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Define headlines as persuasive writing that stops readers and entices them to read more, then explain the copywriting mindset, the kaizen ethos, and the importance of testing and mastery.
Discover the supreme formula to write color headlines in 15 minutes. Learn the five parts: finally, promise, timestamp, no need for creativity, core problem backed up, plus an optional guarantee.
Master killer headlines in at most 15 minutes using simple 'how to' promises with time-bound guarantees, the little supreme approach.
Explore unique headlines that shock readers and break expectations, using lead-then-punchline structure and synesthetic language to mix feelings and senses for killer copy.
Create ultra-specific headlines that target a defined persona, use precise numbers and time frames, and stop readers while prompting them to read more, boosting ad performance.
Explore how urgency in headlines triggers negative emotions and attention, but use it sparingly to avoid harming trust, illustrated by time-bound examples like go boom and 20x.
Explore useful headlines for making money from home, grounded in SEO research and clear messaging, addressing common objections and the two main at-home income methods.
Learn seven quick and easy ways to write headlines and beat writer's block by using odd numbers for credibility, plus a practical framework for attention grabbing headlines.
Explore the attention framework and how attention words like 'pay attention' and 'alert' trigger fear in headlines. Use cues sparingly and avoid headlines that imply readers are doing something wrong.
Explore the mistakes formula for headlines that blend fear and usefulness, and learn why headlines about grammar and crypto perform well.
Explore the proven formula for headlines, analyze examples, derive the general rule, and learn naming tactics to convey authority and a sense of mystery around new solutions.
Cover six fill-the-gap headlines per class across three chapters, using hype, curiosity, and focused follow-up to boost launches. Examine paranoia, envy, and the underdog narrative, and learn concise, story-driven copywriting.
Learn to craft targeted, truthful headlines that narrow audiences and tease interest. Apply polarizing, teaser, and 'read these before' templates with examples like nannies and underdog stories.
Learn to fill gaps in headlines by truthfully framing offers, avoiding hidden dangers, and backing polarizing claims with evidence, illustrated by the end of Brazil and cocker spaniel care examples.
Discover how swipe files help you collect compelling headlines and copy, learn from competitors without copying, and beat writer's block through proven formulas and comparative research.
Explore eight powerful words for copywriting that boost headlines by triggering curiosity, urgency, and personal relevance, using examples like new, because, you, imagine, instantly, free, and limited.
Explore mental triggers that drive behavior, including reciprocity, scarcity, and authority. Learn how commitment and consistency, liking, and consensus influence choices and how to use them for good in copywriting.
Write headlines that serve the audience by solving problems, not showcasing ego. Analyze why content makes readers click, save examples, and apply those why questions to improve headlines.
Master headlines with no need to be creative by exploring selling videos and topics you want next, from sales ladders to webinars, guided by audience feedback and the burrito principle.
Explore how headlines drive engagement and debate through comedy and clickbait, with examples like 'Pedro Pascal joins Wonder Woman' and emphasis on audience feedback and five-star consensus.
Analyze the channel's top cryptocurrency headlines to identify urgency and the complete guide formula, and see how strong headlines deliver on content.
Here is what you get with this course: how to improve your business by writing headlines that convert, guaranteed, using proven formulas - so you won't ever need to be creative again...
We'll go through very powerful formulas, templates where you'll only have to fill the gaps... we are going to talk about principles that govern not only headlines but copywriting as a whole, and much, much more...
But, who am I to be telling you all that?
Pleased to meet you, I'm Gustavo Loureiro dos Reis, and right now I'm the product manager of Growth at Buser, the Brazilian Uber for interstate travels. Here at Buser, we write dozens of headlines every week: blog posts, facebok ads, youtube ads, instagram ads, stories, videos, sales letters... you get it! In the last couple of years, we've created - easily - more than 5.000 headlines and we've found what works and what doesn't.
In this course, through step-by-step classes, I'll teach you simply EVERYTHING you need to know about headlines, and the total length won't even reach 2h.
In other words, in the same amount of time you would've spent watching a movie, or two episodes of a netflix show, you can acquire an ability that'll improve your business overnight, forever.
So, what are you waiting for? Subscribe today, and already today you'll write headlines on a truly professional level.
I'm very happy to have you here, and I'll see you inside!