Copywriting that sells for ambitious people

Text writing for ambitious entrereneurs and writers that want to sell more
Rating: 4.4 out of 5 (288 ratings)
12,248 students
Copywriting that sells for ambitious people
Rating: 4.4 out of 5 (288 ratings)
12,248 students
How to identify your target audience
How to research your target audience
How to write texts that will convert for that target audience
You will be able to put together a content plan
You will be able to identify customers in different buying stages
You will be able to write for these different customers
You will be able to write texts about any subject
You will be able to sell through texts

Requirements

  • You should be able to use a pc
  • you should be able to use Microsoft word or any other word processor
  • You should be able to access social platforms
  • You should be able to use google
  • You should want to be able to sell more or make a living off copy writing
Description

Thank you so much for taking you time to enroll in this course. I hope it can help you as much as this information helped me and The Book Marketing Expert.

Although this information will tell you in detail how to format your copy, the main reason this course has been built, is to tell you what content and copy sells better than the other, and how to become good at writing the kind of copy or text yourself. This all has nothing to do with how long or short your text or book is or how pretty you have formatted it. The first thing you will always need to find out is who your audience is and what motivates them to buy. If you know this, you will know what information they need and what kind of text you will need to make them open their wallets and buy.

It all balances on how much value you deliver to your audience and customers and how you can relate to the people you cater to. Try to think about how you can help them and how much help you can offer them. This will determine how many leads you can convert and how deep they are willing to dig into their wallets. That is what makes the difference between good writers and AMAZING writers.

Most of the world’s most successful writers, authors and copywriters use and follow similar principles and patterns. They all seem to create content that addresses specific human wants, needs and desires. Why? Well, they want to build rapport with their readers, clients and leads. They want to reach out and – although they profile themselves as experts, they bring themselves to a level recognisable by all readers.

So who the hell am I and what can I teach you about copywriting and marketing? Well, my name is Lieze and I have been writing since I could hold a pen. And even before I learned to write Moon, Rose and Fish – which were the first three words thought in our school, I was telling my teddies stories long after my parents had kissed me good night.

I am currently living in London and working as a marketer for The Book Marketing Expert, helping authors and writers to market their books. I love my job and I love teaching people how to write and how to write effectively. 

Who this course is for:
  • Ambitious writers
  • Writers who want to work from home
  • Authors and writers who want to go freelance
  • Entrepreneurs that want to sell more products and services
  • Business owners that want to reach the next level with their business
Course content
5 sections • 32 lectures • 1h 14m total length
  • Introduction
    02:34
  • Copywriting : A definition
    04:36
  • The elements of copywriting
    02:29
  • Copywriting and motivation
    03:02
  • Introduction
    00:53
  • The importance of research
    02:20
  • Qualification and Credibility
    02:14
  • The Audience
    03:34
  • Asking the Right Questions
    04:18
  • Using social proof to convince people
    01:07
  • How to write with authority
    01:45
  • Frame your prospect’s expectations
    01:05
  • Build a relationship with your prospects
    03:14
  • How to pull your readers into the article
    01:38
  • How to cater to Detail Orientated Readers
    01:34
  • How to cater to the Skeptics
    02:54
  • How to cater to Skim Readers
    01:31
  • How to cater to Get To The Point Readers
    01:09
  • How to cater to all these people in the same text
    00:46
  • What motivates people to buy
    05:07
  • how to compel people to buy
    01:17
  • How to give your reader a reason to act
    00:44
  • Writing copy that sells
    01:04
  • Answer your readers’ questions
    01:07
  • Turning Objections and concerns
    03:02
  • The importance of headlines
    02:19
  • Inferring
    01:34
  • Credible sources
    00:47
  • CTA Guidelines
    02:05
  • Copy Template
    02:53
  • Copy Template
    01:09

Instructor
Lieze Neven
  • 4.3 Instructor Rating
  • 290 Reviews
  • 12,259 Students
  • 2 Courses

Hi my name is Lieze Neven and I am a marketer, podcaster and blogger living and working in London. I absolutely love the publishing world and business and I enjoy teaching people everything there is to know about it. I love seeing people hit their goals and targets and become best selling authors. 

I run a very popular podcast called The Write Way, where I interview professionals and authors to help authors and writers write, publish and market their books. My goal is to help at least 1.000.000 author to achieve their goals and make their dreams come true. 

If you have any questions, you can always reach out. I would love to help you with any questions or requests you have!