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Copywriting - How to get your readers' attention

Copywriting - How to get your readers' attention

Convert your readers and viewers into customers with convincing copywriting skills
Created byIqra University
Last updated 8/2021
English

What you'll learn

  • To be able to access the importance of a good copywriter.
  • To be able to examine the requirements of a good copy.
  • Understand the skills required for writing effective copy.
  • Identify the various copy devices as clichés, emotive words, exciting words & action words.
  • Highlight the used of various literary devices used in copy.
  • To be able to apply the literary devices in their copy.
  • Examine the characteristics of the different elements of copywriting.
  • Attempt to use the elements to their best use and achieve the core purpose of attracting readers.
  • Determine the importance of a good copy and illustration mix.
  • Understand design basics for wordy people.
  • Evaluate best possible translation of idea into a concept.
  • Translate the concept into creative copy and visual combination.

Course content

9 sections • 16 lectures • 1h 49m total length

  • Faculty Introduction0:19
  • What is Copywriting6:22

    Copywriting crafts concise, persuasive messages that boost brand awareness and move readers to action, unlike ordinary writing that lists features. It turns features into one line that captures the benefits.

  • 3 C’s of Effective Copywriting5:26

    Explore the three c's of effective copywriting—catching attention, triggering emotion, and convincing action—to boost sales, SEO, and engaging brand messaging.

Requirements

  • English language skills.

Description

The course discusses the art and science of copywriting as a skill that helps to sell a product or service by convincing the prospective customers to take action. In other words, it is simply like hiring one salesman to reach all your customers at once using the right copy used on web pages, blog post, ads, brochures, and all the promotional material. Copywriting is the underlying force that gives meaning to the design and lays the foundation for content marketing, SEO, and growth hacks. Copywriting is the art of converting readers & viewers into customers with compelling storytelling and convincing the need of the product by highlighting the benefits as glorified features and a must-have. It is a journey from the product brief, leading to the big idea, translating it into creative concepts with effective copy and illustrations until its final layout. The course not only focuses on the process of copywriting, it builds an insight for analysis, critique, and appreciation.

The course introduces students to the role of copywriter in modern agency system. Students will be introduced to the rules and different devices used for copywriting and will gain an understanding of market expectations for a good copy. Students will explore the role of visual concepts in holistic view with the copy mix and learn how to synchronize the copy with visuals. This course will engage students in creating creative campaign concepts to enable them to translate Big Idea into creative concepts.

Who this course is for:

  • Students interested in learning how to write catchy and attention grabbing copy for advertisements and other written content.

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