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30-Day Money-Back Guarantee

This course includes:

  • 3 hours on-demand video
  • 2 articles
  • 44 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
Marketing Content Marketing Copywriting

Copywriting secrets - How to write copy that sells

Discover the secrets of copywriting success from the master. From novice to pro in easy stages
Rating: 4.4 out of 54.4 (5,317 ratings)
38,035 students
Created by Len Smith, Sean Kaye
Last updated 4/2018
English
English, French [Auto], 
30-Day Money-Back Guarantee

What you'll learn

  • Structure and write compelling sales copy
  • Apply the power of emotional drivers, even when writing in a B2B environment
  • Beat run-of-the-mill writers who focus on 'needs
  • Write powerful calls to action
  • Understand how to leverage features, benefits and advantages
  • Craft professional press releases that get published
  • Know how to become a Voice in their Industry
  • Understand how to schmooze bloggers and the press to get published
  • Interview end customers with confidence to create persuasive case studies
  • Use the power of words to generate more sales leads
  • Glean from a wealth of real-life examples
  • Master White Papers - the most powerful way to generate sales leads bar none
Curated for the Udemy for Business collection

Requirements

  • A strong desire to be a great writer. Free links are provided to all software needed (even Word!)

Description

Let me share my copywriting secrets with you.

Copywriting can boost your sales, improve your market penetration and your margins. Good copywriting can do a whole lot better. And world class copywriting can transform your performance out of all recognition. I’m going to show you how.

A unique insider’s view

I've been a top copywriter for 30 years or more, with clients ranging from startups to major corporations. Names like IBM, Vodafone, Lloyds, PricewaterhouseCoopers, the BBC , Travlex, Oracle, one of the world's top business schools, a number of big pharma companies and lots in the financial services arena. Not to mention one of TV's Secret Millionaires.

A shoulder to lean on

Just like my other courses, I'm always available to answer your queries, or to explain things further, usually within 24 hours; I love to help. And, just like my other courses, this one will grow over time as students suggest new topics. It's a LIVING course that’s yours for life.

How is this course different?

There are lots of great courses on copywriting. Pity they never get much further than sales copy. They bang on about the consumer when there’s a whole, profitable B2B marketplace out there.

In this course, I focus on a whole range of business copywriting. Sales copy? Sure, in spades. But I also cover things like press releases. How to write them and what to DO with them once you have written them. Like getting published.

We'll look in detail at how to write case studies, web copy that’s optimized, White Papers, and how to become a Voice in Your Industry - where editors will actively seek out your expertise. And I'll introduce you to the most powerful sales-lead generation secret of all time. Complete with real-life examples. That's something else you get in this course, real-life examples to download, so you can see for yourself how the finished article looks and how it feels.

Who’ll benefit?

Who will benefit? Well, entrepreneurs and start-ups. Small business owners, of course. And so will any person responsible for their company's marketing; wanting to improve their skills and their promotion prospects. And finally, anyone who's taken my course How to Become a Successful Freelance Copywriter, Working from Home. This course will really boost your business writing skills.

And remember, this is a Udemy course, so you have the security of a no-quibble, 100% money-back guarantee. You've nothing to lose, so join me right now in what I can promise will be a fascinating journey.

Who this course is for:

  • Aspiring copywriters wanting to master their skills and have access to a real pro
  • Anyone who has completed my 'How to BECOME a copywriter' course
  • Entrepreneurs, start-ups and business people wanting to punch above their weight
  • Web designers seeking an extra revenue stream from existing clients
  • Graphic designers needing to understand the role of copywriting
  • Anyone aspiring to reach new customers and improve sales conversion
  • Marketing professionals looking to develop their career

Featured review

Moha ABIRA
Moha ABIRA
15 courses
3 reviews
Rating: 5.0 out of 54 months ago
The Copywriting course is taught by a man with extraordinary wisdom, intellectualism, professionalism & outstanding expertise in the field of copywriting. The mystery of the subject is unveiled with confidence & excitement. I am happy to have taken the course & the least you deserve, Mr. Len Smith, is 5 stars...

Course content

11 sections • 39 lectures • 3h 13m total length

  • Preview03:36

  • Preview05:20

  • Welcome - and how to get the most out of this course
    03:02
  • Connect With The Community
    00:20

  • Warren Buffet's copywriting secret
    04:56
  • The role of emotion - even in the B2B environment
    06:08
  • What every brat knows - and copywriters forget (needs / wants / emotion)
    05:20
  • Another real-life example - another switcheroo
    02:32
  • Create a persona, or avatar, for consistent, targeted tone of voice
    02:20
  • Headlines. Eleven ways to create great headlines - fast
    Preview09:44
  • Call to action
    06:46
  • Glossary
    5 pages

  • Features, benefits and advantages
    07:09

  • meet AIDA (and really get to know her)
    05:59
  • B2C sales copywriting, AIDA in real-life
    04:32
  • Business to Business B2B sales copywriting, with samples
    09:10
  • EXERCISE - your chance to try AIDA, writing e-Shot copy.
    03:01
  • My version - using AIDA
    04:28
  • Dressing AIDA
    04:08

  • Anatomy of a Press Release
    09:43
  • PseudoPress Releases
    04:07
  • Understanding keywords - the essentials
    07:27
  • How to get into Google's Keyword Planner
    00:43
  • Using Google's Keyword Planner - over my shoulder
    03:38
  • News wires
    02:16
  • How to find out what magazines/trade portals are going to publish in the future
    06:05
  • How to find bloggers and journalists in your field of interest
    06:40
  • Punch above your weight - with a 'Press Room'
    03:30
  • Nine copywriting tips to schmooze the media
    09:59

  • How to maximise the IMPACT of a case study - look-and-feel
    07:08
  • How to STRUCTURE a case study the EASY way
    05:05
  • The practicalities of making a case study work
    05:11

  • What's it all about?
    03:36
  • Writing the script
    09:14
  • Your own FREE Autocue and how to use it
    05:50

  • What are White Papers? (the most powerful way to generate B2B sales)
    03:00
  • Sales lead generation - the lowdown
    03:52
  • What do White Papers look like?
    02:00

Instructors

Len Smith
Freelance copywriter and communications consultant
Len Smith
  • 4.3 Instructor Rating
  • 12,433 Reviews
  • 106,515 Students
  • 10 Courses

For the past 20 odd years Len has run his own business, Copywriting On Demand and manages The-Writers-Guru.

He works from home, writing copy for organisations around the world - and lots of them have become personal friends.

With forty years' experience in marketing, he spent three years in Paris responsible for IBM product marketing in 14 countries across EMEA.

His biggest market is the USA, followed by the UK, the Arab states and the Netherlands. His business comes via the web and his website attracts more than 1,000 visits a day.

Clients are as diverse as Vodafone, The Finance Leasing Association, Lloyds, PricewaterhouseCoopers, the BBC, a number of multinational pharmaceutical companies - even a TV 'Secret Millionaire'.

Married for more than 50 years (a world record?) he has three sons.

He lives in a rambling old vicarage in Yorkshire that has the distinction of having been built by the Brönte sisters’ Uncle Fennel. Charlotte’s earliest recorded letter was written from the vicarage during one of the children’s brief holidays there.

His interests have included competitive rallying (including an attempt at the Monte Carlo Rally and the Paris Marrakesh), and paragliding. These days he is content with art and opera.

Vacation time aside, Len aims to answer student queries within hours.

Sean Kaye
Enterprise Technologist and Online Marketing Expert
Sean Kaye
  • 4.3 Instructor Rating
  • 12,905 Reviews
  • 108,324 Students
  • 16 Courses

Hi, my name is Sean Kaye and I have the luxury of solving varied and complicated problems using technology for a living.

Ever since I can remember, I've been fascinated by the way technology evolves to more efficiently and effectively help people get things done.

For the last 20 years of my career, I've worked with large companies to apply leading edge technology to deliver results and to help them achieve their desired business goals and outcomes.

I've been involved with every major wave of technology since the early 90's working with companies to connect to the internet for the first time, designing early web-enabled ecommerce platforms through to cloud computing and hybrid IT over the last ten years especially.

During that time, I've worked with the technology of every major platform and vendor in the public and private cloud space such as: VMWare, Google, Microsoft and Amazon.

In my spare time over the past decade, I setup and run a few of online marketing services businesses with my wife.  This area has expanded my mind and skillset into things like SEO, Copywriting and Content Marketing.  In particular, I've been able to combine these online marketing skills with my technology and management experience to help people setup and operate their own online businesses successfully.

I'm originally from Toronto, Canada but have been living in Sydney, Australia for the past 21 years with my wife and son.

Udemy has been a great experience for me having taught over 70,000 students since starting back in 2013 and I look forward to helping you achieve your ambitions and dreams.

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