the time to research and refine the best method possible and literally spoon feed his students the information. He always gets you further than other instructors and teaches in a manner that's very easy to comprehend." :) - Young In Park
THIS COURSE IS IDEAL FOR:
And people from any occupation that requires writing marketing copy for the purpose of getting response and action.
I invite you to join our community and develop your copywriting skills to sell more of your products almost overnight.
Go take this course and if for some reason you don’t like it, you have 30 days, unconditional money-back guarantee. No questions asked, No hassle. No hard feelings.
Click the “Buy Now” button right now!
I’m waiting for you inside the course! We’ve got a lot to cover.
There is no risk whatsoever. So, let’s get started!
My name is Vladimir Raykov and remember - stay purposeful!
Who this course is for:
- Online entrepreneurs
- Book authors
- Online marketers
- And people from any occupation that requires writing marketing copy for the purpose of getting response and action.
Vladimir Raykov works as an Agile Product Manager (certified Scrum Master and Product Owner) in an innovative and highly developing company for software solutions.
Vladimir has a Bachelor's degree in Marketing and has completed courses on a Master's level on Entrepreneurship and Innovation and Knowledge at Copenhagen Business School.
He is an author (How To Build Your Successful Online Teaching Business), and one of his deepest passions is leadership - bringing out the best in people. Moreover, Vladimir is certified by Case Western Reserve University on a course - Inspiring Leadership Through Emotional Intelligence.
His highest priorities are family and friends. He does and is interested in online teaching and learning as he thinks that these two terms are the new currency of the future.
A firm believer in education, Vladimir is willing to share his knowledge with others.